While Silicon Valley chases the next AI unicorn, Any.do has quietly amassed 40 million users and $106M in revenue by mastering the unglamorous basics of task management. It’s not flashy, but it’s the backbone of productivity for millions who just need to get things done.

"Any.do isn't trying to reinvent productivity; it's trying to perfect the habit. In a market obsessed with features, they bet on simplicity—and won."

The tech stack tells the story of a mature, stable platform. jQuery and Bootstrap are workhorses, not trendsetters. While competitors like Notion or Obsidian ride the wave of modern frameworks, Any.do’s stack suggests a focus on reliability and broad compatibility over cutting-edge aesthetics. It’s built for the masses, not the tech elite.

• The 'Direct Traffic' Dominance: 67% direct traffic is an exceptionally high loyalty metric, indicating a sticky daily habit.
• Revenue Per User Math: With $106.9M revenue and 40M users, the ARPU is roughly $2.67—low for a productivity app, suggesting a heavy reliance on a freemium model with moderate conversion.
• The AI Gap: The current tech stack lacks obvious AI integration features (like smart scheduling or automated summaries), a glaring omission as competitors like Todoist and Microsoft To Do pivot hard to AI.