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Afound: The Data-Driven Liquidator
How a 23-person team is quietly generating $3.7M in revenue by mastering the chaos of excess inventory.
In a world obsessed with creating new products, Afound has built a thriving business on the art of liquidation. They don't sell trends; they sell the aftermath—the chaotic, high-volume overflow from major retailers. This isn't a typical e-commerce story; it's a masterclass in logistics and arbitrage, executed by a lean team of just 23 people.
"They aren't fighting for attention in the crowded fashion market; they are weaponizing the industry's waste stream."
The Liquidation Engine
Afound operates in the unglamorous but highly profitable world of B2B and B2C liquidation. With 224,588 monthly visits, they have proven that there is massive demand for a curated chaos model. They turn inventory volatility into a predictable revenue stream by leveraging a tech stack designed for speed and scale, using tools like Vite and Webpack to manage massive product catalogs without the bloat of traditional enterprise platforms.
Trust at Scale
Generating 11,605 reviews on Trustpilot with a solid 4/5 rating is difficult for any retailer, let alone one dealing in overstock and clearance. Afound has solved the trust paradox in the liquidation space. Customers aren't just buying a product; they are buying the confidence that the deal is real and the logistics are handled. This social proof is likely their single biggest conversion driver.
Their technology choices reveal a focus on modern, reactive interfaces (Tailwind CSS, Ant Design, Slick) rather than heavy backend systems. This suggests a company that prioritizes the user experience of browsing deals over complex inventory management algorithms. They are a frontend-first company in a backend-heavy industry.
- Lean Operations: $160k+ revenue per employee indicates extreme efficiency.
- Modern Stack: Leverages PWA capabilities for mobile-heavy traffic.
- High Authority: 23,524 backlinks suggest strong SEO dominance in their niche.
The Unsexy Unicorn
Afound proves that the most valuable e-commerce plays aren't always about brand building—they're about mastering the unglamorous plumbing of global commerce.
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Afound
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Reviews (20)
Jackan vinter
Very happy with my order! The clothes look exactly like in the pictures, great quality materials, and fast delivery. I will definitely order again!
Thanks so much for your positive feedback and we look forward to welcoming you back again one day! 😍
Get the brands you love.
I was so happy to find a brand that I didn’t think I could get delivered to me in Sweden. The prices were fair and delivery pretty quick.
Thanks so much for your positive feedback! We hope to welcome you back again in the future 😍
Great Deal, Authentic Product, Smooth Experience!
I recently bought a pair of shoes from Afound.com and couldn’t be happier with the experience. The price was great, the shoes are authentic, and using the website was super easy and smooth. Delivery was right on time, and everything arrived in perfect condition. Will definitely shop here again!
We truly appreciate you going out of your way to share your positive feedback with us, we’re so happy to hear that you’ve had an enjoyable experience with us at Secret Sales! ✨
The jeans I bought are really great and…
The jeans I bought are really great and fit perfectly. The shipping was quite fast as well.
Thank you so much for taking the time to review your recent purchase, it’s great to hear that you’re pleased with it! We hope to see you again soon 😊
Timely delivery and quite a good…
Timely delivery and quite a good discount for a quality pullover
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About afound.com
Company Overview
Technology Stack
afound.com uses 20 technologies across their website including Google Fonts, Cloudflare, DoubleClick Floodlight, Awin, and more.
Fonts
Google Fonts
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, Awin, Google Ads
E-commerce & Payments
Klarna, Magento
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
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