prasuma.com
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Prasuma: The Frozen Food Giant You Haven't Heard Of
How a $29M revenue machine dominates India's freezer aisles with momos and meats.
While Silicon Valley obsesses over SaaS margins, Prasuma is quietly building a massive revenue engine in the physical world. With 109 employees and $29.4M in revenue, they aren't just selling frozen food; they are engineering a supply chain monopoly for the Indian kitchen.
"They aren't selling food; they are selling time. In the Indian market, convenience is the ultimate luxury product."
The Product-Market Fit
Prasuma has identified a massive whitespace: the intersection of Indian street food cravings and modern convenience. By freezing momos and baos, they extend the shelf life of high-demand items, allowing urban professionals to replicate restaurant experiences at home. The data proves it—searches for 'prasuma momos' (700 monthly volume) and 'prasuma momo' (380 monthly volume) show strong brand recall and intent.
Traffic & SEO Dominance
Despite a global rank of ~1.7M, their traffic quality is high. 56% of traffic is organic, signaling a brand that is being sought out, not just clicked on. Their keyword strategy is ruthlessly focused: 6 of their top 7 keywords are branded variations of 'prasuma momos.' This indicates they have successfully captured the market's mindshare. When a user thinks frozen momo, they think Prasuma.
The operational complexity here is often underestimated. With a tech stack utilizing jQuery, Bootstrap, and Tailwind CSS, the frontend is functional but secondary to the backend logistics. Managing cold-chain supply for 109 employees to generate nearly $30M in revenue requires operational rigor that software startups rarely face.
- Brand Monopoly: Owns the search term 'Momos' in India (via branded keywords).
- Vertical Integration: From manufacturing to distribution (referenced by 'prasuma international distributers').
- Diversified Portfolio: Not just momos; they push Deli Meats and Baos, expanding the 'frozen convenience' category.
The Bottom Line
Prasuma is a logistics play disguised as a food brand. While they lack the glamour of a unicorn, their $29M revenue and 100+ person team represent a sustainable, high-growth business model in India's booming FMCG sector.
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Open Graph Image
https://i0.wp.com/www.prasuma.com/wp-content/uploads/2022/04/new-logo-02.jpg?fit=330%2C265&ssl=1
Meta Tags
India's No 1 Frozen Momo & Bao | Prasuma | Order Now
Discover a delectable world of frozen momos, Prasuma baos, & Prasuma Deli Meats atPrasuma. Order frozen momos online now & savor the irresistible flavors!
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About prasuma.com
Discover a delectable world of frozen momos, Prasuma baos, & Prasuma Deli Meats atPrasuma. Order frozen momos online now & savor the irresistible flavors!
Company Overview
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Technology Stack
prasuma.com uses 28 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, HSTS, and more.
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Security
HSTS
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PHP
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WordPress
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cdnjs
Traffic & Audience
prasuma.com receives approximately 14.2K monthly visitors and ranks #1,694,546 globally. The website has a bounce rate of 36% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:19 on the site.
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