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Anveshan: The $43M Indian Food Tech Play
How a direct-to-consumer brand is scaling ancient Indian ingredients with modern tech and data.
While Silicon Valley chases the next AI unicorn, Anveshan is quietly building a $43.4M empire in India by digitizing the ancient Bilona method of ghee production. This isn't just an e-commerce store; it's a data-driven supply chain disrupting the $20B Indian organic food market.
"Anveshan proves that 'traditional' and 'tech-enabled' aren't mutually exclusive—they are the future of CPG."
The Traffic Engine
With 787,000 monthly visits and a global rank of #77,464, Anveshan dominates the 'A2 Ghee' search landscape. They capture 11,160 monthly searches for their brand name alone—indicating massive brand recall. Their secret? Content-led SEO. The 'Recipes' blog isn't just filler; it's a funnel that converts high-intent keywords like 'ghee' (93,850 volume) into direct sales.
The Trust Stack
Led by Founder Kuldeep Parewa and a team of 146, Anveshan operates with the lean efficiency of a startup but the revenue of a mid-sized enterprise. Their social presence (Instagram/Twitter) serves as a verification layer for a customer base skeptical of 'packaged natural food.' By focusing on A2 Vedic Bilona Ghee and cold-pressed oils, they target the premium health-conscious demographic willing to pay for transparency.
The tech stack is telling: Svelte, Vite, and PWA capabilities suggest a team obsessed with speed and mobile-first experience. Unlike legacy FMCG giants, Anveshan treats their website as a product, not a brochure. The use of D3.js hints at sophisticated data visualization on the backend, likely used for supply chain tracking or inventory forecasting.
- Supply Chain Innovation: They use technology to bridge the gap between rural farmers and urban consumers, ensuring traceability.
- Content Dominance: They own the 'healthy Indian kitchen' narrative, not just the transaction.
- Product Focus: Avoids the 'everything store' trap by focusing on high-margin, high-nutrition staples like Ghee and Oils.
The Verdict: A Blueprint for Modern Indian CPG
Anveshan isn't just selling ghee; they are selling a verified, tech-backed lifestyle. For investors and founders, the lesson is clear: In a crowded market, authenticity scaled by data is the ultimate moat.
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Meta Tags
Anveshan - A shop for natural and healthy food products
At Anveshan, we make food products that are natural, healthy and chemical free. Anveshan provides the best quality food products through the use of technological solutions. We have cold-pressed/wood pressed oils, A2 vedic bilona ghee and super foods for healthy diet and immunity boosting.
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About anveshan.farm
At Anveshan, we make food products that are natural, healthy and chemical free. Anveshan provides the best quality food products through the use of technological solutions. We have cold-pressed/wood pressed oils, A2 vedic bilona ghee and super foods for healthy diet and immunity boosting.
Company Overview
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Technology Stack
anveshan.farm uses 24 technologies across their website including hCaptcha, HSTS, AWS CloudFront, Cloudflare, DoubleClick Floodlight, Google Ads, and more.
Security
hCaptcha, HSTS, reCAPTCHA
Cloud & Hosting
AWS CloudFront, Cloudflare
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
E-commerce & Payments
OpenCart, Shopify
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
anveshan.farm receives approximately 787.0K monthly visitors and ranks #77,464 globally. The website has a bounce rate of 25% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:49 on the site.
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