kajabi.com
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Kajabi: The OS for Human Expertise
How a $76M revenue platform is democratizing knowledge commerce with AI
While most platforms sell you tools, Kajabi sells you an operating system for your expertise. With $75.9M in revenue and 2.3M monthly visits, they've built more than a website builder—they've built the backbone of the creator economy.
"Kajabi isn't selling software—it's selling momentum. The 72% direct traffic proves their brand has become synonymous with creator success."
The Expert's Operating System
Kajabi's genius lies in positioning. They don't compete with Teachable or Thinkific on features—they compete on identity. Their tagline 'Turn what you know into what you're known for' speaks directly to the creator's deepest need: legitimacy. With 13M backlinks, they've built an SEO moat that's nearly impossible to replicate.
The Network Effect of Trust
The 72% direct traffic (2.3M monthly visits) reveals a critical truth: Kajabi has become a verb in the creator space. When someone says 'I'm building my course on Kajabi,' they're not describing a tool—they're signaling their business tier. This brand gravity is why they command premium pricing and maintain a 3.6/5 Trustpilot rating despite 2,300 reviews.
- AI-powered support isn't a feature—it's their moat against cheaper competitors
- The 'operating system' positioning creates a psychological lock-in that SaaS metrics miss
- Direct traffic dominance (72%) proves they've built a category, not just a product
Kajabi's Real Product: Founder Confidence
With $550M in funding and a $76M run rate, they've proven that selling identity is more valuable than selling features. The creator economy doesn't need more tools—it needs more Kajabis.
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5 keywordsHow is Kajabi's SEO?
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Turn What You Know Into What You’re Known For | Kajabi
Kajabi is the operating system for human expertise—helping real experts build, sell, and grow trusted businesses with clarity, momentum, and AI-powered support.
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Reviews (20)
They provide so much more than they…
They provide so much more than they promise. A true help desk to business success!
All-in-one platform that actually replaces multiple tools
I’ve been using Kajabi since 2022 and currently have two websites hosted on the platform, with a third planned for later this year. What I love most about Kajabi is the design, functionality, and usability. It genuinely works as an all-in-one business platform – website, courses, funnels, email marketing, payments, and automations all in one place. I honestly don’t see the value in paying for 10–20 separate tools just to achieve what one platform can already do seamlessly. Yes, there is a learning curve at the start, but once you understand how the system is structured, it becomes incredibly powerful and efficient. The platform is stable, well thought out, and clearly built for people who want to grow a serious online business rather than stitch together multiple tools. I’m not going anywhere – Kajabi is the platform I continue to build on and trust for the long term.
A comprehensive platform for Professionals
Kajabi is a very comprehensive platform providing website design, customer database management, checkout and email marketing facilities (and more), all in one place. We have been using Kajabi for some years now and watched while the platform grew, providing both more and more flexible services. Our customers find it easy to use and we have had no complaints about quality of our offers from the customers' perspective. Overall, I think Kajabi's strongest benefit is their customer service back up and advice, which has helped us set up and run our online courses, as well as growing our business. Whilst it may seem expensive compared to oter platforms available, we have found Kajabi to be professional and value for money given the range of services on offer.
The chatbot helped me overcome repeated…
The chatbot helped me overcome repeated errors by guiding me to practical solutions every time. Very effective and helpful—thank you!
Kajabi Has Become the Heart of Our Business
Kajabi has become the backbone of our entire education platform. We rely on it for courses, memberships, email, landing pages, and CRM workflows, and it continues to impress us with its reliability and ease of use. The all-in-one setup has eliminated the tech stack headaches we used to deal with and lets us focus on serving our audience instead of managing integrations. What I appreciate most is how intuitive the platform is — we can build professional-looking experiences quickly, update content on the fly, and automate complex processes without needing developers. The support team has also been consistently responsive and genuinely helpful whenever we’ve needed guidance. Our business has grown significantly since moving to Kajabi, and the time savings alone have been worth the switch. If you’re building an online education business and want a platform designed to scale with you, Kajabi is absolutely worth it. Highly recommended.
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About kajabi.com
Kajabi is the operating system for human expertise—helping real experts build, sell, and grow trusted businesses with clarity, momentum, and AI-powered support.
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Technology Stack
kajabi.com uses 23 technologies across their website including jsDelivr, Amazon S3, Amazon Web Services, DoubleClick Floodlight, Microsoft Ads, and more.
CDN
jsDelivr
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront
Advertising
DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Google Ads
Analytics & Marketing
RudderStack, Datadog RUM, Clarity, Amplitude +2 more
Performance
Lazy Loading
Web Standards
Twitter Cards
Traffic & Audience
kajabi.com receives approximately 2.3M monthly visitors and ranks #16,831 globally. The website has a bounce rate of 28% with visitors viewing an average of 9.5 pages per visit. Users spend an average of 8:56 on the site.
The majority of kajabi.com's traffic comes from undefined, undefined, .
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