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ASTRNT: The AI Hiring Engine You Haven't Heard Of
Decoding the 37-person team generating $3.6M by fixing broken interviews
While the world obsesses over generative AI chatbots, ASTRNT is quietly industrializing the interview process for hiring teams and universities. They aren't selling a feature; they are selling a decision engine.
"With a lean team of 37 generating $3.6M, ASTRNT proves that vertical focus beats horizontal scaling every time."
The Anti-Resume Movement
ASTRNT is betting the farm that video and skill validation will replace the PDF resume. Their data suggests they are right. By focusing on 'Skill Validation' alongside video interviews, they move the needle from 'who looks good on paper' to 'who can actually do the work.' This is a direct assault on legacy ATS players who still rely on keyword matching.
The Efficiency Paradox
Here is the paradox: despite having a tech stack that includes PostHog for deep analytics and Tailwind for speed, their traffic profile is dominated by high-intent, low-volume keywords. They aren't playing the SEO volume game. They are playing the conversion game. 51% organic traffic on a 7k visit site suggests a highly targeted inbound strategy, likely driven by their 'Weekly Demo Show.'
The team structure reveals their strategy. With leadership like Sheeren Yolanda (Head Talent Assessment) and Devi Miraj (Product Manager), they are prioritizing the intersection of psychology and product. They aren't just building a webcam tool; they are building an assessment framework.
- Vertical SaaS Play: Targeting both HR and Universities creates a network effect between education and employment.
- Data-First Culture: Usage of PostHog and Google Tag Manager indicates a rigorous approach to user behavior analytics.
- Global Ambition: The presence of Cloudflare and broad social profiles suggests intent beyond the Indonesian market, despite current traffic concentration.
The Verdict: A Quiet Giant?
ASTRNT is operating with the efficiency of a bootstrapped unicorn. Watch this space.
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ASTRNT – Transforming Hiring and Admissions
Make faster, better talent decisions with ASTRNT's AI Video Interview & Skill Validation. Used by hiring teams, HR leaders & universities globally.
ASTRNT: Solutions for Smarter Talent Decisions with AI
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About astrnt.co
Make faster, better talent decisions with ASTRNT's AI Video Interview & Skill Validation. Used by hiring teams, HR leaders & universities globally.
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astrnt.co uses 18 technologies across their website including Font Awesome, WordPress, cdnjs, and more.
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astrnt.co receives approximately 7.2K monthly visitors and ranks #2,117,592 globally. The website has a bounce rate of 50% with visitors viewing an average of 4.5 pages per visit. Users spend an average of 6:18 on the site.
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