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afound.com
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afound.com

20 technologies
VerifiedVisit224.6K/mo$4M2320 Tech25 Leads
Deep Dive

Afound: The Data-Driven Liquidator

How a 23-person team is quietly generating $3.7M in revenue by mastering the chaos of excess inventory.

In a world obsessed with creating new products, Afound has built a thriving business on the art of liquidation. They don't sell trends; they sell the aftermath—the chaotic, high-volume overflow from major retailers. This isn't a typical e-commerce story; it's a masterclass in logistics and arbitrage, executed by a lean team of just 23 people.

$3.7M
Annual Revenue
23
Headcount
224k
Monthly Visits
23k
Backlinks

"They aren't fighting for attention in the crowded fashion market; they are weaponizing the industry's waste stream."

The Liquidation Engine

Afound operates in the unglamorous but highly profitable world of B2B and B2C liquidation. With 224,588 monthly visits, they have proven that there is massive demand for a curated chaos model. They turn inventory volatility into a predictable revenue stream by leveraging a tech stack designed for speed and scale, using tools like Vite and Webpack to manage massive product catalogs without the bloat of traditional enterprise platforms.

Trust at Scale

Generating 11,605 reviews on Trustpilot with a solid 4/5 rating is difficult for any retailer, let alone one dealing in overstock and clearance. Afound has solved the trust paradox in the liquidation space. Customers aren't just buying a product; they are buying the confidence that the deal is real and the logistics are handled. This social proof is likely their single biggest conversion driver.

Their technology choices reveal a focus on modern, reactive interfaces (Tailwind CSS, Ant Design, Slick) rather than heavy backend systems. This suggests a company that prioritizes the user experience of browsing deals over complex inventory management algorithms. They are a frontend-first company in a backend-heavy industry.

  • Lean Operations: $160k+ revenue per employee indicates extreme efficiency.
  • Modern Stack: Leverages PWA capabilities for mobile-heavy traffic.
  • High Authority: 23,524 backlinks suggest strong SEO dominance in their niche.
No heavy reliance on paid advertising (inferred from high backlink count)
Dominating organic search for liquidation terms
Not building a brand around 'newness'
Building a logistics-first infrastructure

The Unsexy Unicorn

Afound proves that the most valuable e-commerce plays aren't always about brand building—they're about mastering the unglamorous plumbing of global commerce.

What tech stack does Afound use?

20 detected
Cloud & Hosting1
E-commerce & Payments2
Performance1
Web Standards1
Build Tools2
JavaScript Libraries2

How much traffic does Afound get?

Traffic & Engagement

224.6K
Monthly Visits
+56.2%
11.4
Pages/Visit
14:00
Avg. Duration
33%
Bounce Rate
Monthly Traffic Trend+140%
93.6K
Oct 2025
Oct
143.8K
Nov 2025
Nov
224.6K
Dec 2025
Dec

Rankings

#165,867
Global Rank
#1,660
Sweden Rank
Retail
Category

Backlinks & Authority

23.5K
Backlinks
2.6K
Ref. Domains
37
Authority Score
Low
Penalty Risk
Backlinks Trend-65%
67.6K
Jul 2025
Jul
51.4K
Aug 2025
Aug
38.4K
Sep 2025
Sep
31.8K
Oct 2025
Oct
26.2K
Nov 2025
Nov
23.5K
Dec 2025
Dec

Search Traffic

Organic
19.6K
Paid
397

Top Organic Keywords

#1afound
8,100 vol48.8%
#1a found
1,600 vol9.6%
#3hunter stövlar
5,400 vol3.7%
#9gymshark
40,500 vol1.8%

Where is Afound's audience located?

🇸🇪Sweden97.2%
🇩🇪Germany1.1%
🇳🇱Netherlands1.1%
🇬🇧United Kingdom0.3%
🇦🇹Austria0.2%

Device Distribution

Desktop14.3%
Mobile85.7%

What is Afound's revenue?

$4M
Annual Revenue
23
-60%
Employees
$159K
Revenue/Employee
#4,925
Growjo Rank
Retail
Stockholm, SWE
Headquarters

Who works at Afound?

Loading leads...

What do customers think of Afound?

Afound

Afound

4.0
11,605 reviews
✓ Claimed

Categories

Clothing Store#undefinedOuterwear Store#undefinedWomen's Clothing Store#undefinedMen's Clothing Store#undefinedOnline Marketplace#undefinedDress Store#undefined

Activity & Engagement

Reply Rate
88%
Avg. Reply Time
6.0 days
Claimed Date
4/24/2019

Contact Information

Address:
Stockholm, SE

Reviews (20)

Filter by rating:
denisa hrelea
1/16/2026
🇸🇪 Sweden3 reviewsBasicLinkVerified
Experience date: 11/1/2025
Jackan vinter

Very happy with my order! The clothes look exactly like in the pictures, great quality materials, and fast delivery. I will definitely order again!

Company Response1/19/2026

Thanks so much for your positive feedback and we look forward to welcoming you back again one day! 😍

Jennifer Tovrea
8/29/2025
🇸🇪 Sweden2 reviewsBasicLinkVerified
Experience date: 6/20/2025
Get the brands you love.

I was so happy to find a brand that I didn’t think I could get delivered to me in Sweden. The prices were fair and delivery pretty quick.

Company Response9/1/2025

Thanks so much for your positive feedback! We hope to welcome you back again in the future 😍

Sevket
8/12/2025
🇸🇪 Sweden2 reviewsBasicLinkVerified
Experience date: 6/6/2025
Great Deal, Authentic Product, Smooth Experience!

I recently bought a pair of shoes from Afound.com and couldn’t be happier with the experience. The price was great, the shoes are authentic, and using the website was super easy and smooth. Delivery was right on time, and everything arrived in perfect condition. Will definitely shop here again!

Company Response8/13/2025

We truly appreciate you going out of your way to share your positive feedback with us, we’re so happy to hear that you’ve had an enjoyable experience with us at Secret Sales! ✨

PXML
5/26/2025
🇸🇪 Sweden6 reviewsBasicLinkVerified
Experience date: 5/8/2025
The jeans I bought are really great and…

The jeans I bought are really great and fit perfectly. The shipping was quite fast as well.

Company Response6/10/2025

Thank you so much for taking the time to review your recent purchase, it’s great to hear that you’re pleased with it! We hope to see you again soon 😊

Pankaj Sharma
3/24/2025
🇩🇰 Denmark10 reviewsBasicLinkVerified
Experience date: 1/24/2025
Timely delivery and quite a good…

Timely delivery and quite a good discount for a quality pullover

Frequently Asked Questions about Afound

What is Afound's Revenue?
Afound generates approximately $4M in annual revenue. With 23 employees, that's $158,900 per employee.
How fast is Afound growing?
Afound has grown by 56.2% in the last 6 months according to traffic data. employee count has changed by -60% year over year.
How do people interact with Afound?
When visiting Afound, visitors view an average of 11.4 pages per visit, and spend around 14:00 on the site, and the bounce rate is 32.7%.
How do people find Afound?
204.6K people (91%) visit Afound directly. 19.6K (9%) find them through organic search. 397 (0%) come through paid advertising.
Who uses Afound?
Afound's top market is Sweden with 218.3K visitors (97.2%). Germany is 2nd with 2.4K (1.1%). Netherlands is 3rd with 2.4K (1.1%).
What technologies does Afound use?
Afound uses 20 technologies across their website including Fonts, Cloud & Hosting, Advertising. Key technologies include Google Fonts, Cloudflare, DoubleClick Floodlight, Awin.
Who are Afound's competitors?
Afound's main competitors include TEKNIKDELAR, Desenio AB, NK RETAIL AB, Apohem, Alligo. These companies operate in similar markets and compete for the same customer base.
What do customers think of Afound?
Afound has a Trustpilot score of 4.0 out of 5 (4 stars) based on 11,605 customer reviews.

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About afound.com

Company Overview

afound.com
Website
20
Technologies
25+
Employees

Technology Stack

afound.com uses 20 technologies across their website including Google Fonts, Cloudflare, DoubleClick Floodlight, Awin, and more.

Fonts

Google Fonts

Cloud & Hosting

Cloudflare

Advertising

DoubleClick Floodlight, Awin, Google Ads

E-commerce & Payments

Klarna, Magento

Analytics & Marketing

Google Tag Manager, Google Analytics

Performance

Lazy Loading

Frequently Asked Questions

What is afound.com?
afound.com is a website that you can visit at https://afound.com. Use TechList.ai to discover the technologies, analytics, and company information about afound.com.
What technologies does afound.com use?
afound.com uses 20 technologies including Google Fonts, Cloudflare, and 14 more. View the full tech stack analysis above.

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This page provides publicly available information about afound.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit afound.com directly at https://afound.com.