605.tv
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605.tv: The TV Ad Measurement Revolution
Why iSpot is the new standard for linear and streaming TV analytics
Traditional TV ad measurement is broken—slow, siloed, and disconnected from the digital world. iSpot.tv (605.tv) isn't just fixing the cracks; it's rebuilding the entire foundation with speed and accuracy that legacy giants can't match.
"The legacy measurement duopoly is dead. iSpot isn't just measuring ads—it's proving ROI in real-time while the industry still waits for quarterly reports."
The Leadership Driving Disruption
Under founder and CEO Kristin Dolan—a veteran of the media landscape—iSpot has assembled a team of 74 specialists. This isn't a bloated corporate structure; it's a lean operation focused on one mission: making TV ad measurement as actionable as digital. The executive bench includes Ray Casazza (COO), Sal Romanello (EVP, General Counsel), and Denise Bercovitch (Group VP, Product Management)—a blend of operational rigor and product vision.
The Growth Trajectory
With $10.7M in revenue and a focused team, iSpot is punching above its weight class. The company has carved out a critical niche: bridging the gap between linear TV's broad reach and streaming's precision targeting. While traditional measurement firms cling to outdated models, iSpot's platform offers real-time insights that advertisers actually use to optimize campaigns mid-flight.
The tech stack reveals a modern, agile approach. Built on Tailwind CSS and Bootstrap, the platform is PWA-ready, lazy-loading optimized, and integrated with essential analytics tools like Google Analytics, Datadog RUM, and LinkedIn Insight Tag. This isn't a legacy system retrofitted for the cloud—it's designed from the ground up for speed and scalability.
- Real-time measurement across linear and streaming—no more waiting weeks for data
- Actionable insights, not just raw data dumps—advertisers can optimize on the fly
- Seamless integration with existing ad tech stacks via modern APIs
- Focused on proof of performance, not just reach and frequency
iSpot is the measurement platform for the streaming age
While the industry debates the future of TV, iSpot is already measuring it—accurately, instantly, and profitably.
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iSpot: The New Standard for TV Ad Measurement
Struggling to prove and optimize TV ad performance? Fast, accurate and actionable measurement across linear and streaming is the key to TV advertising success. Say hello to the new standard for TV ad measurement.
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About 605.tv
Struggling to prove and optimize TV ad performance? Fast, accurate and actionable measurement across linear and streaming is the key to TV advertising success. Say hello to the new standard for TV ad measurement.
Company Overview
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Technology Stack
605.tv uses 13 technologies across their website including Font Awesome, WordPress, AWS CloudFront, and more.
Fonts
Font Awesome
CMS
WordPress
Cloud & Hosting
AWS CloudFront
Advertising
LinkedIn Insight Tag
Analytics & Marketing
Datadog RUM, Google Tag Manager, Google Analytics
Performance
Lazy Loading
Traffic & Audience
605.tv receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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