While most B2B software focuses on desk workers, Anvl is betting $3M that the real value lies with frontline workers. Their connected worker platform isn't just digitizing paper forms—it's discovering problems before they become catastrophes.

"With only $100K in revenue and 9 employees, Anvl is playing the long game—funding quality over growth."

The traffic data tells a revealing story: 48% direct traffic means their audience knows exactly where to find them. This isn't accidental discovery—it's intentional procurement. When safety managers and quality directors type 'anvl' (680 monthly searches) directly into their browser, they're not browsing; they're buying. The 30% organic search traffic, while modest, suggests they're capturing specific intent around quality and safety solutions.

• AI-driven problem detection that surfaces issues before they escalate
• Frontline worker engagement that doesn't require IT intervention
• Quality metrics that replace lagging indicators with leading signals
• A platform built by engineers who understand factory floors