In a world obsessed with viral growth and scaling at all costs, Anichini operates on a different frequency: deliberate, artisanal, and deeply profitable. They don't sell sheets; they sell a heritage of sleep.

"Anichini proves that in luxury, depth of brand beats breadth of reach every single time."

Their keyword strategy reveals a fascinating insight into their customer base. They rank for hyper-specific, high-intent terms like 'European mattress topper sheets' and 'anchini wool scarf.' They aren't competing on generic terms; they own the niche. They have turned the commoditized bedding market into a vertical where they are the undisputed authority.

• The 'Susan Dollenmaier' effect: Founder-led authority drives 150 monthly searches, humanizing the brand.
• Sustainable luxury as a moat: Using natural fibers isn't a marketing gimmick; it's their product DNA.
• Tech stack minimalism: They avoid bloated enterprise software, relying on stable tools like jQuery and Bootstrap to maintain a fast, functional site.