thinkific.com
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Thinkific: The Quiet Giant of Creator Education
Why 7.5M monthly visitors choose this platform over flashier competitors
While Kajabi dominates the influencer spotlight and Teachable fights for market share, Thinkific quietly powers a $70M revenue machine with 399 employees. In the creator economy's gold rush, they've built the most stable infrastructure for selling knowledge—no hype required.
"Direct traffic is the ultimate loyalty metric—67% of visitors come straight to Thinkific.com, not via search or ads. This isn't discovery; it's daily habit."
The Creator Infrastructure Play
With 7.5M monthly visits, Thinkific isn't just a platform—it's an ecosystem. The 67% direct traffic reveals something profound: creators don't just stumble upon Thinkific; they actively seek it out. Compare that to competitors fighting for search visibility on 'teachable' (95K monthly searches) or 'kajabi' (184K). Thinkific's users aren't window-shoppers; they're builders who've already committed to the creator economy.
The SEO Paradox
Here's the counterintuitive insight: Thinkific's organic search traffic is only 18%—lower than you'd expect for a platform of this scale. But that's the point. While competitors battle for 'moodle' (1.4M searches) and 'kajabi' (184K), Thinkific has built a moat through direct relationships. Their 14.5M backlinks aren't for SEO gaming; they're the natural result of millions of creators publishing courses. Every course page is a backlink factory, creating an unstoppable content flywheel.
The 2.7/5 Trustpilot rating (842 reviews) reveals the brutal reality of SaaS at scale. Early adopters loved the simplicity, but as Thinkific grew into a $70M business, the cracks showed. Support tickets take longer. Feature requests get deprioritized. The platform that promised to democratize course creation now faces the same scaling challenges as every enterprise software company. But here's what the rating misses: those 7.5M monthly visitors keep coming back. The product works, even if it's not perfect.
- Direct traffic dominance (67%) signals brand strength over search dependency
- Backlink portfolio (14.5M) creates an SEO moat competitors can't replicate
- Revenue efficiency: $70M with 399 employees = $177K revenue per employee
- The 'teachable' keyword paradox: 95K searches, but Thinkific wins on direct intent
Thinkific Wins by Not Playing the Hype Game
While others chase viral moments, Thinkific builds infrastructure. 7.5M monthly visitors, 67% direct traffic, and $70M in revenue prove that boring, reliable platforms are the real powerhouses of the creator economy.
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5 keywordsHow is Thinkific's SEO?
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Sell Courses, Communities, Memberships, and More With Thinkific
Thinkific is the leading learning platform for building and selling courses, communities, memberships, digital products, and more
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Thinkific
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Reviews (20)
Good company and really great support…
Good company and really great support from my experience. I accidentally paid for something I didn't need and submitted a support ticket and they refunded me within like 5 minutes. Pretty rare for a software company cuz most of them mess you around on payments!
Poor Support No chat
Locked Out With Zero Real-Time Support Can't log in. Password reset redirects to student site instead of creator dashboard - useless. No chat support exists. The only option: email them and wait while your productive time evaporates. Their solution? A password reset link with an invalid token. Finally got very good support with an agent That's been quite a bit of time going over, logging in and correcting the problem. However, it still does not change the initial issue, which is if you can't log in, you can't log in. 24/7 chat support once you get logged in. The platform otherwise is quite good. I have a seminar once a week, which I found quite enlightening. There's quite a bit to this platform that I didn't realize. I I am raising my rating to a 4 from a 2. This is a premium platform charging subscription fees with the support infrastructure of a 2005 forum. Unacceptable.
Hi Stephen, Thank you for taking the time to share your experience. We’re sorry for the frustration you encountered while trying to access your course builder, especially when you had dedicated work time set aside. After connecting directly over the phone, we were able to identify that the issue was related to logging in under a student role versus the site owner role. Once this was clarified and the correct admin login was used, full creator access was restored and the admin side of your site is now accessible. We understand how disruptive access issues can be and appreciate the feedback you shared around support visibility and login clarity. That feedback has been shared internally as we continue improving the experience for creators. We’re glad we were able to resolve this and get you back to building your course! - Ben @ Thinkific
Unable to cancel subscription/delete stored payment info
I'm really disappointed in the service from Thinkific when it comes to cancelling my subscription for the Basic plan. I've been with Thinkific since 2023 but made the decision to cancel my subscription last month. I was due to be billed on April 13th, so went to cancel my subscription before this date (end of March, I think I tried to do it?) and was given a free 1 months retention offer, pushing my billing date back to May 13th 2025, paying nothing for April 13th - May 12th. There was a system glitch that showed I was not going to be billed until May 13th 2026 (a years retention instead of a month) but I was honest and told Thinkific. They amended this. It is now May 9th and I have tried to cancel my plan so that I am not billed on May 13th. I have tried 3 times and it is not working, it says "unable to cancel subscription". I wasn't happy with the help I received on the live chat option, where they were unable to cancel the subscription, unable to tell me why cancelling it myself wasn't working, and they also advised my free one months retention offer ran out on April 13th so I was billed then - this is incorrect and my billing screen clearly says next billing date May 13th. I also have emails to confirm the retention offer ran until May 13th 2025. I have tried to delete my stored card information so that Thinkific cannot bill me for £440 in the next few days whilst their billing team investigates this issue, but I do not have an option to delete my stored card information anywhere that I can find on my account. I asked several times but was not told how to do this on the live chat support. Really frustrated and really, really hope I am not billed £440 in a few days time when I have tried to cancel my subscription ahead of the billing date. Hosting my courses on Thinkific was simple, easy, and user friendly but the process of trying to leave Thinkific has been frustrating. I will be very unhappy if I am billed for the next period when I am trying to cancel. If this issue is resolved by Thinkific, I will amend my review to reflect this. Edit: Thinkific have now cancelled my plan and associated billing so I have updated my review. This took an hour or two to resolve. I do like that Thinkific haven't deleted all my content so if I reactivate a paid plan in the future, it will be there.
Hi Sally! Thank you very much for your feedback regarding your experience with your subscription cancellation process. We are so sorry to hear that this was a frustrating situation for you. As you mentioned in your update, our team confirmed that your subscription has been cancelled and that there will be no future charges to your payment method. Thank you again for your feedback and I hope that you have a great day!
We canceled over the phone a year ago
We canceled over the phone a year ago. They told us we are good to go then billed us again next year but wouldn't refund us any money.
They do not offer free plans anymore…
They do not offer free plans anymore and be careful because there are no warnings before they switch you from the trial version to the paid version (after the 30 day trial your account is auto rolled into the paid version and billed). The structure is quite rigid, so there are a lot of limitations to what you can do which makes it more difficult to use than necessary.
Hi Nicole, thank you for sharing your experience, I’m sorry to hear that things didn’t go as expected. We understand how frustrating surprise charges can be. While we include billing details during sign-up, your feedback about clearer reminders is valuable and noted. We’re also continuously working to improve the platform’s usability and flexibility, and insights like yours help guide that. I'm glad our team was able to assist with your refund and account deletion. If you ever decide to explore Thinkific again in the future, we’d be happy to support you every step of the way. Wishing you all the best
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About thinkific.com
Thinkific is the leading learning platform for building and selling courses, communities, memberships, digital products, and more
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thinkific.com uses 26 technologies across their website including Font Awesome, PHP, WordPress, and more.
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Font Awesome
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PHP
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WordPress
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unpkg, jsDelivr
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Cloudflare
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OneTrust
Traffic & Audience
thinkific.com receives approximately 7.5M monthly visitors and ranks #6,588 globally. The website has a bounce rate of 42% with visitors viewing an average of 5.1 pages per visit. Users spend an average of 5:51 on the site.
The majority of thinkific.com's traffic comes from undefined, undefined, .
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