anewspring.com
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A New Spring: The $15M LMS Powerhouse
How a Dutch edtech platform quietly dominates the corporate learning market.
In a market flooded with generic course platforms, A New Spring has carved out a lucrative niche by focusing on one thing: delivering measurable learning outcomes for professional training providers. With 91 employees and $15M in revenue, they aren't chasing hype—they're chasing impact.
"They aren't selling software; they are selling a better way to learn."
The Enterprise Moat
A New Spring's traffic profile is telling. With 51% direct traffic and only 38% organic search, this indicates a highly sticky B2B product. Users aren't casually browsing; they are logging in daily to 'My Next' or 'QRP Learning.' This retention suggests a platform that has become essential infrastructure for corporate training departments.
The Tech Stack Strategy
Under the hood, A New Spring leverages a modern, pragmatic stack. Using Tailwind CSS, Vite, and PWA capabilities, they prioritize performance and developer velocity. The presence of Radix UI and Ant Design points to a focus on accessible, consistent component libraries—critical for a platform where users spend hours consuming content.
The leadership team, led by CEO Marten Prez, appears structured for scale. With distinct C-suite roles for Customer Success (Stefan Van) and Commercial operations (Jacco Schimmel), the company signals a maturity beyond typical startups. They understand that in edtech, the product is only half the battle; the delivery and support model is the other.
- Dominant Direct Traffic (51%): Indicates strong brand loyalty and repeat usage.
- Niche Keyword Strategy: Ranking for specific login portals ('My Next', 'QRP') suggests deep integration with client ecosystems.
- Modern Frontend Stack: Use of Vite and PWA implies a fast, app-like user experience.
The Quiet Giant of Dutch Edtech
A New Spring proves that in B2B SaaS, depth of engagement beats breadth of reach. They are the operating system for professional learning.
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Learning journey platform for professional training
Deliver engaging, effective learning journeys with a platform built for training providers and professionals.
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About anewspring.com
Deliver engaging, effective learning journeys with a platform built for training providers and professionals.
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anewspring.com uses 21 technologies across their website including Vimeo, Font Awesome, Cookiebot, and more.
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anewspring.com receives approximately 67.2K monthly visitors and ranks #444,397 globally. The website has a bounce rate of 37% with visitors viewing an average of 3.8 pages per visit. Users spend an average of 4:53 on the site.
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