While most DTC fashion brands shout for attention, Arula operates with quiet confidence—generating $25.7M in revenue with just 113 employees. This isn't a viral startup; it's a meticulously engineered lifestyle brand that has cracked the code on feminine, uplifting fashion without the venture capital circus.

"Arula proves you don't need viral fame or VC funding to build a $25M lifestyle brand—you need a clear identity and loyal customers who type your name directly into their browser."

The brand's tech stack reveals a pragmatic, performance-focused approach. Built on jQuery and Bootstrap with Tailwind CSS, it's not chasing the latest framework trends. Instead, it prioritizes speed and reliability—critical for a fashion e-commerce site where load time directly impacts conversion. The presence of AOS (Animate On Scroll) and Slick suggests they're balancing modern UX with proven performance.

• 113 employees generating $25.7M = $227K revenue per employee (exceptional efficiency)
• 94.3% of traffic from undefined country (likely US-focused with minimal international expansion)
• TikTok and Instagram presence with hashtag-driven discovery strategy
• No VC funding—bootstrapped or privately held profitability model