9:41
accolade.com
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accolade.com

17 technologies
VerifiedGrowingVisit124.8K/mo$231M1.9K17 Tech
Deep Dive

Accolade: The $230M Health Tech Giant You've Never Heard Of

A deep dive into the stealthy healthcare navigation platform that's dominating a niche market

In a world obsessed with flashy DTC health apps, Accolade operates quietly in the B2B shadows, generating $230M annually while most of the tech world overlooks them. This isn't a startup chasing virality—it's a calculated infrastructure play for enterprise healthcare.

$230.5M
Annual Revenue
1,878
Employees
64%
Direct Traffic
$458.7M
Total Funding

"Accolade isn't selling software—they're selling outcomes: better primary care, mental health support, and expert medical opinions that actually get used."

The Enterprise Trojan Horse

With 64% direct traffic (124K monthly visits), Accolade's users aren't discovering them through SEO—they're being onboarded through corporate benefits packages. This is B2B2C at its most effective: employers buy the solution, employees actually use it. The 22% organic search traffic suggests they're not optimizing for discoverability but for utility.

The Funding Story

Nearly $460M in funding against $230M revenue paints a picture of aggressive scaling rather than bootstrapped efficiency. This is venture-backed infrastructure with a war chest to outlast competitors. The employee count of 1,878 reveals a massive operational footprint—this isn't a lean SaaS play, it's a service-heavy platform that happens to be tech-enabled.

The keyword data reveals their brand dominance: 'accolade' and 'accolades' dominate searches, but the real insight is in 'accolade login' and 'accolade health'—these are users actively seeking access, not discovery. The misspelling 'accocolad' with 1,180 searches shows brand penetration so strong it transcends typos.

  • Enterprise-first strategy: 64% direct traffic proves they own the relationship, not Google
  • Service-heavy model: 1,878 employees for a tech company indicates deep clinical integration
  • Brand moat: 'Accolade' searches outpace generic healthcare terms 20:1
  • Trustpilot paradox: 1.7/5 rating suggests enterprise satisfaction doesn't translate to consumer delight
Not optimizing for consumer search
Dominates enterprise healthcare navigation
No viral growth engine
64% direct traffic = captive audience
Low public brand awareness
Deep clinical integration (not just tech)
Poor consumer review scores
Massive funding for market consolidation

The Unsexy Unicorn

Accolade proves that in healthcare, boring infrastructure beats flashy consumer apps. They're not building a brand—they're building a utility that employers can't live without.

What tech stack does Accolade use?

36 detected
Security1
CDN1
Cloud & Hosting1
Privacy & Consent1
Marketing Automation1
Performance1
Web Standards1
JavaScript Libraries1
Tracking & Analytics19
G
Google Analytics
G
Google Tag Manager
L
LinkedIn Insight Tag
S
Segment
F
FullStory
H
HubSpot
G
Google Tag Manager
S
Segment
G
Google APIs
G
Google Static
H
HubSpot
T
Tracking Pixel
A
Analytics Service
L
LinkedIn Insight Tag
S
Salesforce
L
LinkedIn
F
FullStory
G
Google Analytics
G
Google AdSense

How much traffic does Accolade get?

Traffic & Engagement

166.4K
Monthly Visits
+24.3%
4.2
Pages/Visit
6:48
Avg. Duration
48%
Bounce Rate
Monthly Traffic Trend-48%
318.5K
Oct 2025
Oct
133.9K
Nov 2025
Nov
166.4K
Dec 2025
Dec

Rankings

#210,685
Global Rank
#51,366
United States Rank
Healthcare
Category

Backlinks & Authority

63.8K
Backlinks
2.2K
Ref. Domains
42
Authority Score
Low
Penalty Risk
Backlinks Trend-82%
361.3K
Jul 2025
Jul
360.7K
Aug 2025
Aug
284.5K
Sep 2025
Sep
275.5K
Oct 2025
Oct
111.6K
Nov 2025
Nov
63.8K
Dec 2025
Dec

Search Traffic

Organic
46.1K

Top Organic Keywords

#1accolade
27,100 vol50.2%
#1accolade health
5,400 vol10.0%
#1accolade login
1,900 vol3.5%
#1accolades
49,500 vol3.0%
#1accolade care
1,000 vol1.8%

Where is Accolade's audience located?

🇺🇸United States96.8%
🇨🇿Czech Republic2.1%
🇨🇦Canada0.5%
🇯🇵Japan0.1%
🇮🇳India0.1%

Device Distribution

Desktop52.4%
Mobile47.6%

What keywords does Accolade rank for?

5 keywords
1accolade24.8K vol$1.47
2accolades49.5K vol$1.95
3accolade health1.4K vol$4.34
4accolade login780 vol
5accocolad1.2K vol

How is Accolade's SEO?

Open Graph Image

OG Image preview
og:image

https://www.accolade.com/hubfs/Marjories%20Story%20Poster.webp

Meta Tags

title34 chars

Personalized Healthcare | Accolade

description159 chars

Accolade provides access to quality primary care, mental health support, and expert medical opinions all backed by a team of clinical and benefits specialists.

languageEN

H1 Tags

h1Healthcare advocacy with proven results

What is Accolade's revenue?

$231M
Annual Revenue
1,878
6%
Employees
$123K
Revenue/Employee
$459M
Total Funding
$1.3B
Valuation
#1,334
Growjo Rank
Digital Health
Plymouth Meeting, United States
Headquarters

Who works at Accolade?

Loading leads...

What do customers think of Accolade?

Accolade

Accolade

1.7
73 reviews

Categories

Health Insurance Agency#undefinedInsurance Company#undefinedInsurance Agency#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (20)

Filter by rating:
Sarah Soliman
1/12/2026
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 1/12/2026
Depends who's helping you

I only love accolade because of the person who helps me. I've been on the phone with multiple people who have not help me the way my go to person helps me. It really is who is helping you because I've had terrible staff telling me something that my go to person tells me is not true and goes above and beyond for me.

O/C
2/19/2025
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 12/28/2024
We LOVE our Dr.

We LOVE Dr. Kevin Barrows. (in-network provider). Sometimes on the mobile app making an appointment is difficult But overall Acculade is just fine.

bruni witt
1/11/2026
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 1/11/2026
A warm place with caring staff

Jonas is a fantastic administrator, always available and prompt reply. His staff is warm and caring. My only complaint was the food. It was horrible: pink chicken, overcooked veggies and I don’t think prisoners eat this badly.

Shuting Zeng
12/29/2025
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 12/29/2025
I have no idea why the company gave us…

I have no idea why the company gave us this platform cuz they are never ever helpful.

Philip
1/17/2026
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 1/16/2026
I’ve been dealing with Extremely disappointing and unprofessional service.a very small and…

I’ve been dealing with a very small and straightforward issue since July, and it is still not resolved. I’ve spoken to multiple agents, been transferred repeatedly, and had to explain the same situation over and over again from scratch. There is no continuity, no ownership, and no accountability. This is a massive waste of time and money. The lack of coordination between agents is shocking for a service that claims to be a “care concierge.” What makes it even more absurd: when they help you “find” an in-network or out-of-network provider, they always add, “Just make sure to call and confirm they actually accept your insurance.” Then what is the point of a concierge service at all, if I still have to call every provider myself and verify everything? Overall, this service adds stress instead of reducing it. I expected professionalism and problem-solving. What I got was endless back-and-forth, delays for months, and zero real help.

Frequently Asked Questions about Accolade

What is Accolade's Revenue?
Accolade generates approximately $231M in annual revenue. With 1,878 employees, that's $122,732 per employee. The company has raised $459M in total funding.
What does Accolade do?
Accolade provides access to quality primary care, mental health support, and expert medical opinions all backed by a team of clinical and benefits specialists.
How fast is Accolade growing?
Accolade has grown by 24.3% in the last 6 months according to traffic data. employee count has changed by 6% year over year.
How do people interact with Accolade?
When visiting Accolade, visitors view an average of 4.2 pages per visit, and spend around 6:48 on the site, and the bounce rate is 48.3%.
How do people find Accolade?
120.3K people (72%) visit Accolade directly. 46.1K (28%) find them through organic search.
Who uses Accolade?
Accolade's top market is United States with 161.1K visitors (96.8%). Czechia is 2nd with 3.5K (2.1%). Canada is 3rd with 795 (0.5%).
What technologies does Accolade use?
Accolade uses 17 technologies across their website including Fonts, Security, CDN. Key technologies include Google Fonts, HSTS, unpkg.
Who are Accolade's competitors?
Accolade's main competitors include Phreesia, Doctible, Binary Fountain, Push Health, Medfusion. These companies operate in similar markets and compete for the same customer base.
What do customers think of Accolade?
Accolade has a Trustpilot score of 1.7 out of 5 (1 stars) based on 73 customer reviews.

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About accolade.com

Accolade provides access to quality primary care, mental health support, and expert medical opinions all backed by a team of clinical and benefits specialists.

Company Overview

accolade.com
Website
jobs_and_career
Industry
#201,881
Global Rank
124.8K
Monthly Visitors
17
Technologies

accolade.com Key Pages

Contact accolade.com

Technology Stack

accolade.com uses 17 technologies across their website including Google Fonts, HSTS, unpkg, and more.

Fonts

Google Fonts

Security

HSTS

CDN

unpkg

Cloud & Hosting

Cloudflare

Privacy & Consent

OneTrust

Marketing Automation

HubSpot

Traffic & Audience

124.8K
Monthly Visits
27%
Bounce Rate
7.7
Pages/Visit
3:44
Avg. Duration

accolade.com receives approximately 124.8K monthly visitors and ranks #201,881 globally. The website has a bounce rate of 27% with visitors viewing an average of 7.7 pages per visit. Users spend an average of 3:44 on the site.

The majority of accolade.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is accolade.com?
Accolade provides access to quality primary care, mental health support, and expert medical opinions all backed by a team of clinical and benefits specialists.
What technologies does accolade.com use?
accolade.com uses 17 technologies including Google Fonts, HSTS, and 11 more. View the full tech stack analysis above.
How do I contact accolade.com?
You can contact accolade.com through their contact page.
Is accolade.com hiring?
Check accolade.com's careers page for current job openings and opportunities.
How popular is accolade.com?
accolade.com receives approximately 124.8K monthly visitors and ranks #201,881 globally. Traffic is growing by 16.9% month-over-month.

Related Searches

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This page provides publicly available information about accolade.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit accolade.com directly at https://accolade.com.