With just 12 employees, AddSearch generates $1M in revenue—thats $83K per employee. This lean operation challenges the assumption that you need massive teams to compete in enterprise software. Their secret? Focus. While competitors build feature bloat, AddSearch doubles down on speed and accuracy. The team structure is telling: CEO Helena Rebane leads with Murat Yamak on sales, while technical leadership is distributed across implementation, product, and support. This isn't a startup chasing VC funding; it's a profitable business solving a specific pain point.

Here's the most revealing data point: AddSearch's top keyword is 'Algolia' with 84K monthly searches. This isn't a coincidence—it's a strategic positioning. They're not hiding from the market leader; they're confronting it head-on. With only 1,410 searches for their own brand, they're clearly the challenger. But their traffic mix tells a story of intent: 43% direct traffic suggests strong word-of-mouth and repeat customers. In a space where 60% of site searches fail, AddSearch's 20K monthly visitors are voting with their clicks.