about.pressreader.com
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PressReader: The Invisible Infrastructure of News
A $84.5M revenue machine powering digital reading for libraries and businesses worldwide
In an era where media consumption is fragmented and subscription fatigue is real, PressReader operates as the invisible backbone of digital news distribution. They aren't fighting for eyeballs—they're enabling the infrastructure that connects audiences to 7,000+ newspapers and magazines globally.
"PressReader isn't competing with Substack or Apple News—they're the plumbing behind the scenes that powers institutional access to global media."
The B2B2C Playbook
PressReader's genius lies in its distribution model. While consumers pay $29.99/month for individual access, the real revenue engine is B2B2C—selling to libraries, hotels, and corporations who then offer it as a perk. With 466 employees and $84.5M in revenue, they're generating ~$181K per employee, a healthy ratio for a platform business. Their traffic profile (91.6K monthly visits) reveals this strategy: direct (37%) and organic (34%) traffic suggests institutional users accessing the platform, not mass-market consumer acquisition.
The Global Distribution Network
The 'undefined' countries in their top traffic sources (24%, 12.4%, 11%, 9.3%, 5.8%) likely represent regions where they white-label their service through local partners. This is classic enterprise software strategy: let local players handle regional distribution while you own the core tech stack. Their tech stack—Tailwind CSS, Vite, Google Tag Manager, Zendesk—shows a modern, scalable SaaS infrastructure built for global reach.
What makes PressReader unique is their dual focus on education and healthcare verticals, led by specialized executives like Boris Maizel (SVP Educational Technologies) and Yulia Rudakova (Head Health Care). This isn't just a news aggregator—it's a verticalized platform solving specific institutional needs. Libraries get cost-effective digital collections, hotels offer premium guest services, and hospitals provide therapeutic reading for patients.
- Verticalized approach: Education and Healthcare as distinct business units
- B2B2C model: Revenue through institutional partnerships, not direct consumer subscriptions
- Modern tech stack: Built on Tailwind, Vite, and cloud-native infrastructure
- Global distribution: Partner-led expansion avoiding heavy direct sales costs
- High-value proposition: 7,000+ publications across 120+ countries
The Infrastructure Play Wins
PressReader proves that in media, owning the distribution layer is more valuable than creating content. They're the AWS of digital newspapers—unsexy, indispensable, and quietly profitable.
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PressReader for Libraries and Businesses: Connect Your Audience
Discover how PressReader For Libraries and Businesses connects your audience to thousands of digital newspapers and magazines they love.
PressReader for businesses and libraries
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About about.pressreader.com
Discover how PressReader For Libraries and Businesses connects your audience to thousands of digital newspapers and magazines they love.
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about.pressreader.com uses 21 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, HSTS, and more.
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about.pressreader.com receives approximately 91.6K monthly visitors. The website has a bounce rate of 83% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:14 on the site.
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