accountable.eu
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Accountable: Europe's Finance OS for the Self-Employed
How 175 people built a $48.5M revenue engine by fixing accounting for freelancers
While US startups fight over enterprise contracts, Accountable is quietly building a financial fortress for Europe's 30 million self-employed workers. They've turned the nightmare of VAT, invoices, and expenses into a single, elegant platform.
"Accountable isn't selling software—they're selling peace of mind to people who hate accounting."
The PEPPOL Trojan Horse
Their #2 organic keyword isn't 'accounting'—it's 'PEPPOL' (55K monthly searches). While competitors push generic features, Accountable rode the European e-invoicing mandate wave. They didn't just adopt the standard; they made it their SEO moat. This is how you win regulated markets: become the default verb for the infrastructure itself.
The 56% Direct Traffic Power Play
More than half their traffic comes directly to the site. That's not SEO luck—that's product-led growth working at scale. When freelancers search 'accountable' (52K monthly searches), they aren't discovering a new tool; they're returning to a daily habit. The 4.7-star rating across 911 reviews suggests they've achieved what most SaaS companies dream of: a product that becomes indispensable.
The company's 15-person marketing team (inferred from key people) runs a sophisticated content machine. Sophia Merzbach's content marketing pairs with Robert Jödicke's performance marketing to capture intent at every stage—from 'how to invoice' to 'PEPPOL compliance'. They're not just answering questions; they're defining the category for a market that Google Translate can't even handle consistently (try translating 'freelancer tax obligations' into 20 European languages).
- Built for EU regulatory complexity, not bolted on after the fact
- Product-led growth with enterprise-grade retention metrics
- SEO moat around infrastructure keywords (PEPPOL, e-invoicing)
- 175 employees generating $277K revenue per head—exceptional efficiency
The Anti-VC Playbook Wins
Accountable proves that in regulated markets, depth beats breadth and compliance is a feature worth paying for.
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Accountable | All your finances. Done right. - Accountable
Realtime accounting for freelancers and self-employed heroes. Send e-invoices, keep track of your expenses, take care of your taxes. Sign up for free.
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Reviews (20)
Its a very professional
Its a very professional, helpful service! And even the client-support is very supportive & fast. Thanks a lot. Great and easy to use. Would recommend it to a every freelancer!
With the new feature to pay VAT…
With the new feature to pay VAT directly from the app to SPF is just fantastic!!!
Easy to use
Easy to use, fast and time saver
Great app to manage administrative…
Great app to manage administrative tasks for a freelancer in Belgium. The interface is intuitive and modern. And the price is affordable.
Anything your accountant is not :-)
Great service, always expanding the portfolio - highly recommended for freelancers
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About accountable.eu
Realtime accounting for freelancers and self-employed heroes. Send e-invoices, keep track of your expenses, take care of your taxes. Sign up for free.
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accountable.eu uses 15 technologies across their website including Google Fonts, PHP, WordPress, and more.
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accountable.eu receives approximately 573.1K monthly visitors and ranks #59,188 globally. The website has a bounce rate of 37% with visitors viewing an average of 7.7 pages per visit. Users spend an average of 4:47 on the site.
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