asrmllc.com
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The Invisible Engine of Insurance
A 20-year TPA veteran quietly powering the industry's back office
While most insurtechs chase the flashy front-end, ASR LLC has spent two decades building the unglamorous, essential plumbing that keeps the insurance ecosystem running. This isn't a startup; it's a battle-tested operational backbone.
"They don't sell insurance software; they *are* the insurance software—custom-built, responsive, and invisible to the end customer."
The TPA Advantage
With 52 employees generating $10.3M in revenue, ASR operates at a $200k+ revenue per employee ratio—healthy for a services-heavy model. Their core offering—claims, premium accounting, EDI, and fulfillment—is the unsexy infrastructure that large insurers often outsource to survive. They've been doing this since 2003, long before 'insurtech' was a buzzword.
The Traffic Paradox
Their traffic tells a story of deep, operational integration. With only 1,250 monthly visits, this isn't a consumer-facing brand. But look closer: 56% organic, 25% direct. The top keywords aren't product names—they're '505 south lenola road moorestown nj 08057' (290 volume) and 'reliance standard phone' (190 volume). This is the digital footprint of a company that clients *must* find to process claims, not to browse features.
The tech stack—React, DaisyUI, Google Analytics—suggests a modern web presence, but the core business remains rooted in deep industry knowledge. The leadership team, led by President Ward Holck, has steady tenure. This isn't a revolving door of talent; it's a stable operational unit.
- Niche dominance in Third-Party Administration (TPA) services
- 20-year track record of operational reliability
- Custom EDI and fulfillment that larger insurers avoid
- Stable leadership and low employee turnover
The Boring Infrastructure Plays Win
In a world obsessed with disruption, ASR LLC proves that reliability, depth, and operational excellence create enduring value.
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Meta Tags
Third‑Party Benefit Administrator | Customized Claims & Premium Solutions – ASRM
Custom TPA services including claims, premium accounting, EDI, and fulfillment. Flexible, responsive, and experienced since 2003.
ASRM
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About asrmllc.com
Custom TPA services including claims, premium accounting, EDI, and fulfillment. Flexible, responsive, and experienced since 2003.
Company Overview
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Technology Stack
asrmllc.com uses 7 technologies across their website including HSTS, Google Analytics, Twitter Cards, RSS, and more.
Security
HSTS
Analytics & Marketing
Google Analytics
Web Standards
Twitter Cards, RSS, PWA
UI Libraries
DaisyUI
Frontend Frameworks
React
Traffic & Audience
asrmllc.com receives approximately 1.3K monthly visitors and ranks #11,320,684 globally. The website has a bounce rate of 47% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:41 on the site.
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