abzorb.co.uk
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Abzorb: The B2B Telecom Reseller Under the Radar
A £12M UK UCaaS & mobile provider quietly dominating the reseller channel
In a telecom industry dominated by giants like BT and Vodafone, Abzorb operates as a specialized B2B enabler, focusing entirely on the reseller channel rather than direct enterprise sales. Their model is simple: simplify business communications for partners, not end-users.
"They aren't selling to businesses—they're selling to the businesses that sell to businesses."
The Reseller-First Architecture
Abzorb's entire infrastructure is built for partners, not end customers. With 68 employees generating $19.9M in revenue, they achieve approximately $292k revenue per employee—healthy for a telecom distributor. Their portal (abzorbportal.click2sign.co.uk) is the operational backbone, handling provisioning and billing for hundreds of resellers across the UK.
Traffic Paradox
Despite generating only 855 monthly visits, Abzorb ranks for high-value keywords like 'sase' (33k monthly volume) and 'network security' (8.3k volume). This reveals a sophisticated SEO strategy targeting enterprise IT decision-makers, not their actual reseller audience. Their organic search dominance (59%) suggests strong technical SEO, but the low traffic volume indicates they're not optimizing for brand awareness—pure lead generation.
The company's leadership team reflects their operational focus: Alex Blagbrough (Head Service Delivery), Neil Gobsill (Head Networks), and Louise Purdie (Head Indirect) form the core operational triad. Notably, Head of Finance Liz Watson appears in their top keyword ('liz watson abzorb'), suggesting either internal search volume or a personal brand that drives traffic. This is unusual and hints at a tight-knit, perhaps founder-driven culture where personal relationships matter more than brand marketing.
- Unified Communications & Mobile services via reseller channel only
- Heavy reliance on organic search despite low overall traffic
- Technical stack includes Tailwind CSS, AWS CloudFront, and Cloudflare
- No public Trustpilot reviews—reputation managed privately through partners
The Silent Partner Play
Abzorb proves that in telecom, you don't need to own the customer—you just need to own the channel that serves them. Their £12M revenue on minimal marketing spend suggests a playbook that's worth studying for any B2B infrastructure company.
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Abzorb : Simplifying Business Communications
We are a unified communications & mobile services provider who supply flexible Mobile, Voice & Business Broadband solutions to reseller partners & businesses of all sizes.
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About abzorb.co.uk
We are a unified communications & mobile services provider who supply flexible Mobile, Voice & Business Broadband solutions to reseller partners & businesses of all sizes.
Company Overview
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Technology Stack
abzorb.co.uk uses 16 technologies across their website including Adobe Fonts, Google Fonts, HSTS, reCAPTCHA, Webflow, and more.
Fonts
Adobe Fonts, Google Fonts
Security
HSTS, reCAPTCHA
CMS
Webflow
Cloud & Hosting
AWS CloudFront, Cloudflare
Marketing Automation
HubSpot
Performance
Lazy Loading
Traffic & Audience
abzorb.co.uk receives approximately 855 monthly visitors and ranks #9,254,924 globally. The website has a bounce rate of 50% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:26 on the site.
The majority of abzorb.co.uk's traffic comes from .
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This page provides publicly available information about abzorb.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit abzorb.co.uk directly at https://abzorb.co.uk.