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Aiper: The Quiet Robot Pool Cleaner Empire
How 33 employees built a $4.6M revenue machine in the smart pool niche
While the world obsesses over AI chatbots and self-driving cars, Aiper is quietly dominating the $30B pool maintenance market with something far more tangible: robots that clean your pool while you sleep. With just 33 employees and $4.6M in revenue, they're proving that hardware-first DTC brands can win without massive funding rounds.
"They're not building a pool robot company. They're building a brand that makes pool maintenance disappear."
The Niche Domination Strategy
Aiper's genius lies in its laser focus. Instead of competing in every smart home category, they own the robotic pool cleaner space completely. Their top keyword 'aiper' gets 22,370 monthly searches—more than their product-specific terms combined. This isn't accidental; it's brand authority at work. When you search for pool robots, you find Aiper. When you search for Aiper, you buy Aiper.
The Efficiency Multiplier
With 107,374 monthly visits and only 33 employees, Aiper achieves what most tech companies fail at: extreme operational efficiency. That's 3,254 visits per employee monthly. Compare this to industry averages where B2C hardware companies typically need 100+ employees for similar traffic. Their secret? A lean tech stack (Tailwind, Cloudflare, AWS) and a content strategy that drives 35% organic traffic without heavy ad spend.
The company's European focus is evident in their domain structure (aiper.com/eu) and European leadership team. Helen Wang, their VP of Branding, and Jessica Klejman, Channel Program Manager for Europe, suggest a deliberate strategy to capture the affluent European pool market where summer maintenance costs are significantly higher than in the US.
- Direct traffic dominates at 53%—a strong signal of brand recall and repeat purchases
- Scuba S1 model generates 5,240 monthly searches, indicating successful product-market fit
- Affiliate program drives 700 monthly searches, showing an active partner ecosystem
- Trustpilot reviews (2,747) suggest high customer satisfaction and social proof
The Hardware DTC Playbook That Actually Works
Aiper proves you don't need unicorn funding to build a sustainable hardware business—just ruthless focus on a specific problem and flawless execution on brand trust.
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Effortless Pool Care Automation: Aiper Robotic Pool Cleaners
Aiper delivers cutting-edge smart pool cleaners and automatic pool robots, engineered for supreme efficiency and elegant design. Upgrade to intelligent, autonomous pool cleaning with Aiper EU's innovative solutions.
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Reviews (20)
Fast delivery and good communication
Very easy to order and the delivery time was very quick with good updates on my order progress
They are the most helpful and nicest…
They are the most helpful and nicest people to deal with- we returned one item no problem and they sent us another which is perfect-
Good equipment for a clean pool
Searched to internet for robo and found the AiperScubaS1 Pro ti cleaner ideal for our pool also purchased the Aiper Surfer Skinner. I placed the order and received both parcels in Newcastle within 2 Days. The cleaners have been in service for a week and are doing all that the cleaners were claimed to do. Very pleased with the cleanliness of our pool
Aiper robotic pool cleaner
This product works really well. It thourghly cleans the pool.
Great products and do the job
Great products and do the job
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About aiper.com
Aiper delivers cutting-edge smart pool cleaners and automatic pool robots, engineered for supreme efficiency and elegant design. Upgrade to intelligent, autonomous pool cleaning with Aiper EU's innovative solutions.
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Technology Stack
aiper.com uses 23 technologies across their website including PHP, Contentful, WordPress, AWS CloudFront, Cloudflare, and more.
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PHP
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Contentful, WordPress
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AWS CloudFront, Cloudflare
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Klaviyo
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DoubleClick Floodlight, Awin, Microsoft Ads, Facebook Pixel
Traffic & Audience
aiper.com receives approximately 107.4K monthly visitors and ranks #308,094 globally. The website has a bounce rate of 39% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 1:56 on the site.
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This page provides publicly available information about aiper.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit aiper.com directly at https://aiper.com.