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adaptavate.com
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adaptavate.com

9 technologies
VerifiedVisit5.6K/mo$3M239 Tech5 Leads
Deep Dive

Adaptavate: The 23-Person Startup Rewriting Construction

How a tiny UK team is tackling the $1.5 trillion carbon problem in building materials.

Construction is the world's largest carbon emitter, yet most decarbonization startups are building software. Adaptavate is different: they're manufacturing physical products that absorb CO2. With just 23 employees and $5.6M in funding, this UK-based company is betting that the future of green building isn't an app—it's better plaster.

23
employees
$3.2M
annual revenue
$5.62M
total funding
58%
organic traffic

"Adaptavate isn't chasing AI hype or SaaS margins—they're solving the carbon problem where it's dirtiest: on the construction site."

The Carbon-First Playbook

While competitors optimize for digital workflows, Adaptavate's flagship product 'Breathaplasta' is a thermal insulating plaster that actively sequesters carbon. The keyword data reveals their strategy: 'breathaplasta thermal insulating plaster' drives 140 monthly searches—proving there's real demand for physical green materials. Their 58% organic traffic share suggests they're winning on educational content, not just paid ads.

The Industrialization of Green Materials

John Burrin, Head of Industrialisation, and Thomas Robinson, Managing Director, aren't just selling products—they're scaling a new manufacturing category. With revenue at $3.2M and 23 employees, their revenue-per-employee ratio of ~$139k is impressive for a hardware/materials startup. The tech stack (Tailwind, PWA, Fathom) shows they're digitally native, but their real moat is in the chemistry and supply chain.

The traffic data paints a picture of a company in its early evangelist phase. 5,555 monthly visits and a global rank of #3.3M isn't viral—it's focused. Their top keywords ('adaptivate', 'breathaplasta') show brand awareness is building, while 'how to plaster a house exterior' captures the DIY market. This dual B2B/D2C approach is smart: architects and contractors are the real buyers, but homeowners provide the grassroots buzz.

  • Product-market fit in a specific niche: thermal insulating plaster
  • Capital efficiency: $5.6M funding vs. $3.2M revenue suggests disciplined burn
  • Educational SEO strategy: capturing both trade and consumer search intent
  • Strong social presence: YouTube, Facebook, LinkedIn, Instagram for multi-channel storytelling
No VC-scale growth (yet)
Real revenue from physical products
Limited global reach (traffic concentrated in undefined regions)
Deep technical expertise (PhD-level founders)
No Trustpilot reviews for social proof
Clear carbon impact metrics

The Anti-SaaS Startup

Adaptavate proves that in climate tech, hardware still matters. Their $3.2M revenue from plaster isn't sexy, but it's real—and that's what wins.

What tech stack does Adaptavate use?

10 detected
Video1
Security1
Analytics & Marketing1
Web Standards2
Frontend Frameworks1
Tracking & Analytics1
G
Google Static

How much traffic does Adaptavate get?

Traffic & Engagement

5.6K
Monthly Visits
2.1
Pages/Visit
1:42
Avg. Duration
41%
Bounce Rate
Monthly Traffic Trend-41%
9.5K
Oct 2025
Oct
5.6K
Nov 2025
Nov
5.6K
Dec 2025
Dec

Traffic Sources

Search
58%
Direct
29%
Social
6%
Referrals
6%
Email
0%
Paid
1%

Where is Adaptavate's audience located?

🌍53.6%
🌍46.4%

What keywords does Adaptavate rank for?

5 keywords
1adaptivate200 vol
2breathaplasta thermal insulating plaster140 vol
3how to plaster a house exterior90 vol
4adaptivate cassandra60 vol
5breathaplasta140 vol$0.99

How is Adaptavate's SEO?

Open Graph Image

OG Image preview
og:image

https://adaptavate.com/media/site/52fda3fad5-1718705349/default-sharing-image-2-1200x630-crop.jpg

Meta Tags

title17 chars

Home | Adaptavate

description68 chars

Adaptavate is leading the carbon change in the construction industry

languageEN

H1 Tags

h1Carbon change

What is Adaptavate's revenue?

$3M
Annual Revenue
23
5%
Employees
$140K
Revenue/Employee
$6M
Total Funding
#1,258
Growjo Rank
Wholesale Building Materials
Bristol
Headquarters

Who works at Adaptavate?

Loading leads...

What do customers think of Adaptavate?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Adaptavate

What is Adaptavate's Revenue?
Adaptavate generates approximately $3M in annual revenue. With 23 employees, that's $140,000 per employee. The company has raised $6M in total funding.
What does Adaptavate do?
Adaptavate is leading the carbon change in the construction industry
How fast is Adaptavate growing?
Adaptavate employee count has changed by 5% year over year.
What technologies does Adaptavate use?
Adaptavate uses 9 technologies across their website including Maps, Video, Security. Key technologies include Leaflet, Vimeo, HSTS.
Who are Adaptavate's competitors?
Adaptavate's main competitors include ADAPTAVATE. These companies operate in similar markets and compete for the same customer base.

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What are Adaptavate's key pages?

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About adaptavate.com

Adaptavate is leading the carbon change in the construction industry

Company Overview

adaptavate.com
Website
heavy_industry_and_engineering
Industry
#3,353,461
Global Rank
5.6K
Monthly Visitors
9
Technologies
5+
Employees

adaptavate.com Key Pages

Contact adaptavate.com

Technology Stack

adaptavate.com uses 9 technologies across their website including Leaflet, Vimeo, HSTS, and more.

Maps

Leaflet

Video

Vimeo

Security

HSTS

Analytics & Marketing

Fathom

Web Standards

Twitter Cards, PWA

CSS Frameworks

Bootstrap, Tailwind CSS

Traffic & Audience

5.6K
Monthly Visits
41%
Bounce Rate
2.1
Pages/Visit
1:42
Avg. Duration

adaptavate.com receives approximately 5.6K monthly visitors and ranks #3,353,461 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 1:42 on the site.

The majority of adaptavate.com's traffic comes from undefined, .

Frequently Asked Questions

What is adaptavate.com?
Adaptavate is leading the carbon change in the construction industry
What technologies does adaptavate.com use?
adaptavate.com uses 9 technologies including Leaflet, Vimeo, and 3 more. View the full tech stack analysis above.
How do I contact adaptavate.com?
You can contact adaptavate.com via email at [email protected] or through their contact page.
What are adaptavate.com's social media accounts?
adaptavate.com is active on youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is adaptavate.com?
adaptavate.com receives approximately 5.6K monthly visitors and ranks #3,353,461 globally.

Related Searches

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This page provides publicly available information about adaptavate.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit adaptavate.com directly at https://adaptavate.com.