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Acquirent: The $7.6M Sales Machine You've Never Heard Of
Why a 20-year-old outsourced sales agency is quietly winning the B2B game
While everyone chases SaaS valuations and AI hype, Acquirent has built a $7.6M revenue machine doing something radically unsexy: actually selling for companies. Since 2004, they've been the invisible engine behind B2B sales pipelines, proving that boring execution beats flashy disruption when you're closing real deals.
"They don't sell software to help you sell—they just sell for you. That's the entire business model."
The Hidden Traffic Engine
Here's what's fascinating: 62% of their traffic is direct. Not SEO-optimized content, not paid ads—people typing acquirent.com straight into their browsers. That's the signature of a company that wins through relationships and referrals, not algorithmic tricks. Their organic search is only 21%, which tells you they're not playing the content marketing game. They're playing the results game.
The Keywords Don't Lie
Look at their top keywords: 'direct sales agency' (870 monthly searches), 'full cycle sales' (490), 'audience persona' (990). These aren't vanity terms—they're bottom-funnel, high-intent searches from companies ready to hire. But then there's the outlier: 'selling my boat for $1' (160 searches). That anomaly reveals something about their SEO strategy: they're not chasing every keyword. They're letting the algorithm bring them weird traffic while they focus on closing the right clients.
The leadership team tells the story of their focus. Sharon Murphy (Controller), Geoff Winthrop (EVP), Kevin Morrissey (Director Business Development), Robert Nitzkin (Senior Manager, Client Success), and Cheyenne Jonas (Customer Success Manager). Notice the pattern? Three revenue roles, two client success roles. Zero product managers, zero engineers. This isn't a tech company pretending to be a service company—it's a sales company that happens to use technology.
- Built a $7.6M business with just 60 employees (that's $126K revenue per employee—high for services)
- 62% direct traffic proves referral-driven growth in a B2B service business
- Top keywords are all bottom-funnel, indicating they convert intent to revenue efficiently
- Tech stack is minimal: no fancy CRM, just the essentials (Google Analytics, GTM, Tailwind)
- 20-year track record suggests they've survived multiple economic cycles
The Unsexy Truth About B2B Sales
Acquirent proves that in a world obsessed with automation and AI, sometimes the best sales strategy is just having great humans pick up the phone. They're not building a platform—they're building relationships. And at $7.6M in revenue with 60 people, they're doing it profitably, without a single investor dollar.
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Acquirent | B2B Outsourced Sales & Lead Generation
Helping companies solve their sales and marketing challenges with outsourced B2B sales and lead generation since 2004.
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About acquirent.com
Helping companies solve their sales and marketing challenges with outsourced B2B sales and lead generation since 2004.
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acquirent.com uses 24 technologies across their website including Vimeo, Font Awesome, Google Fonts, PHP, and more.
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Vimeo
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Font Awesome, Google Fonts
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PHP
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WordPress
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Cloudflare
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HubSpot
Traffic & Audience
acquirent.com receives approximately 3.5K monthly visitors and ranks #4,838,296 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:37 on the site.
The majority of acquirent.com's traffic comes from undefined, .
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