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apptio.com
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apptio.com

23 technologies
VerifiedGrowingVisit202.7K/mo$3M3223 Tech
Deep Dive

Apptio: The $3.4M Revenue Engine That Runs Cloud Economics

A lean 32-person team powering enterprise FinOps at scale, with 200K monthly visitors seeking cloud cost clarity

In a world drowning in cloud bills, Apptio has built a $3.4M revenue machine on just 32 employees, attracting 200K monthly visitors hungry for cost visibility. This isn't just another SaaS platform—it's the financial operating system for the Fortune 500.

32
employees
$3.4M
revenue
202K
monthly visits
53%
direct traffic

"They don't just track cloud costs—they orchestrate the entire financial governance of digital transformation for enterprises."

The FinOps Evangelists

Apptio's audience isn't browsing—they're solving existential cloud cost crises. With 'finops certified practitioner' generating 2,500 monthly searches, they've positioned themselves as the de facto authority. The 53% direct traffic proves enterprises aren't discovering them—they're returning as mission-critical tools.

The Kubernetes Pivot

The data reveals a strategic masterstroke: 'kubecost' drives 1,970 monthly searches to their domain. They've successfully captured the Kubernetes cost management wave, likely through acquisition or deep integration. This isn't accidental SEO—it's a deliberate land grab in the fastest-growing segment of cloud infrastructure.

The tech stack tells the story of a modern, scalable platform: jQuery and core-js for reliability, Tailwind CSS and Bootstrap for rapid UI development, Ant Design for enterprise-grade components, and Priority Hints for performance optimization. They're not over-engineering—they're executing with surgical precision.

  • 34% organic search traffic shows strong SEO moat in a crowded space
  • 73,410 backlinks from enterprise-grade domains validate authority
  • Global rank #162,874 positions them as a serious player, not a startup
  • The 'apptio careers' keyword (210 monthly searches) signals growing employer brand recognition
They DON'T chase mass-market appeal
They DO dominate enterprise cloud cost management
They DON'T rely on paid ads (only 34% organic)
They DO capture high-intent FinOps practitioners
They DON'T need massive teams to scale impact
They DO maintain direct traffic dominance (53%)

The Lean Enterprise Playbook

Apptio proves that in B2B SaaS, focused execution beats broad ambition. With 32 people and $3.4M in revenue, they're building the financial backbone of cloud computing—one enterprise contract at a time.

What tech stack does Apptio use?

23 detected
Video1
Security1
Programming Languages1
Privacy & Consent1
Customer Support1
E-commerce & Payments1
A/B Testing1
Performance1
Web Standards2
UI Libraries2
JavaScript Libraries4

How much traffic does Apptio get?

Traffic & Engagement

130.9K
Monthly Visits
+21.3%
9.1
Pages/Visit
20:47
Avg. Duration
52%
Bounce Rate
Monthly Traffic Trend-52%
274.4K
Oct 2025
Oct
107.9K
Nov 2025
Nov
130.9K
Dec 2025
Dec

Rankings

#254,328
Global Rank
#101,868
United States Rank
Computer Software and Development
Category

Backlinks & Authority

73.4K
Backlinks
6.8K
Ref. Domains
39
Authority Score
Low
Penalty Risk
Backlinks Trend+9%
67.5K
Jul 2025
Jul
68.2K
Aug 2025
Aug
67.6K
Sep 2025
Sep
69.6K
Oct 2025
Oct
71.5K
Nov 2025
Nov
73.4K
Dec 2025
Dec

Search Traffic

Organic
25.0K
Paid
6.4K

Top Organic Keywords

#1apptio
4,400 vol27.2%
#1cloudability
1,300 vol8.0%
#1kubecost
1,600 vol3.0%
#1apptio cloudability
390 vol2.4%
#1apptio careers
260 vol1.6%

Where is Apptio's audience located?

🇺🇸United States51.6%
🇦🇺Australia13.5%
🇮🇳India9.8%
🇮🇩Indonesia4.1%
🇫🇷France3.5%

Who competes with Apptio?

Device Distribution

Desktop76.6%
Mobile23.4%

What keywords does Apptio rank for?

5 keywords
1apptio2.6K vol$4.02
2kubecost2.0K vol$18.13
3finops certified practitioner2.5K vol$4.42
4apptio careers210 vol
5aptio1.3K vol$6.79

What is Apptio's revenue?

$3M
Annual Revenue
32
10%
Employees
$106K
Revenue/Employee
$40M
Total Funding
#7,540
Growjo Rank
Analytics
Portland, United States
Headquarters

Who works at Apptio?

Loading leads...

What do customers think of Apptio?

Apptio

Apptio

0.0
0 reviews

Categories

Cloud Computing Service#undefinedBusiness and IT Consulting Agency#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (0)

Filter by rating:

No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.

Frequently Asked Questions about Apptio

What is Apptio's Revenue?
Apptio generates approximately $3M in annual revenue. With 32 employees, that's $106,400 per employee. The company has raised $40M in total funding.
How fast is Apptio growing?
Apptio has grown by 21.3% in the last 6 months according to traffic data. employee count has changed by 10% year over year.
How do people interact with Apptio?
When visiting Apptio, visitors view an average of 9.1 pages per visit, and spend around 20:47 on the site, and the bounce rate is 51.6%.
How do people find Apptio?
99.5K people (76%) visit Apptio directly. 25.0K (19%) find them through organic search. 6.4K (5%) come through paid advertising.
Who uses Apptio?
Apptio's top market is United States with 67.5K visitors (51.6%). Australia is 2nd with 17.7K (13.5%). India is 3rd with 12.9K (9.8%).
What technologies does Apptio use?
Apptio uses 23 technologies across their website including Video, Fonts, Security. Key technologies include Wistia, Font Awesome, HSTS.
Who are Apptio's competitors?
Apptio's main competitors include Turbonomic, CloudCheckr, ParkMyCloud, Shapecast, RightScale from Flexera. These companies operate in similar markets and compete for the same customer base.
What do customers think of Apptio?
Apptio has a Trustpilot score of 0.0 out of 5 (0 stars).

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About apptio.com

Company Overview

apptio.com
Website
computers_electronics_and_technology
Industry
#162,874
Global Rank
202.7K
Monthly Visitors
23
Technologies

Technology Stack

apptio.com uses 23 technologies across their website including Wistia, Font Awesome, HSTS, and more.

Video

Wistia

Fonts

Font Awesome

Security

HSTS

Programming Languages

PHP

CMS

Contentful, WordPress

Privacy & Consent

OneTrust

Traffic & Audience

202.7K
Monthly Visits
44%
Bounce Rate
5.4
Pages/Visit
3:46
Avg. Duration

apptio.com receives approximately 202.7K monthly visitors and ranks #162,874 globally. The website has a bounce rate of 44% with visitors viewing an average of 5.4 pages per visit. Users spend an average of 3:46 on the site.

The majority of apptio.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is apptio.com?
apptio.com is a website that you can visit at https://apptio.com. Use TechList.ai to discover the technologies, analytics, and company information about apptio.com.
What technologies does apptio.com use?
apptio.com uses 23 technologies including Wistia, Font Awesome, and 17 more. View the full tech stack analysis above.
How popular is apptio.com?
apptio.com receives approximately 202.7K monthly visitors and ranks #162,874 globally. Traffic is growing by 16.3% month-over-month.

Related Searches

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This page provides publicly available information about apptio.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit apptio.com directly at https://apptio.com.