In a world obsessed with SaaS valuations, AstroNova quietly generates $75M in annual revenue with 293 employees while most investors scroll past. This isn't a startup; it's a 50-year-old company that rebranded from 'Astro-Med' to 'AstroNova' and is now dominating data visualization technology across multiple industrial markets.

"They don't chase vanity metrics—they visualize critical data for aerospace, military, and industrial applications where failure isn't an option."

Their tech stack tells the story: WordPress with Tailwind CSS and Bootstrap—practical, not flashy. No cutting-edge AI hype, just jQuery and core-js doing real work. The top search term isn't a buzzword; it's 'astronova' (680 monthly volume), showing strong brand recognition. Even the weird keywords like 'inercia termica en reactores nucleares' suggest they're solving problems in nuclear reactors—far from your typical SaaS vertical.

• Serving aerospace, defense, and industrial markets where reliability trumps speed
• 55% organic traffic indicates strong word-of-mouth in B2B circles
• Rebranded from Astro-Med to capture broader data visualization opportunities
• 293 employees generating $75M revenue = ~$256K revenue per employee