900.care
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900.care: The DTC Recharge Revolution
How a French refillable bath brand scaled to $25M with a cult following
While the beauty industry drowns in single-use plastic, 900.care is quietly building a $25M empire by asking a simple question: why do we throw away the bottle every time? The answer is rewriting the rules of direct-to-consumer care.
"They aren't just selling soap. They're selling the end of waste in your bathroom—and investors are taking notice."
The Cult of Refills
900.care's 166K monthly visitors aren't just browsing; they're converting. With 47% direct traffic, this isn't a brand that relies on paid acquisition—it's a habit. Customers don't buy once; they subscribe to the 'recharge' model, creating predictable revenue and insane loyalty. The 6,879 Trustpilot reviews (at 4.6/5) prove it: this is a community, not just a customer base.
The B-Corp Flywheel
Their blog reveals a strategic masterstroke: aiming for B-Corp certification in 2025. This isn't just CSR fluff; it's a growth engine. By tying sustainability directly to product efficacy ('sains, efficaces'), they've turned eco-consciousness from a premium feature into a baseline expectation. The result? A brand that feels good to buy from—and even better to talk about.
The tech stack tells a story of scale and performance. Built on modern frameworks like Vite and Tailwind CSS, with jQuery and Swiper for a frictionless UX, 900.care is engineered for conversion. They aren't over-engineering; they're optimizing. The 5,991 backlinks and #214,607 global rank show they're winning the SEO war for '900 care' and related terms, capturing intent at scale.
- The 'Refill-First' Model: Eliminating packaging waste while locking in recurring revenue through recharge subscriptions.
- Trust as Currency: A 4.6/5 Trustpilot rating with nearly 7,000 reviews signals product-market fit that's rare in DTC.
- Data-Driven Sustainability: Using B-Corp certification as a growth lever, not just a badge, to attract premium customers.
The Future is Refillable
900.care proves that sustainable DTC isn't a niche—it's the next massive market. The question isn't if this model wins, but how fast incumbents can adapt.
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Open Graph Image
https://cdn.shopify.com/s/files/1/0256/8926/0111/files/og_image.jpg?v=1763991904
Meta Tags
Découvrez vos produits de salle de bain à recharger - 900.care
Vous voulez prendre soin de votre corps et de la planète ? Découvrez les produits de salle de bain à recharger 900.care ! Sains, efficaces et rechargeables, vous ne pourrez plus vous en passer. N'attendez plus pour les commander !
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900.care
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Reviews (20)
Great shampoo
Great shampoo. It works and remove most risks associated with liquid ones
Hello, thank you for your feedback 🙏 It means a lot to know that our shampoo is both effective and reassuring to use 💚 Have a lovely day 🌸
100% recommended
100% recommended, great service and products. Very serious company, they will solve all your issues.
Hello Nicolas 🌞 Thank you so much for your kind words 💚 We’re really happy that you enjoy both our products and our service — helping our customers quickly and seriously is always our priority 🙌 Have a great day 🌞
Efficient
Efficient, less waste, configurable
Hello Simon 🌞 We’re so glad you like the products and the concept! 💚 Efficiency, less waste, and flexibility — that’s exactly what we aim for 🙌 Have a great day ✨
Perfect!
After being let down by my last toiletries supplier, I did some research and found 900.care – a French brand using refill pods with no added water. Loved the idea and decided to give it a shot. Both my orders arrived really quickly (France to UK), especially the subscription one. The whole subscription process is super clear on the website too – no confusion at all. I really like the shower gel – it’s thick, feels great on the skin, and doesn’t dry me out. The toothpaste and mouthwash tablets are also solid – easy to use and effective. I had a question about my order and contacted customer service – they were quick to respond, polite, and actually helpful. Can’t fault them there. Only thing I didn’t like was the solid deodorant. It’s too hard and the smell didn’t work for me. I’d try the roll-on, but it has bicarbonate soda and I’m sensitive to that, so can’t use it. Still need to try their shampoo and dishwashing products, but overall I’m really happy with the experience so far.
900.care made my son eczema free
One year ago, our son had eczema all over his body. We had to make radical changes by changing our washing liquid, shower gel and shampoo. We found 900.care online and we were very sceptical but decided to give it a try. 1 year down the line and we are still using the same product, our son eczema is completely gone. These products definitely contributed in this improvement because they do not contain the harmful chemical of mainstream brands. We are now also using the toothpaste, and the deodorant which are also great. Congratulations to you 900.care, you created a product that really cares and this is rare nowadays. Continue the good work. Thank you, Julien
Hello Julien 🌞 Thank you so much for sharing your story : your message truly moved us 🩷 We’re incredibly happy to know that our products played a role in helping your son feel better. That’s exactly why we do what we do: to offer safer, more respectful alternatives for the whole family, without compromising on care or quality. Knowing you’ve been with us for a year, and that you’ve welcomed our products into your daily life, means the world to us 🌍 We’ll keep doing our very best and messages like yours give us all the energy to keep going 🙌 Thank you again from the bottom of our hearts, The 900.care team 🌸
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About 900.care
Vous voulez prendre soin de votre corps et de la planète ? Découvrez les produits de salle de bain à recharger 900.care ! Sains, efficaces et rechargeables, vous ne pourrez plus vous en passer. N'attendez plus pour les commander !
Company Overview
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Technology Stack
900.care uses 24 technologies across their website including Google Fonts, HSTS, cdnjs, and more.
Fonts
Google Fonts
Security
HSTS
CDN
cdnjs
Cloud & Hosting
Cloudflare, Vercel
Email Marketing
Klaviyo
Advertising
Microsoft Ads, Pinterest Tag, TikTok Pixel, Facebook Pixel
Traffic & Audience
900.care receives approximately 166.4K monthly visitors and ranks #214,607 globally. The website has a bounce rate of 27% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 1:59 on the site.
The majority of 900.care's traffic comes from undefined, undefined, .
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