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The Invisible Backbone of Aging
How ALCA is quietly building a $17.5M empire in the eldercare space
While Silicon Valley chases AI and crypto, a quiet revolution is happening in the $500B eldercare market. Aging Life Care Association isn't just managing aging—they're systematizing the entire human experience of decline, one professional care manager at a time.
"The most valuable businesses solve the problems no one wants to talk about—and ALCA has turned eldercare navigation into a professional discipline."
The Invisible Workforce
With only 72 employees generating $17.5M in revenue, ALCA achieves an extraordinary $243K revenue per employee. This isn't a tech company—it's a knowledge network that monetizes expertise. Their members aren't customers; they're the product. Every certified geriatric care manager becomes a node in a national network that families desperately need but rarely know exists until crisis hits.
The Traffic Paradox
Here's the fascinating data anomaly: 54% direct traffic vs 31% organic. This isn't a startup chasing SEO—it's a brand that people seek out by name. The keyword 'aging lifecare association' drives 310 monthly searches, but the real story is in the undefined countries (90.7% of traffic) suggesting either tracking issues or a diaspora of US expats seeking care solutions. Either way, they own the category name.
What makes ALCA unique is their dual-sided model: they certify professionals who then serve families, creating a moat of trust. The 'Find a Partner' feature isn't just a directory—it's a certified marketplace where every listing represents years of training and experience. This isn't Yelp for caregivers; it's a professional guild with standards.
- Monetizes expertise, not just listings—certification creates quality control
- B2B2C model: they sell to professionals who then serve families
- Conference-driven revenue (2026 ALCA Conference suggests recurring event income)
- Social presence across all major platforms, but LinkedIn is where professionals live
The Untapped Opportunity
With 10,000 Americans turning 65 daily, ALCA's $17.5M revenue is just the beginning. The real question: can they scale their certification model fast enough to meet the tsunami of aging boomers?
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Aging Life Care Association Home
Aging Life Care is your trusted partner in navigating the journey of aging. Our website offers expert guidance, compassionate support, and comprehensive resources for aging adults, caregivers, care managers and professionals in the eldercare field.
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About aginglifecare.org
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aginglifecare.org uses 13 technologies across their website including Vimeo, HSTS, ASP.NET, and more.
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aginglifecare.org receives approximately 12.9K monthly visitors and ranks #1,925,425 globally. The website has a bounce rate of 56% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 1:14 on the site.
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