aoz.ch
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AOZ: The Swiss Integration Powerhouse
How 769 employees and $107M revenue are reshaping migration services
In a world obsessed with SaaS multiples and AI hype, AOZ operates a different kind of scale: 769 employees generating $107.7M annually by walking alongside refugees and migrants. This isn't a startup—it's a human-scale infrastructure project.
"They're not building an app to solve migration—they're building the human infrastructure that actually does."
The Human Stack
AOZ's tech stack is telling: Vue.js and Nuxt.js for their web presence, but Matomo for analytics. They use Tailwind CSS and Bootstrap for speed, not flash. This is a digital-first organization that understands its website is a tool, not a product. Their 23K monthly visitors aren't here for entertainment—they're searching for jobs, services, or information about integration programs.
The Traffic Paradox
Here's what's fascinating: 96.3% of their traffic comes from 'undefined' countries. This likely means Switzerland itself, but the data obscures it. Their top keywords reveal their true north: 'offene stelle sozialpädagogin' (open position social pedagogue) and 'asylorganisation zürich' (asylum organization Zurich). They're not competing for generic traffic—they're capturing high-intent, local searches where they have near-monopoly positioning.
The LinkedIn and Instagram presence shows a dual strategy: professional credibility for partners and employers, plus community building for those they serve. With 769 employees, they're operating at a scale where every digital touchpoint matters. The fact they have a dedicated 'careers' page isn't an afterthought—it's a strategic asset in a tight labor market.
- Revenue-per-employee: ~$140K—remarkably efficient for a service organization
- Digital traffic quality over quantity: 23K visits with 55% organic intent
- Local monopoly positioning: Owning 'asylorganisation zürich' search terms
- Dual-channel strategy: LinkedIn for partnerships, Instagram for community
The Anti-Startup Playbook
AOZ proves that boring, local, human-centric businesses can scale to $100M+ without losing their soul. In an era of global SaaS, their focused Swiss integration model is a masterclass in sustainable impact.
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Willkommen bei der AOZ | AOZ
Als Fachorganisation für Migration, Integration und Bildung begleiten wir Geflüchtete und Menschen mit Migrationshintergrund und eröffnen ihnen Wege in die Zukunft.
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About aoz.ch
Als Fachorganisation für Migration, Integration und Bildung begleiten wir Geflüchtete und Menschen mit Migrationshintergrund und eröffnen ihnen Wege in die Zukunft.
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Technology Stack
aoz.ch uses 10 technologies across their website including Matomo, Lazy Loading, Priority Hints, DaisyUI, Ant Design, and more.
Analytics & Marketing
Matomo
Performance
Lazy Loading, Priority Hints
UI Libraries
DaisyUI, Ant Design
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
Swiper
Frontend Frameworks
Nuxt.js, Vue.js
Traffic & Audience
aoz.ch receives approximately 23.5K monthly visitors and ranks #1,061,232 globally. The website has a bounce rate of 46% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:59 on the site.
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