In a market dominated by giants like Onfido and Jumio, Amiqus isn't trying to be everything to everyone. Instead, it's quietly building a defensible moat by solving one specific, high-stakes problem: verifying identity and right-to-work for regulated UK industries. This is a masterclass in focused execution.

"Amiqus proves you don't need to outspend the market leaders; you just need to out-niche them. Their 68% direct traffic is a testament to a product that users don't just find—they seek out."

• The StackOne Integration: Their #2 keyword ('stackone amiqus') hints at a powerful API-first strategy, embedding themselves into broader tech stacks rather than fighting for standalone attention.
• Tech Stack Agility: Using a mix of modern tools like Tailwind CSS and legacy workhorses like jQuery shows a pragmatic engineering culture focused on shipping features over tech purity.
• The 'Onfido' Play: Ranking for 'Onfido' (15,760 monthly searches) is a classic challenger move—hijacking the incumbent's search volume to capture comparison shoppers.

The traffic split is telling. 68% direct traffic on a site with only 37k monthly visits suggests a high-value, low-volume customer base. These aren't casual browsers; they are compliance professionals returning to the platform daily. The 25% organic traffic is likely driven by their strategic keyword capture, acting as a lead magnet for new entrants to the regulated market.