adexchanger.com
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AdExchanger: The Ad Tech Oracle
How a 30-person team became the definitive voice in a $600B industry
In an industry obsessed with programmatic black boxes, AdExchanger built a transparent media empire with just 30 employees. They don't sell software—they sell the intelligence that powers billion-dollar decisions.
"They turned ad tech complexity into their moat—while everyone else built platforms, they built the playbook."
The Insider's Club
AdExchanger's 49% direct traffic proves their audience isn't casually browsing—they're addicted. When 'The Trade Desk' drives 49K monthly searches and Allison Schiff's byline moves markets, you know you've captured the C-suite's attention. This isn't journalism; it's institutional intelligence.
The SEO Moat
With 2.5M backlinks and dominating searches for 'CTV advertising' (5.5K volume) and 'TTD layoffs' (1.4K volume), AdExchanger owns the keywords that keep ad tech executives up at night. They're not chasing traffic—they're capturing the queries that signal industry-moving events.
What makes AdExchanger dangerous is their focus. They ignored the temptation to cover general marketing and instead went deep on the data-driven ecosystem. Every article, event, and newsletter is a precision strike at the pain points of programmatic buyers, sellers, and builders.
- Event-driven revenue: Their conferences turn readers into high-ticket customers
- Editorial independence: No paywall means maximum influence and reach
- Niche depth: They'd rather own ad tech than dabble in 10 marketing verticals
The Unicorn Without a Unicorn Valuation
AdExchanger proves that in a noisy digital world, trusted vertical intelligence beats scale every time. They're not building a startup—they're building a standard.
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AdExchanger | News and Views on Data-Driven Digital Advertising and Marketing
AdExchanger provides news, analysis and events dedicated to the data-driven marketing space.
AdExchanger
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About adexchanger.com
AdExchanger provides news, analysis and events dedicated to the data-driven marketing space.
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adexchanger.com uses 23 technologies across their website including UserWay, PHP, WordPress, and more.
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AWS CloudFront
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OneSignal
Traffic & Audience
adexchanger.com receives approximately 194.9K monthly visitors and ranks #245,743 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 1:03 on the site.
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