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anveshan.farm

24 technologies
VerifiedGrowingVisit787.0K/mo$43M14624 Tech7 Leads
Deep Dive

Anveshan: The $43M Indian Food Tech Play

How a direct-to-consumer brand is scaling ancient Indian ingredients with modern tech and data.

While Silicon Valley chases the next AI unicorn, Anveshan is quietly building a $43.4M empire in India by digitizing the ancient Bilona method of ghee production. This isn't just an e-commerce store; it's a data-driven supply chain disrupting the $20B Indian organic food market.

$43.4M
Annual Revenue
787K
Monthly Visits
52%
Organic Traffic
146
Employees

"Anveshan proves that 'traditional' and 'tech-enabled' aren't mutually exclusive—they are the future of CPG."

The Traffic Engine

With 787,000 monthly visits and a global rank of #77,464, Anveshan dominates the 'A2 Ghee' search landscape. They capture 11,160 monthly searches for their brand name alone—indicating massive brand recall. Their secret? Content-led SEO. The 'Recipes' blog isn't just filler; it's a funnel that converts high-intent keywords like 'ghee' (93,850 volume) into direct sales.

The Trust Stack

Led by Founder Kuldeep Parewa and a team of 146, Anveshan operates with the lean efficiency of a startup but the revenue of a mid-sized enterprise. Their social presence (Instagram/Twitter) serves as a verification layer for a customer base skeptical of 'packaged natural food.' By focusing on A2 Vedic Bilona Ghee and cold-pressed oils, they target the premium health-conscious demographic willing to pay for transparency.

The tech stack is telling: Svelte, Vite, and PWA capabilities suggest a team obsessed with speed and mobile-first experience. Unlike legacy FMCG giants, Anveshan treats their website as a product, not a brochure. The use of D3.js hints at sophisticated data visualization on the backend, likely used for supply chain tracking or inventory forecasting.

  • Supply Chain Innovation: They use technology to bridge the gap between rural farmers and urban consumers, ensuring traceability.
  • Content Dominance: They own the 'healthy Indian kitchen' narrative, not just the transaction.
  • Product Focus: Avoids the 'everything store' trap by focusing on high-margin, high-nutrition staples like Ghee and Oils.
They don't rely on deep discounts or mass-market retail penetration.
They build direct relationships via D2C channels (39% direct traffic).
They avoid synthetic additives, sacrificing shelf life for health claims.
They leverage 'Vedic' and 'Wood-Pressed' as premium differentiators.

The Verdict: A Blueprint for Modern Indian CPG

Anveshan isn't just selling ghee; they are selling a verified, tech-backed lifestyle. For investors and founders, the lesson is clear: In a crowded market, authenticity scaled by data is the ultimate moat.

What tech stack does Anveshan use?

38 detected
E-commerce & Payments2
Web Standards2
Build Tools1
UI Libraries1
JavaScript Libraries2
Frontend Frameworks1
Tracking & Analytics14
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
M
Microsoft Clarity
M
Microsoft Clarity
G
Google Tag Manager
F
Facebook Pixel
G
Google DoubleClick
A
Analytics Service
G
Google Analytics
F
Facebook
T
Tracking Service
A
Amazon CloudFront
B
Bing

How much traffic does Anveshan get?

Traffic & Engagement

787.0K
Monthly Visits
1.8
Pages/Visit
0:49
Avg. Duration
25%
Bounce Rate
Monthly Traffic Trend+30%
607.2K
Oct 2025
Oct
464.0K
Nov 2025
Nov
787.0K
Dec 2025
Dec

Traffic Sources

Search
52%
Direct
39%
Social
5%
Referrals
2%
Email
0%
Paid
2%

Where is Anveshan's audience located?

🌍93.8%
🌍2.4%
🌍0.9%
🌍0.7%
🌍0.7%

What keywords does Anveshan rank for?

5 keywords
1anveshan11.2K vol$0.22
2anveshan ghee1.3K vol$0.20
3anveshan farm820 vol$0.25
4ghee93.8K vol$0.33
5a2 ghee5.2K vol$0.37

How is Anveshan's SEO?

Meta Tags

title55 chars

Anveshan - A shop for natural and healthy food products

description289 chars

At Anveshan, we make food products that are natural, healthy and chemical free. Anveshan provides the best quality food products through the use of technological solutions. We have cold-pressed/wood pressed oils, A2 vedic bilona ghee and super foods for healthy diet and immunity boosting.

languageEN

H1 Tags

h1Welcome To Anveshan!
h1Native Ingredients. No Substitutes.
h1Product in Focus:

Schema Types

OrganizationWebSite

Who works at Anveshan?

Loading leads...

What do customers think of Anveshan?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Anveshan

What is Anveshan's Revenue?
Anveshan generates approximately $43M in annual revenue. With 146 employees, that's $297,000 per employee.
What does Anveshan do?
At Anveshan, we make food products that are natural, healthy and chemical free. Anveshan provides the best quality food products through the use of technological solutions. We have cold-pressed/wood pressed oils, A2 vedic bilona ghee and super foods for healthy diet and immunity boosting.
How fast is Anveshan growing?
Anveshan employee count has changed by 25% year over year.
What technologies does Anveshan use?
Anveshan uses 24 technologies across their website including Security, Cloud & Hosting, Advertising. Key technologies include hCaptcha, HSTS, AWS CloudFront, Cloudflare, DoubleClick Floodlight, Google Ads.
Who are Anveshan's competitors?
Anveshan's main competitors include Yu Foods Co, Anveshan, PRASUMA, Dorje Teas, MasterChow. These companies operate in similar markets and compete for the same customer base.

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What are Anveshan's key pages?

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About anveshan.farm

At Anveshan, we make food products that are natural, healthy and chemical free. Anveshan provides the best quality food products through the use of technological solutions. We have cold-pressed/wood pressed oils, A2 vedic bilona ghee and super foods for healthy diet and immunity boosting.

Company Overview

anveshan.farm
Website
food_and_drink
Industry
#77,464
Global Rank
787.0K
Monthly Visitors
24
Technologies
7+
Employees

anveshan.farm Key Pages

Technology Stack

anveshan.farm uses 24 technologies across their website including hCaptcha, HSTS, AWS CloudFront, Cloudflare, DoubleClick Floodlight, Google Ads, and more.

Security

hCaptcha, HSTS, reCAPTCHA

Cloud & Hosting

AWS CloudFront, Cloudflare

Advertising

DoubleClick Floodlight, Google Ads, Facebook Pixel

E-commerce & Payments

OpenCart, Shopify

Analytics & Marketing

Clarity, Google Tag Manager, Google Analytics

Performance

Lazy Loading, Priority Hints

Traffic & Audience

787.0K
Monthly Visits
25%
Bounce Rate
1.8
Pages/Visit
0:49
Avg. Duration

anveshan.farm receives approximately 787.0K monthly visitors and ranks #77,464 globally. The website has a bounce rate of 25% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:49 on the site.

The majority of anveshan.farm's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is anveshan.farm?
At Anveshan, we make food products that are natural, healthy and chemical free. Anveshan provides the best quality food products through the use of technological solutions. We have cold-pressed/wood pressed oils, A2 vedic bilona ghee and super foods for healthy diet and immunity boosting.
What technologies does anveshan.farm use?
anveshan.farm uses 24 technologies including hCaptcha, HSTS, reCAPTCHA, AWS CloudFront, Cloudflare, and 18 more. View the full tech stack analysis above.
How do I contact anveshan.farm?
You can contact anveshan.farm via email at [email protected] or through their contact page.
What are anveshan.farm's social media accounts?
anveshan.farm is active on twitter, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is anveshan.farm?
anveshan.farm receives approximately 787.0K monthly visitors and ranks #77,464 globally. Traffic is growing by 69.6% month-over-month.

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