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Kapiche: The AI Voice of the Customer
Why this 15-person team is disrupting the $10B survey industry with conversational AI
Surveys are dying. Kapiche is betting that the future of customer intelligence lies in analyzing 100% of unstructured conversations, not biased 1-10 ratings. With just 15 employees generating $1.3M in revenue, they're proving that AI can replace the entire survey industry.
"Kapiche doesn't ask customers what they think. They listen to what they're already saying."
The Anti-Survey Revolution
Traditional NPS and CSAT surveys capture less than 5% of customer feedback and suffer from severe response bias. Kapiche's approach is radically different: they ingest every support ticket, chat log, call transcript, and review, then use AI to extract themes automatically. This isn't sentiment analysis—it's semantic understanding at scale. For CX teams drowning in unstructured data, Kapiche offers a way to finally quantify the voice of the customer without asking a single question.
Efficiency Over Scale
The numbers tell a fascinating story about Kapiche's efficiency. At $86K revenue per employee, they're punching 3x above typical SaaS benchmarks for their stage. Their traffic split—47% organic, 39% direct—suggests strong brand recall and SEO moats around conversational intelligence keywords. The fact that 'kapiche' itself searches (680 monthly volume) indicate a growing base of actively seeking customers, not just passive traffic. This is a company that's found product-market fit and is scaling efficiently before taking outside capital.
The leadership team brings the right mix of technical depth and commercial acumen. CEO Ryan Stuart and CPO Kris Rogers are founders who understand that enterprise CX is broken. With key hires in marketing (Rhiannon Luvis) and enterprise sales (Lincoln Bodle), they're building the go-to-market engine to match their technical ambition. The absence of funding data suggests they're either bootstrapped or angel-funded—giving them the freedom to focus on sustainable growth rather than vanity metrics.
- AI-native architecture: Built from the ground up for unstructured data, not bolted onto survey tools
- Enterprise-ready: 15-person team with dedicated enterprise sales suggests they're already landing big contracts
- SEO moat: Ranking for high-intent keywords like 'ai chart analysis' (1,410 monthly searches) positions them as thought leaders
The Verdict: A Quiet Giant in the Making
Kapiche is building the analytical layer for customer conversations. With strong unit economics and a differentiated product, they're poised to capture a massive market as surveys become obsolete.
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Kapiche | Conversational Intelligence for CX
Conversational intelligence for CX teams who need more than surveys. Analyze 100% of customer conversations to prevent churn and accelerate growth.
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About kapiche.com
Conversational intelligence for CX teams who need more than surveys. Analyze 100% of customer conversations to prevent churn and accelerate growth.
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kapiche.com uses 9 technologies across their website including Google Fonts, HSTS, Framer, and more.
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kapiche.com receives approximately 13.8K monthly visitors and ranks #1,805,157 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:29 on the site.
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