readly.com
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Readly: The Subscription Behemoth Hiding in Plain Sight
A $20M revenue, 1.9M visit/month deep dive into the magazine platform you haven't considered.
In an era where we obsess over streaming wars, a quiet contender in the subscription economy is quietly digitizing the $120B magazine industry. Readly isn't just another newsstand app; it's a data-driven juggernaut with 130 employees and 1.9 million monthly visitors, yet it flies under the radar of most Silicon Valley analysts.
"Readly has achieved the holy grail of retention: 68% of their traffic comes directly, proving users don't just stumble upon them—they return habitually."
The Hidden User Base
With 1.9M monthly visits and a 4.4/5 Trustpilot rating from nearly 4,000 reviews, Readly has found product-market fit in a fragmented niche. The traffic distribution is telling: 'undefined' countries (likely GDPR-blocked data) dominate with 42% of traffic, followed by undefined (22.6%) and undefined (13.3%). This suggests a heavy European presence, likely in the UK and Scandinavia, where digital magazine adoption is highest.
The SEO Paradox
Despite having 24% organic search traffic, the top keyword is simply 'readly' (43k volume), indicating strong brand awareness. However, the presence of 'sienna miller' (196k volume) as a top keyword is fascinating—it hints at their content strategy leveraging celebrity news to drive discovery, likely through deep-linking to magazine articles featuring high-profile figures.
The tech stack reveals a pragmatic, modern approach. They use jQuery and Slick for UI components, Tailwind CSS and Bootstrap for styling, and Lazy Loading for performance—a critical factor for a media-heavy platform. Tools like Datadog RUM and Google Tag Manager suggest a mature data operation, essential for optimizing conversion funnels in a subscription model.
- Revenue per employee: ~$150k (efficient for a content platform)
- Funding efficiency: $47.8M raised to generate $19.6M revenue (2.4x ratio)
- Traffic dominance: 68% direct traffic indicates low churn and high brand loyalty
Readly is the 'Netflix of Magazines'—but with a twist
They don't just aggregate content; they monetize habit through direct traffic and high retention, making them a stealthy acquisition target.
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Readly Germany
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Reviews (20)
Lost in Readly
Lost in Readly! That’s me! Love it! Knitting patterns and recipes galore (my favourites) but also news of the Royal Family and in times of political issues, all the newspapers to browse through! Truly amazing!
Hello! Thank you so much for your feedback! We are very happy to hear that you like our service and app so much!
Anna B
Love the great choice
Hallo Anna, vielen Dank für deine gute Bewertung. Wir freuen uns sehr, dass dir unsere App gefällt! 🤩
Hervorragendes Medium
Hervorragendes Medium
Hallo Maroon, vielen Dank für deine Bewertung zu Readly. Wir wünschen dir weiterhin viel Freude beim Lesen in der Readly App!
Owning one of these magazine…
It‘s like owning one of these magazine shops at the airport. A universe of publications at ones fingertips. Always amazed how many different interests people have and how narrow the own universe is.
Hello, thank you for your review to Readly. We hope you continue to enjoy reading the Readly App!
Should have gotten it years ago.
Among all my subscriptions this one ranks on the top. Should have gotten it years ago. The selection is great and it saves me substantially on cost. I wish though there would be more on scooters (the ones with combustion engines, e.g. Vespa).
Hello Till, thank you for your review on Readly. We hope you continue to enjoy reading the Readly App!
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About readly.com
Company Overview
Technology Stack
readly.com uses 15 technologies across their website including Font Awesome, HSTS, Ruby on Rails, and more.
Fonts
Font Awesome
Security
HSTS
Backend Frameworks
Ruby on Rails
Cloud & Hosting
Amazon S3
E-commerce & Payments
Klarna
Analytics & Marketing
Datadog RUM, Google Tag Manager, Google Analytics
Traffic & Audience
readly.com receives approximately 1.9M monthly visitors and ranks #13,877 globally. The website has a bounce rate of 38% with visitors viewing an average of 16.2 pages per visit. Users spend an average of 4:11 on the site.
The majority of readly.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about readly.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit readly.com directly at https://readly.com.