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Apptio: The $3.4M Revenue Engine That Runs Cloud Economics
A lean 32-person team powering enterprise FinOps at scale, with 200K monthly visitors seeking cloud cost clarity
In a world drowning in cloud bills, Apptio has built a $3.4M revenue machine on just 32 employees, attracting 200K monthly visitors hungry for cost visibility. This isn't just another SaaS platform—it's the financial operating system for the Fortune 500.
"They don't just track cloud costs—they orchestrate the entire financial governance of digital transformation for enterprises."
The FinOps Evangelists
Apptio's audience isn't browsing—they're solving existential cloud cost crises. With 'finops certified practitioner' generating 2,500 monthly searches, they've positioned themselves as the de facto authority. The 53% direct traffic proves enterprises aren't discovering them—they're returning as mission-critical tools.
The Kubernetes Pivot
The data reveals a strategic masterstroke: 'kubecost' drives 1,970 monthly searches to their domain. They've successfully captured the Kubernetes cost management wave, likely through acquisition or deep integration. This isn't accidental SEO—it's a deliberate land grab in the fastest-growing segment of cloud infrastructure.
The tech stack tells the story of a modern, scalable platform: jQuery and core-js for reliability, Tailwind CSS and Bootstrap for rapid UI development, Ant Design for enterprise-grade components, and Priority Hints for performance optimization. They're not over-engineering—they're executing with surgical precision.
- 34% organic search traffic shows strong SEO moat in a crowded space
- 73,410 backlinks from enterprise-grade domains validate authority
- Global rank #162,874 positions them as a serious player, not a startup
- The 'apptio careers' keyword (210 monthly searches) signals growing employer brand recognition
The Lean Enterprise Playbook
Apptio proves that in B2B SaaS, focused execution beats broad ambition. With 32 people and $3.4M in revenue, they're building the financial backbone of cloud computing—one enterprise contract at a time.
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About apptio.com
Company Overview
Technology Stack
apptio.com uses 23 technologies across their website including Wistia, Font Awesome, HSTS, and more.
Video
Wistia
Fonts
Font Awesome
Security
HSTS
Programming Languages
PHP
CMS
Contentful, WordPress
Privacy & Consent
OneTrust
Traffic & Audience
apptio.com receives approximately 202.7K monthly visitors and ranks #162,874 globally. The website has a bounce rate of 44% with visitors viewing an average of 5.4 pages per visit. Users spend an average of 3:46 on the site.
The majority of apptio.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about apptio.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit apptio.com directly at https://apptio.com.