hoper.fr
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Hoper: The 22-Person $3.9M Cleaning Empire
Why a tiny French startup is winning the war for home services with brutal simplicity.
Hoper isn't selling a cleaning service; they are selling time. In a market saturated with complex booking platforms and opaque pricing, this 22-person French startup has built a $3.9M revenue engine on a single promise: book a cleaner in 3 clicks. It’s a masterclass in ruthless B2C efficiency.
"They aren't building a platform; they are building a utility. In the home services market, friction is the enemy."
The Traffic Paradox
With only 1,485 monthly visits, Hoper generates $3.9M in revenue. This is a conversion rate anomaly that signals a high-ticket, high-retention B2B model or a massive offline marketing engine that doesn't show up in SEO tools. Their traffic is 50% organic and 33% direct—meaning their brand is sticky. Customers aren't browsing; they are returning to book.
The '3 Clicks' Philosophy
Most cleaning startups fail by over-engineering the user experience. Hoper strips it down to the studs. By anchoring their brand identity to speed (3 clicks) and price transparency (10€/h), they eliminate decision fatigue. Their tech stack—built on PHP, Bootstrap, and jQuery—proves they prioritize function over flashy innovation. It’s not about being the most advanced; it’s about being the most reliable.
- Revenue-per-employee of ~$177k, indicating extreme operational leverage.
- Dominant social presence on TikTok and Instagram, targeting a younger demographic.
- Heavy reliance on Google Ads (detected in stack), suggesting a paid acquisition model.
The team is lean and agile. With founders Alban Catimel and Christophe PHILIPPE at the helm, and a mix of business development and marketing roles, Hoper feels like a machine built for one specific job. They aren't distracted by pivots or feature creep. Their tech stack—HubSpot for CRM, Google Analytics for tracking, and Tailwind CSS for styling—shows a company that buys tools to solve problems, not to impress investors.
The Verdict: Efficiency Over Scale
Hoper proves that in B2C services, a smaller, focused footprint beats a sprawling one. They don't need to rank #1 on Google if they own the customer's loyalty directly.
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Ménage : votre femme de ménage Hoper en 3 clics
Femme de ménage : réservez en 3 clics votre prestation de ménage : 10€/h, sans engagement et assurance incluse. C'est aussi simple que ça.
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About hoper.fr
Femme de ménage : réservez en 3 clics votre prestation de ménage : 10€/h, sans engagement et assurance incluse. C'est aussi simple que ça.
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Technology Stack
hoper.fr uses 12 technologies across their website including Google Maps, Font Awesome, PHP, and more.
Maps
Google Maps
Fonts
Font Awesome
Programming Languages
PHP
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Google Ads
Analytics & Marketing
Google Analytics
Traffic & Audience
hoper.fr receives approximately 1.5K monthly visitors and ranks #8,250,760 globally. The website has a bounce rate of 33% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 1:17 on the site.
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