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armory.io
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armory.io

29 technologies
VerifiedGrowingVisit1.6K/mo$17M11829 Tech
Deep Dive

Armory: The Spinnaker Power-Up

A $16.5M revenue startup betting big on AI and GitOps for enterprise deployments

In the high-stakes world of continuous deployment, Armory isn't just another SaaS tool—it's the enterprise-grade evolution of Netflix's Spinnaker. With only 118 employees but a formidable $82M in funding, this boutique operation is challenging the heavyweights by making complex deployments script-free and AI-driven.

$16.5M
Annual Revenue
$82M
Total Funding
118
Employees
48%
Organic Traffic

"They're not selling tools—they're selling deployment peace of mind to enterprises terrified of breaking production."

The Spinnaker Connection

Armory's DNA is deeply intertwined with Spinnaker, the open-source deployment platform born at Netflix. Their top search keywords reveal this: 'spinnaker terraform', 'spinnaker microservices', and 'spinnaker x509' all drive significant traffic. Rather than competing with Spinnaker, Armory doubles down on it—providing the enterprise support, security hardening, and AI enhancements that open-source purists can't match. It's a classic open-core strategy, but with a DevOps twist.

The Traffic Paradox

Here's the counterintuitive story: Armory's monthly visits sit at a modest 1,596, with a global rank of #7,808,471. For a Series B-funded company, these numbers seem alarmingly low. But this reveals their true market: they're not playing the volume game. Their 48% organic traffic suggests a highly targeted, intent-driven audience—engineers and DevOps leaders searching for specific Spinnaker solutions. The 33% direct traffic indicates strong brand recall among their enterprise niche. They don't need millions of visitors; they need the right 1,596.

The tech stack tells a story of modern web development: jQuery alongside Vite, Tailwind CSS, and Ant Design. This isn't a legacy monolith—it's a modern React-based platform that loads fast and looks professional. The presence of Lottie animations and Lazy Loading shows they care about user experience, even for a B2B tool. However, the lack of Trustpilot reviews is telling: this isn't a product for the masses, but for closed enterprise deals.

  • AI-powered deployment automation that reduces human error in production releases
  • GitOps-native workflow that treats infrastructure as code, not as manual processes
  • Script-free releases that abstract away the complexity of Spinnaker's pipeline
  • Enterprise-grade security with x509 certificate management baked in
  • Policy engine that enforces compliance across multi-cloud deployments
Doesn't compete on traffic volume or public reviews
Deeply focused on Spinnaker ecosystem and enterprise security
Not trying to be an all-in-one CI/CD platform
AI and GitOps-first approach that modernizes legacy deployment processes
Avoids the 'move fast and break things' startup mentality
Boutique team that punches above its weight with $16.5M revenue from just 118 people

The Enterprise DevOps Sweet Spot

Armory isn't chasing the next unicorn valuation—they're quietly owning the Spinnaker deployment market for enterprises too big to break and too complex to automate manually. In a world of noisy SaaS tools, they're betting that specialized, secure deployment automation will win.

What tech stack does Armory use?

53 detected
Authentication1
Error Tracking1
Marketing Automation1
Customer Support1
Performance1
Web Standards1
Build Tools2
UI Libraries2
JavaScript Libraries2
Tracking & Analytics24
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
M
Mixpanel
T
Twitter Pixel
G
Google APIs
J
jsDelivr
C
Cloudflare
A
Amazon CloudFront
G
Google Tag Manager
G
Google Static
L
LinkedIn Insight Tag
T
Twitter Ads
T
Tracking Service
G
Google Analytics
G
Google DoubleClick
T
Twitter/X
L
LinkedIn
F
Facebook Pixel
C
Cloudflare Insights
F
Facebook
S
Sentry

How much traffic does Armory get?

Traffic & Engagement

1.6K
Monthly Visits
3.2
Pages/Visit
1:45
Avg. Duration
35%
Bounce Rate
Monthly Traffic Trend-4%
1.7K
Oct 2025
Oct
737
Nov 2025
Nov
1.6K
Dec 2025
Dec

Traffic Sources

Search
48%
Direct
33%
Social
3%
Referrals
14%
Email
1%
Paid
1%

Where is Armory's audience located?

🌍100.0%

What keywords does Armory rank for?

5 keywords
1spinnaker terraform90 vol
2spinnaker microservies90 vol
3spinnaker x50990 vol
4policy engine520 vol
5prometheus agent port300 vol

How is Armory's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.prod.website-files.com/6222ca42ea87e1bd1aa1d10c/650bbe8090bacc4fb8c73309_CD%20-Social%20Card.webp

Meta Tags

title26 chars

AI for Continuous Delivery

description143 chars

Accelerate deployments with AI, GitOps, and script-free releases with Harness Continuous Delivery. Achieve efficient, secure software delivery.

languageEN

H1 Tags

h1Complex Deployments. Simplified with AI.

Schema Types

SoftwareApplicationUnknownFAQPage

What is Armory's revenue?

$17M
Annual Revenue
118
-16%
Employees
$140K
Revenue/Employee
$82M
Total Funding
#3,068
Growjo Rank
DevOps
San Mateo, United States
Headquarters

Who works at Armory?

Loading leads...

What do customers think of Armory?

Armory.io

Armory.io

0.0
0 reviews
✓ Claimed

Categories

Software Company#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
8/15/2023

Contact Information

Address:
548 Market St.
San Francisco, US

Reviews (0)

Filter by rating:

No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.

Frequently Asked Questions about Armory

What is Armory's Revenue?
Armory generates approximately $17M in annual revenue. With 118 employees, that's $140,000 per employee. The company has raised $82M in total funding.
What does Armory do?
Accelerate deployments with AI, GitOps, and script-free releases with Harness Continuous Delivery. Achieve efficient, secure software delivery.
How fast is Armory growing?
Armory employee count has changed by -16% year over year.
What technologies does Armory use?
Armory uses 29 technologies across their website including Video, Fonts, Authentication. Key technologies include YouTube Embed, Google Fonts, Okta.
Who are Armory's competitors?
Armory's main competitors include Payoneer, Higher Pixels, Quicken, TopNotepad, CaseWare International. These companies operate in similar markets and compete for the same customer base.
What do customers think of Armory?
Armory has a Trustpilot score of 0.0 out of 5 (0 stars).

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About armory.io

Accelerate deployments with AI, GitOps, and script-free releases with Harness Continuous Delivery. Achieve efficient, secure software delivery.

Company Overview

armory.io
Website
computers_electronics_and_technology
Industry
#7,808,471
Global Rank
1.6K
Monthly Visitors
29
Technologies

Contact armory.io

Technology Stack

armory.io uses 29 technologies across their website including YouTube Embed, Google Fonts, Okta, and more.

Video

YouTube Embed

Fonts

Google Fonts

Authentication

Okta

Error Tracking

Sentry

CMS

Webflow

CDN

cdnjs, jsDelivr

Traffic & Audience

1.6K
Monthly Visits
35%
Bounce Rate
3.2
Pages/Visit
1:45
Avg. Duration

armory.io receives approximately 1.6K monthly visitors and ranks #7,808,471 globally. The website has a bounce rate of 35% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 1:45 on the site.

The majority of armory.io's traffic comes from .

Frequently Asked Questions

What is armory.io?
Accelerate deployments with AI, GitOps, and script-free releases with Harness Continuous Delivery. Achieve efficient, secure software delivery.
How much does armory.io cost?
You can view armory.io's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does armory.io use?
armory.io uses 29 technologies including YouTube Embed, Google Fonts, and 23 more. View the full tech stack analysis above.
How do I contact armory.io?
You can contact armory.io through their contact page.
What are armory.io's social media accounts?
armory.io is active on github, twitter, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is armory.io hiring?
Check armory.io's careers page for current job openings and opportunities.
How popular is armory.io?
armory.io receives approximately 1.6K monthly visitors and ranks #7,808,471 globally. Traffic is growing by 116.6% month-over-month.

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This page provides publicly available information about armory.io. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit armory.io directly at https://armory.io.