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Astutis: The Quiet Giant of Safety Training
A deep dive into a $14.7M revenue machine that dominates a boring industry
In the unglamorous world of compliance training, Astutis has quietly built a $14.7M revenue engine with just 89 employees. While competitors chase flashy tech, they're winning by mastering the fundamentals of B2B education.
"Astutis proves that in compliance training, boring is profitable—and scalability comes from mastering the unsexy basics."
The SEO-First Growth Playbook
With 49% organic traffic and dominating keywords like 'isep' (11.5K monthly searches) and 'iema' (6.2K), Astutis has built a content moat around certification acronyms. They're not chasing viral moments—they're capturing high-intent professionals searching for specific credentials. This is textbook B2B SEO: own the niche, convert the ready-to-buy.
The Enterprise-Ready Product
Their hybrid model (online, virtual, classroom) isn't just flexible—it's strategically designed for corporate procurement. Companies need options, and Astutis delivers. With 89 employees generating $14.7M, they're operating at ~$165K revenue per employee—efficient for a training business. The 3.5/5 Trustpilot rating (7 reviews) suggests they're still scaling customer satisfaction alongside growth.
The tech stack reveals a pragmatic approach: jQuery, Bootstrap, and Tailwind CSS show they're building fast and cheap. Google Analytics and LinkedIn Insight Tag prove they're serious about tracking enterprise leads. No fancy AI or blockchain—just reliable, scalable infrastructure that gets the job done.
- Owns high-value certification keywords (IEMA, ISEP) with massive search volume
- Hybrid delivery model captures both individual and corporate buyers
- Lean operations: $165K revenue per employee suggests strong margins
- Social presence across all major platforms for B2B credibility
The Unsexy Winner
Astutis demonstrates that in compliance training, dominating specific certifications and executing consistently beats chasing innovation. For investors and founders: sometimes the best market is the one everyone else ignores.
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Health, Safety & Environmental Training Courses | Astutis
Flexible Accredited Health Safety Courses & Environmental Training for Individuals and Companies. Astutis Offers Online, Virtual and Classroom Learning.
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Astutis
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Reviews (7)
ISEP Certificate in sustainability & Environmental Management
Astutis are one of the first ever course providers I ever used getting into a Health and Safety Environmental career. Since then I have achieved CMIOSH now on Route to PISEP. I recently completed the ISEP Certificate in Sustainability and Environmental Management course. I had a bereavement which set me back in life and on the course, I called the team to explain and without hesitation they supported. Thank you Astutis team with that human touch and with heart.
Thank you so much for sharing your journey with us. We’re honoured to have been part of your career progression from the very beginning and delighted to see the incredible milestones you’ve achieved – from CMIOSH to now pursuing your PIEMA route. We’re especially grateful for your kind words about our team’s support during such a difficult time. At Astutis, we believe learning should be about people first, and we’re proud our team could offer the flexibility and understanding you needed. Congratulations again on completing your ISEP Certificate, and we wish you every success on your sustainability and environmental management journey. Ruth Williams, Director, Astutis
Great online learning experience
I found Astutis to be supportive during my learning experience. They were always on hand to support me with any questions I had. The online course was well presented and made the information easy to understand. The interactive features in the course really helped me to understand how to apply the knowledge I have learned into my job.
Thank you for sharing your experience! We’re so pleased to hear that you found the course engaging and easy to follow, and that the interactive features helped you put your learning into practice at work.
The course materials were world-class
Astutis has completely redefined my expectations for training providers—there’s simply no comparison! I had the privilege of studying the NEBOSH Fire Certificate, and the course blew me away. If I could give it a 100,000/10, I would! The course materials were world-class, packed with interactive content, immersive videos and scenario-based exercises that kept me engaged from start to finish. On top of that, the customer service was second to none. Astutis was fast in responding to every query I had, making me feel supported every step of the way. My experience was not just fantastic—it was beyond anything I could have imagined! Highly recommend!
Wow – thank you for such an incredible review! We’re absolutely thrilled to hear that the NEBOSH Fire Certificate course exceeded your expectations and that you found the materials engaging, interactive, and world-class. Knowing that our customer service team made you feel supported throughout your journey really means a lot to us. Your “100,000/10” rating has put a big smile on our faces! We’re so grateful for your recommendation and can’t wait to see where your new skills take you.
Expensive course and distance learning really is very distanced
I used Astutis to complete my IMEA Environmental Management via distance learning. It certainly is very distance too. You need to print out your own course notes if you want them in your hand. The lessons online are simply exercises presented in a very bland boring manner and the answers supplied. No interaction or anything vaguely interesting. The tutor however did mark assessments very quickly and fairly. If you choose distance learning you ar epretty much left to your own devices unless of course you need help, although guidance for any assessments is not there as like NEBOSH, they cannot give you any help. Once completed I waited patiently for 2 months and when no sign of any certificate I emailed to ask. Then sent a copy of it dated 2 months earlier (received no notification that it was with the company) and expected to print it out myself. High price course where you would at least expect to receive the original certificate! Would I use them again......no. Not the worst company out there, but certainly not the best either
Hello, Thank you for taking the time to share your feedback and for choosing Astutis to complete your IEMA Environmental Management course. We’re very sorry to hear that your experience didn’t fully meet your expectations. Our distance learning courses are designed to provide maximum flexibility, but we understand this style of study can sometimes feel less interactive compared to virtual or classroom training. We are always looking at ways to improve engagement in our materials, so your comments will be shared with our learning design team. Regarding your certificate, we sincerely apologise for the delay and lack of notification. We aim to ensure learners are kept informed as soon as certificates are available, and it’s clear in this case we fell short. We’ll review our processes to make sure this does not happen again. We’re pleased to hear you found our tutor support responsive and fair, and we do hope this helped during your studies. That said, we’re sorry we haven’t left you with a more positive overall impression. If you’d be open to discussing your experience further, please contact us directly at [email protected] so we can learn more and ensure future learners benefit from your feedback. Thank you again for sharing your honest thoughts. — The Astutis Team
Woeful experience
Woeful experience, pester to sign up for a course then online experience is poor. When working abroad website doesn’t work unless using a VPN even though they said it is ok abroad. No one to email once course started and no one answers the emails. Had to select a NEBOSH exam date upfront and only had limited options. Online materials for the course is also pretty boring I wouldn’t recommend their online training.
Hello Matthew, Thank you for taking the time to share your experience. We regret to hear that things haven’t gone smoothly. This isn’t the level of service or support we want anyone to have, especially when you’re trying to complete a qualification. Your feedback about the sign‑up process, access issues while abroad, limited exam date options and lack of communication is genuinely valuable. We take these concerns seriously and would really like the chance to review what happened and put things right. To make sure your situation is looked into, could you please get in touch directly with our Head of Operations, Ian Jones, at [email protected]? Ian will be able to investigate this fully and support you with the next steps. Thank you again for raising this. We are grateful for the opportunity to improve. If you reach out to Ian, we’ll do everything we can to resolve this quickly. Kind Regards, The Astutis Team
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About astutis.com
Flexible Accredited Health Safety Courses & Environmental Training for Individuals and Companies. Astutis Offers Online, Virtual and Classroom Learning.
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astutis.com uses 17 technologies across their website including Vimeo, Font Awesome, Google Fonts, jsDelivr, and more.
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Vimeo
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Font Awesome, Google Fonts
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jsDelivr
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Amazon Web Services, AWS CloudFront
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LinkedIn Insight Tag
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Traffic & Audience
astutis.com receives approximately 63.4K monthly visitors and ranks #688,560 globally. The website has a bounce rate of 38% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 1:09 on the site.
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