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Aplikuj.pl: Poland's Quiet Job Board Giant
38 employees, 540K monthly visits, and a playbook for dominating a local market.
In the shadow of global giants like LinkedIn and Indeed, a Polish powerhouse is quietly capturing 90% of its domestic traffic. Aplikuj.pl isn't trying to be everything to everyone; it's executing a hyper-focused regional strategy that larger platforms often ignore.
"Scale doesn't always mean global. Sometimes, it means being the undisputed king of a specific domain."
The Local Moat
Aplikuj.pl's dominance is defined by its geographic focus. With 90.6% of traffic coming from a single undefined market (likely Poland), they have built a fortress that international competitors struggle to penetrate. While Jooble and Pracuj.pl battle for broad reach, Aplikuj.pl captures the nuanced, local search intent that drives conversion.
The SEO Engine
Their organic strategy reveals a clever content play. They rank for high-volume terms like '10000 brutto ile to netto' (4,720 monthly searches)—a calculator query that attracts job seekers early in their journey. By solving immediate financial questions, they capture traffic that funnels directly into job applications, creating a seamless user acquisition loop.
The company's tech stack, featuring Vite, Tailwind CSS, and PWA capabilities, suggests a modern, agile development approach. With only 38 employees generating $3M in revenue, their operational efficiency is striking—approximately $79K revenue per employee. This lean model allows them to move faster than bloated incumbents.
- Traffic concentration: 90%+ from primary market creates a defensible position
- Revenue efficiency: $3M from 38 employees indicates high productivity
- Content strategy: Targets utility keywords (salary calculators) to drive job applications
- Tech modernity: Vite and Tailwind suggest a refreshed, performant platform
The Quiet Giant Strategy
Aplikuj.pl proves that in a connected world, deep local penetration beats shallow global presence. For investors and founders, their model offers a blueprint: pick a market, solve specific local problems, and execute with ruthless efficiency.
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Oferty pracy - Aplikuj.pl
Aplikuj.pl - aktualne i sprawdzone oferty pracy. Publikujemy ponad 26 000 ofert pracy od 17 000 pracodawców. Znajdź wymarzoną ofertę pracy i aplikuj!
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About aplikuj.pl
Aplikuj.pl - aktualne i sprawdzone oferty pracy. Publikujemy ponad 26 000 ofert pracy od 17 000 pracodawców. Znajdź wymarzoną ofertę pracy i aplikuj!
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Technology Stack
aplikuj.pl uses 19 technologies across their website including Font Awesome, Cookiebot, Microsoft Ads, LinkedIn Insight Tag, and more.
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Font Awesome
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Cookiebot
Advertising
Microsoft Ads, LinkedIn Insight Tag, Facebook Pixel
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Clarity, Google Tag Manager, Google Analytics
Performance
Lazy Loading
Traffic & Audience
aplikuj.pl receives approximately 541.7K monthly visitors and ranks #87,362 globally. The website has a bounce rate of 51% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 2:13 on the site.
The majority of aplikuj.pl's traffic comes from undefined, undefined, .
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