9:41
abra.com
Screenshot of abra.com
abra.com favicon

abra.com

20 technologies
VerifiedGrowingVisit46.8K/mo$41M29420 Tech25 Leads
Deep Dive

Abra: The Institutional DeFi Prime Broker

A $41M revenue machine bridging Wall Street and DeFi, with a Trustpilot problem they need to solve.

Abra is betting that the future of finance isn't just crypto-native—it's institutional. By combining prime brokerage services with wealth advisory, they're building the on-ramp for serious money to enter DeFi. But with a 1.5-star Trustpilot rating, they're facing a critical identity crisis between their institutional ambitions and retail reality.

$41.1M
Annual Revenue
$160.6M
Total Funding
294
Employees
1.5/5
Trustpilot Rating

"Abra isn't just building a crypto app—they're building a full-stack prime brokerage for the DeFi era."

The Institutional Pivot

Abra's traffic split tells a story of transition. With 42% direct traffic and 41% organic search, they're not relying on paid acquisition. The top keyword 'abra' commands 70K monthly searches—brand recognition that's valuable for B2B sales. But the real signal is their employee count: 294 people is a massive team for a company with $41M revenue, suggesting heavy R&D investment in institutional-grade infrastructure.

The DeFi Risk Edge

What makes Abra unique isn't just access to DeFi—it's risk management. Their pitch leans heavily on 'institutional risk management expertise,' positioning them as the safe harbor for traditional finance players scared of smart contract exploits and impermanent loss. They're not competing with Coinbase on ease-of-use; they're competing with Anchorage and Coinbase Prime on trust and yield.

The tech stack reveals their priorities: jQuery and Bootstrap suggest legacy frontend code, while GSAP hints at marketing-heavy pages. They're likely spending engineering resources on backend security and DeFi integrations rather than cutting-edge UI—exactly what institutional clients care about.

  • Deep DeFi yield generation for institutional capital
  • Integrated prime services: trading, lending, borrowing
  • Risk management layer that traditional finance understands
  • Direct relationship model (no exchange middlemen)
1.5-star Trustpilot rating signals retail user dissatisfaction
Institutional focus with $41M revenue and $160M funding
Legacy tech stack (jQuery, Bootstrap) suggests product debt
294 employees building deep DeFi infrastructure
Low global rank (#755K) for a company of their size
Strong direct traffic (42%) indicating B2B relationships

Verdict: The Institutional Bet Pays Off—If They Ignore Retail

Abra's future isn't in competing with Coinbase for retail users. It's in becoming the Goldman Sachs of DeFi: the prime broker that traditional finance trusts to handle their crypto treasury.

What tech stack does Abra use?

27 detected
Programming Languages1
Privacy & Consent1
Scheduling1
Performance1
Web Standards2
UI Libraries1
JavaScript Libraries4
Tracking & Analytics7
G
Google Tag Manager
G
Google Tag Manager
J
jsDelivr
G
Google Tag Manager
G
Google Analytics
G
Google DoubleClick
S
Sentry

How much traffic does Abra get?

Traffic & Engagement

12.4K
Monthly Visits
+31.6%
7.7
Pages/Visit
10:01
Avg. Duration
13%
Bounce Rate
Monthly Traffic Trend-57%
28.8K
Oct 2025
Oct
9.4K
Nov 2025
Nov
12.4K
Dec 2025
Dec

Rankings

#1,486,606
Global Rank
#641,671
United States Rank
Finance
Category

Backlinks & Authority

36.0K
Backlinks
4.2K
Ref. Domains
36
Authority Score
Low
Penalty Risk
Backlinks Trend-33%
53.8K
Jul 2025
Jul
44.0K
Aug 2025
Aug
41.6K
Sep 2025
Sep
42.1K
Oct 2025
Oct
39.0K
Nov 2025
Nov
36.0K
Dec 2025
Dec

Search Traffic

Organic
10.9K

Top Organic Keywords

#3abra
49,500 vol80.5%
#1abra crypto
390 vol7.8%
#1abra wallet
260 vol5.2%
#1abra company
70 vol1.4%
#1what is abra
260 vol0.9%

Where is Abra's audience located?

🇺🇸United States50.0%
🇫🇷France15.0%
🇮🇪Ireland8.9%
🇧🇾By3.9%
🇬🇹Gt3.5%

Device Distribution

Desktop24.0%
Mobile76.0%

What keywords does Abra rank for?

5 keywords
1abra70.0K vol$2.31
2abra bitcoin160 vol
3abra website140 vol
4abbra crypto lending80 vol
5abra crypto300 vol$4.63

How is Abra's SEO?

Open Graph Image

OG Image preview
og:image

https://www.abra.com/wp-content/uploads/2025/05/B06-Macbook-Air-M2.jpg

Meta Tags

title63 chars

Abra | An edge across trading, lending, borrowing and investing

description211 chars

Abra’s integrated prime services and wealth advisory platform leverages our deep DeFi and institutional risk management expertise to provide clients with an edge across trading, lending, borrowing and investing.

languageEN-US

H1 Tags

h1The Secure Way to Grow Crypto Wealth

Schema Types

Unknown

What is Abra's revenue?

$41M
Annual Revenue
294
-6%
Employees
$140K
Revenue/Employee
$161M
Total Funding
Mountain View, United States
Headquarters

Who works at Abra?

Loading leads...

What do customers think of Abra?

Plutus Old

Plutus Old

1.5
238 reviews
✓ Claimed

Categories

Alternative Financial Service#undefinedCryptocurrency Service#undefinedCurrency Exchange Service#undefined

Activity & Engagement

Reply Rate
100%
Avg. Reply Time
8.0 days
Claimed Date
3/31/2021

Contact Information

Address:
US

Reviews (20)

Filter by rating:
Luis
11/26/2025
🇬🇹 Gt1 reviewsAFSv2Verified
Experience date: 11/25/2025
The representative was straightforward…

The representative was straightforward and also kind to follow up even if I had mistakenly thought it wasn't fixed.

Company Response12/18/2025

Thank you for the kind words and for taking the time to leave this review! It’s always a pleasure to hear from members of the Abra family. If you ever need any support, we’re here for you. Best regards, Abra Support

FRANKLIN MOUILLE
8/21/2025
🇺🇸 United States4 reviewsAFSv2Verified
Experience date: 8/19/2025
i have never had a bad experience the…

i have never had a bad experience the entire time dealing with ABRA. Your customer service should be the model for everyone else!

Company Response8/21/2025

Thank you for the kind words Franklin and for taking the time to leave this review! It’s always a pleasure to hear from members of the Abra family. If you ever need any support, we’re here for you. Best regards, Abra Support

Norayna Aluh
4/14/2025
🇵🇭 Philippines1 reviewsAFSv2Verified
Experience date: 4/7/2025
The Abra was not same like before Hard…

The Abra was not same like before Hard for me to learn where I can withdraw the Money to my bank Bit scared to put More money since I'am lock of knowledge on this.

Company Response4/29/2025

We appreciate you taking the time to leave this review. Your feedback means a lot to us and we truly value input from users like you. We will strongly consider your comments and always eager to learn how we can improve Abra for you. Best, Abra Support

Heriberto Antony
9/16/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 9/6/2025
frauds after my first deposit it did…

frauds after my first deposit it did not reflect in my balance so i had to reach out but then they blocked me so i escalated the issue to ROSE LANE(GP)

Company Response9/17/2025

We appreciate you taking the time to leave this review. Unfortunately, we were unable to find a support ticket with the information provided in your review. We've reached out to you via Trustpilot to request additional details. Please respond with the additional information at your earliest convenience to assist you further. Best, Abra Support

👍 1
ddemmon
9/7/2025
🇵🇭 Philippines1 reviewsOrganicUnverified
Experience date: 9/7/2025
Abra

Abra, when is this so-called paused going to end, and let us withdraw our crypto.

Company Response9/8/2025

We appreciate you taking the time to leave this review. Unfortunately, we were unable to find a support ticket with the information provided in your review. We've reached out to you via Trustpilot to request additional details. Please respond with the additional information at your earliest convenience to assist you further. Best, Abra Support

Frequently Asked Questions about Abra

What is Abra's Revenue?
Abra generates approximately $41M in annual revenue. With 294 employees, that's $139,750 per employee. The company has raised $161M in total funding.
What does Abra do?
Abra’s integrated prime services and wealth advisory platform leverages our deep DeFi and institutional risk management expertise to provide clients with an edge across trading, lending, borrowing and investing.
How fast is Abra growing?
Abra has grown by 31.6% in the last 6 months according to traffic data. employee count has changed by -6% year over year.
How do people interact with Abra?
When visiting Abra, visitors view an average of 7.7 pages per visit, and spend around 10:01 on the site, and the bounce rate is 12.7%.
How do people find Abra?
1.5K people (12%) visit Abra directly. 10.9K (88%) find them through organic search.
Who uses Abra?
Abra's top market is United States with 6.2K visitors (50.0%). France is 2nd with 1.9K (15.0%). Ireland is 3rd with 1.1K (8.9%).
What technologies does Abra use?
Abra uses 20 technologies across their website including Fonts, Programming Languages, CMS. Key technologies include Font Awesome, PHP, WordPress.
Who are Abra's competitors?
Abra's main competitors include Coinbase, Gemini, Binance. These companies operate in similar markets and compete for the same customer base.
What do customers think of Abra?
Abra has a Trustpilot score of 1.5 out of 5 (1 stars) based on 238 customer reviews.

Export Data

Unlock all exports

Download CSVs, JSONs & full reports

How to contact Abra?

What are Abra's key pages?

Export abra.com Data

Download the complete tech stack, analytics, leads, and company data for abra.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About abra.com

Abra’s integrated prime services and wealth advisory platform leverages our deep DeFi and institutional risk management expertise to provide clients with an edge across trading, lending, borrowing and investing.

Company Overview

abra.com
Website
finance
Industry
#755,661
Global Rank
46.8K
Monthly Visitors
20
Technologies
25+
Employees

Contact abra.com

Technology Stack

abra.com uses 20 technologies across their website including Font Awesome, PHP, WordPress, and more.

Fonts

Font Awesome

Programming Languages

PHP

CMS

WordPress

CDN

jsDelivr

Cloud & Hosting

Amazon Web Services, AWS CloudFront

Privacy & Consent

Complianz

Traffic & Audience

46.8K
Monthly Visits
38%
Bounce Rate
1.6
Pages/Visit
0:18
Avg. Duration

abra.com receives approximately 46.8K monthly visitors and ranks #755,661 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:18 on the site.

The majority of abra.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is abra.com?
Abra’s integrated prime services and wealth advisory platform leverages our deep DeFi and institutional risk management expertise to provide clients with an edge across trading, lending, borrowing and investing.
What technologies does abra.com use?
abra.com uses 20 technologies including Font Awesome, PHP, and 14 more. View the full tech stack analysis above.
How do I contact abra.com?
You can contact abra.com through their contact page.
What are abra.com's social media accounts?
abra.com is active on twitter, youtube, instagram. You can find links to all their social media profiles in the social section above.
How popular is abra.com?
abra.com receives approximately 46.8K monthly visitors and ranks #755,661 globally. Traffic is growing by 44.4% month-over-month.

Related Searches

abra.com pricingabra.com reviewsabra.com alternativesabra.com loginabra.com careerswhat is abra.comabra.com tech stackabra.com contactabra.com vs competitorsabra.com featureshow to use abra.comabra.com integrations

This page provides publicly available information about abra.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit abra.com directly at https://abra.com.