Artazn isn't a startup; it's a legacy player in the zinc industry with a surprisingly modern digital façade. With 125 employees and $30.6M in revenue, they operate in the shadows of heavy industry, yet their online presence hints at ambitions beyond the mineshaft.

"High direct traffic in a niche B2B industry isn't accidental—it signals a captive audience or a legacy client base that doesn't rely on Google to find you."

The keyword strategy is hyper-specific. 'Zinc roof strips' and 'zinc strips' dominate their organic search profile. This isn't a company selling raw ore to commodities traders; they're targeting end-users and specifiers. The 720 monthly searches for 'artazn' itself are telling—a loyal or captive audience typing the brand directly into browsers.

• Niche dominance: They rank for specific industrial zinc products, not broad mining terms.
• Low volume, high intent: Traffic is small but likely converts at a high rate due to specificity.
• Digital disconnect: A $30M revenue company with sub-3K monthly visits suggests a business that closes deals offline or through private networks.