7879.co
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7879.co: The Liquid Gold Disruptor
How a 14-person team is rewriting the rules of luxury jewelry with transparency and liquidity
7879.co isn't selling jewelry—they're selling liquid assets you can wear. In a market defined by opaque pricing and 10x markups, they've built a transparent, buyback-enabled alternative that's generating $700k annually with just 14 employees.
"They're not competing with Tiffany's—they're competing with gold bullion dealers, and winning."
The Liquidity Premium
Traditional jewelry retailers thrive on illiquidity—you buy at retail, sell at scrap. 7879.co inverts this by guaranteeing buybacks at transparent, metal-based pricing. Their 4.3/5 Trustpilot rating from 1,013 reviews suggests customers value this exit strategy as much as the product itself. With 39% organic traffic and top keywords like 'platinum chain' (2,640 monthly searches), they're capturing intentional buyers who've already done the math.
The 24k Demographic
Their keyword data reveals a sophisticated customer: 24k gold chain plated (270 searches) and platinum chain men (630 searches) indicate buyers who understand precious metals. The 42% direct traffic—nearly matching organic—shows strong brand recall and repeat purchase behavior. This isn't impulse shopping; it's calculated accumulation of wearable wealth.
The tech stack tells a story of modern e-commerce pragmatism: Shopify (implied), Tailwind CSS, and PWA capabilities for mobile-first luxury shoppers. They're leveraging Chart.js for pricing transparency—likely showing real-time metal values—and Slick for product carousels. The absence of heavy enterprise tools suggests a lean, founder-led operation focused on unit economics over bloat.
- Revenue-per-employee of ~$50k is exceptional for jewelry retail, suggesting high margins and efficient operations
- 46% undefined traffic (likely direct/brand) indicates strong word-of-mouth in niche communities
- Top keyword '7879' (1,290 monthly searches) shows brand penetration exceeding their actual traffic
The Trojan Horse Strategy
7879.co is building a financial services platform disguised as a jewelry retailer. The buyback feature is just the beginning—once they capture the gold, they own the customer relationship for life.
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7879 | Luxury Jewellery
Explore transparently priced, investment-grade gold & platinum jewellery from 7879. Enjoy unrivalled purity & sell back or exchange anytime.
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Reviews (20)
Beautiful product
Beautiful product, prompt delivery and excellent communications.
Perfect Pure Gold and Platinum
This company deals in pure Gold and Platinum. As we approach a life changing financial collapse especially in the West,, 7879 products are perfect to hedge against these collapsing currencies. They look fantastic as well.
Thank you very much for sharing this — we truly appreciate your thoughtful words. At 7879, our focus has always been on crafting jewellery in pure gold and platinum that holds lasting value, both aesthetically and materially. It’s wonderful to hear that you recognise our pieces not only as beautifully made, but also as a meaningful way to preserve value over time. Your support and perspective mean a great deal to us. Should you ever need assistance or wish to explore further pieces, please don’t hesitate to get in touch. Warm regards, 7879 Team
It just arrived today
It just arrived today. The price and quality are great! I let the staff know I would be out of the country for a month so they postponed the shipment to be sure I would be home when it arrived. It was a very smooth process.. be aware customs will tack on import fees. The weight on the necklace is nice..
Thank you for sharing your experience, Todd! We’re delighted to hear that your order arrived smoothly and that the timing worked perfectly for you. It’s wonderful that you’re pleased with both the price and quality, and that the necklace feels substantial. Your note about customs fees is also very helpful for other customers ordering internationally. We truly appreciate your feedback and hope you enjoy wearing your piece. Kind regards, 7879 Team
I processed my order a bit too quick…
I processed my order a bit too quick and had to change my delivery address after my order had gone through. Quick and helpful response even though it was new years eve! Item arrived today, its fantastic, will be buying again! Very happy
Thank you for your message, Jason! We’re so pleased everything was resolved quickly and that your order arrived safely. It’s wonderful to hear that you’re happy with your piece and that the process — even on New Year’s Eve — was smooth. We look forward to assisting you with your next purchase! Kind regards, 7879 Team
The quality is exceptional
The quality is exceptional. The only disappointment is that it didn’t arrive in time for Christmas.
Hi Christine, Thank you so much for your feedback! We’re delighted to hear that you’re pleased with the quality of your piece. We completely understand your disappointment regarding the timing — we’re very sorry it didn’t arrive in time for Christmas. We really appreciate your patience and support, and hope your piece brings you enjoyment in the New Year. Kind regards, 7879 Team
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About 7879.co
Explore transparently priced, investment-grade gold & platinum jewellery from 7879. Enjoy unrivalled purity & sell back or exchange anytime.
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Technology Stack
7879.co uses 30 technologies across their website including Wistia, Font Awesome, Google Fonts, hCaptcha, HSTS, and more.
Video
Wistia
Fonts
Font Awesome, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Cloud & Hosting
Cloudflare
Email Marketing
Klaviyo
Advertising
DoubleClick Floodlight, Google Ads
Traffic & Audience
7879.co receives approximately 91.2K monthly visitors and ranks #337,412 globally. The website has a bounce rate of 43% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 1:03 on the site.
The majority of 7879.co's traffic comes from undefined, undefined, .
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