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Apriil: The Norwegian Communications Powerhouse
How a 69-person agency built a $14.5M revenue machine across three cities
In the saturated Norwegian PR landscape, Apriil isn't just another agency—it's a 69-person revenue-generating machine that has cracked the code on multi-city operations. With $14.5M in annual revenue, they're proving that regional dominance is more valuable than national noise.
"Apriil's 33% direct traffic rate reveals a brand that clients seek out, not stumble upon."
The Team Dynamic
With 69 employees generating $14.5M, Apriil averages $210K revenue per employee—exceptional for a communications firm. Their team structure spans creative directors like Olav Iversen and Bruno Blanchard, PR partners like Trond Skjelbred, and digital strategists like Marie Tveit. This isn't a bloated agency; it's a lean operation where every person drives measurable value.
Digital Footprint & SEO Strategy
Apriil's organic search traffic sits at 49%, but their keyword strategy reveals a hyper-local focus. 'Apriil reklame Bergen' (150 monthly searches) and 'Apriil Procontra' (120 monthly searches) dominate their search profile. They're not competing for generic terms—they're owning branded searches in specific markets. The 33% direct traffic indicates strong brand recall; clients type 'apriil.no' directly rather than searching 'PR agency Norway.'
Their tech stack tells a story of modern execution: Tailwind CSS and Vue.js for frontend performance, Alpine.js for interactivity, and robust tracking via Google Analytics, Tag Manager, and Facebook Pixel. They've even adopted PWA technology—unusual for an agency site—showing they practice what they preach about digital innovation. The Vimeo integration suggests video content is central to their client storytelling.
- Hyper-local SEO dominance: Owns 'reklame Bergen' and 'PR Bergen' searches
- Multi-city efficiency: Bergen, Stavanger, and Oslo operations without bloat
- Direct traffic strength: 33% direct visits indicate powerful brand equity
- Tech-forward stack: Vue.js + PWA shows commitment to digital excellence
- Revenue concentration: $210K per employee suggests premium client work
Apriil is Norway's best-kept secret in communications
They're not chasing global scale—they're building unshakeable regional dominance with sustainable economics and a brand that clients actively seek out.
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Apriil
Vi er Apriil! Et at Norges største kommunikasjonshus med 100 ansatte i Bergen, Stavanger og Oslo.
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About apriil.no
Vi er Apriil! Et at Norges største kommunikasjonshus med 100 ansatte i Bergen, Stavanger og Oslo.
Company Overview
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Technology Stack
apriil.no uses 10 technologies across their website including Vimeo, Facebook Pixel, Google Tag Manager, Google Analytics, and more.
Video
Vimeo
Advertising
Facebook Pixel
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
Web Standards
PWA
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
apriil.no receives approximately 8.8K monthly visitors and ranks #2,537,857 globally. The website has a bounce rate of 39% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 1:14 on the site.
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