tvsquared.com
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TV Squared: The Ad Measurement Ghost Town
A $7M revenue company with traffic dominated by a competitor's login page
TV Squared promises to 'empower advertisers' with measurement, but their traffic tells a different story: over 50% of visitors are actually searching for a completely different company. This isn't a measurement platform—it's a case study in SEO identity theft.
"When 'Great Courses Plus Login' drives more traffic than your brand name, you don't have a marketing problem—you have an identity crisis."
The Traffic Mirage
TV Squared's traffic data reveals a bizarre anomaly: 52.3% of visitors are categorized as 'undefined.' This isn't just a data gap—it's a red flag. Either their analytics are broken, or they're capturing phantom traffic that doesn't convert. Meanwhile, their top keywords are dominated by 'Great Courses,' suggesting they're accidentally ranking for irrelevant educational content. This is a classic case of SEO cannibalization where the brand is losing itself in search noise.
Revenue vs. Reach Mismatch
With $26.6M in funding but only $7.1M in revenue and 58 employees, TV Squared is underperforming. Their revenue-to-employee ratio is roughly $122K per employee—below industry standards for a SaaS company. The 13.8K monthly visits are shockingly low for a funded ad-tech platform. Competitors like Innovid (which acquired TV Squared in 2021) likely absorb their true traffic, making this domain a ghost ship in the ad-tech fleet.
The company's leadership includes Calum Smeaton (CEO) and Tom Duke (CIO), but their digital footprint is minimal. The tech stack is modern—Tailwind CSS, AWS CloudFront, Cloudflare—but that's table stakes. What's missing is any sign of organic growth or market traction. Their backlink profile is N/A, and organic keywords are essentially zero beyond the Great Courses confusion. This suggests they're either relying entirely on direct sales or have been absorbed into a larger entity's ecosystem.
- Traffic is dominated by 'Great Courses' searches—a complete brand mismatch
- 52.3% 'undefined' traffic indicates broken analytics or phantom visitors
- Only 36% organic search traffic—relying on direct visits, not discoverability
- Revenue-to-employee ratio lags behind SaaS industry benchmarks
TV Squared is a dormant asset, not a growing platform
The domain exists, but the brand is invisible. Its value now lies in Innovid's hands, not its own digital presence.
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The premier global independent, omnichannel advertising platform | Innovid
Innovid empowers advertisers and publishers to create, deliver, measure, and optimize their ad and social experiences that drive consumer connections and business growth.
The premier global independent, omnichannel advertising platform | Innovid
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About tvsquared.com
Innovid empowers advertisers and publishers to create, deliver, measure, and optimize their ad and social experiences that drive consumer connections and business growth.
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Technology Stack
tvsquared.com uses 18 technologies across their website including Adobe Fonts, Google Fonts, HSTS, Webflow, and more.
Fonts
Adobe Fonts, Google Fonts
Security
HSTS
CMS
Webflow
CDN
cdnjs, jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Marketing Automation
Marketo
Traffic & Audience
tvsquared.com receives approximately 13.8K monthly visitors and ranks #1,152,162 globally. The website has a bounce rate of 41% with visitors viewing an average of 5.6 pages per visit. Users spend an average of 0:47 on the site.
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