amaliah.com
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Amaliah: Building the Cultural Layer for Muslim Women
How a 16-person team captured 170k monthly visits by owning a niche media vertical
While mainstream media treats 'Muslim women' as a monolith, Amaliah is building the digital infrastructure for a diverse, global community. This isn't just content—it's a cultural operating system for a demographic with $368B in spending power and zero authentic representation.
"Amaliah isn't chasing virality—it's building a monopoly on trust in a market the mainstream forgot."
The SEO Moat
Their traffic profile reveals sophisticated intent capture. Ranking for 'how christians love vs how muslims love' (920 volume) and 'extreme anxiety islam' (290 volume) shows they're not just publishing fluff—they're answering the unspoken questions that drive both search behavior and community loyalty. This is keyword research as cultural intelligence.
Product-Led Media
With a 16-person team generating $2M revenue, Amaliah operates at a $125k revenue-per-employee ratio—strong for media. Their tech stack (Next.js, React, Tailwind) signals a product-first mindset, not a WordPress blog. They're building a platform, not just publishing articles. The presence of Facebook Pixel and Google Analytics indicates sophisticated conversion tracking for what is likely a membership or commerce play.
The leadership team composition is telling: Selina Bakkar (COO), Sarah Pervez (Editorial), and Suad Kamardeen (Production) create a trifecta of operations, content, and execution. The addition of Sara Omar as a TikTok creator shows they're meeting the audience where they are, not where legacy media thinks they should be.
- Traffic authenticity: 55% organic + 36% direct = high brand recall and trust (not ad-dependent)
- Content depth: They rank for theological, psychological, and lifestyle queries—owning the full spectrum of Muslim female identity
- Technical maturity: Next.js + Vite + Radix UI stack suggests they're building interactive tools, not just articles
The Unbundling of Cultural Media
Amaliah proves that the most valuable media companies in 2025 won't be generalists—they'll be the cultural operating systems for communities the mainstream ignored. With 170k monthly visits and a 16-person team, they're showing how to build a defensible business by going narrow, deep, and authentic.
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Amaliah
Amaliah is dedicated to amplifying the voices of Muslim women. Led by a passion to empower individuals through their identity, our work seeks to surface the many different voices and experiences within our community. We create content for Muslim women that aims to shape thought and act as a tool for cultural change.
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About amaliah.com
Amaliah is dedicated to amplifying the voices of Muslim women. Led by a passion to empower individuals through their identity, our work seeks to surface the many different voices and experiences within our community. We create content for Muslim women that aims to shape thought and act as a tool for cultural change.
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Technology Stack
amaliah.com uses 15 technologies across their website including imgix, HSTS, WordPress, and more.
Media
imgix
Security
HSTS
CMS
WordPress
Cloud & Hosting
Vercel
Advertising
TikTok Pixel, Facebook Pixel
Forms
Typeform
Traffic & Audience
amaliah.com receives approximately 169.0K monthly visitors and ranks #268,545 globally. The website has a bounce rate of 54% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:45 on the site.
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