asurequality.com
Get leads like Asurequality — and thousands more
Build targeted lists by tech stack, traffic, and more
AsureQuality: The $554M Food Safety Giant
Analyzing the digital footprint of New Zealand's food safety authority
AsureQuality isn't just another B2B testing lab—it's a $554M revenue powerhouse that literally keeps New Zealand's food supply safe. Yet for a company with 1,466 employees, their digital presence tells a story of operational dominance and digital underperformance.
"They own the physical supply chain, but their digital presence is barely ranking in the top 3M globally—this is a classic infrastructure-first company playing digital catch-up."
The Traffic Paradox
With only 6,991 monthly visits, AsureQuality's web traffic is shockingly low for a half-billion dollar enterprise. This reveals a business built on long-term contracts and government relationships, not inbound marketing. Their 49% organic traffic suggests they're not investing in SEO, while 33% direct traffic proves their brand recognition in the industry—clients just know to find them.
Search Intent Goldmine
The keyword data exposes fascinating gaps. People are searching for 'asure quality' (260 volume) and even specific executives like 'Dr George Joseph' (190 volume), yet the company isn't capitalizing on branded search. The misspelling 'azure quality vacancies' (70 volume) shows they're losing job candidates to autocorrect errors—a critical hiring pipeline leak.
Their tech stack reveals a company trying to modernize: jQuery and Bootstrap for legacy support, Tailwind CSS and DaisyUI for newer builds, plus PWA capabilities. But the lack of structured data and H1 tags suggests their web presence is an afterthought, not a strategic asset. They're spending millions on operations while treating their website like a digital brochure.
- 1,466 employees but only 6,991 monthly website visitors = massive offline brand, minimal online footprint
- Top keywords reveal executive-level searches, suggesting relationship-driven B2B sales
- Tech debt visible: mixing jQuery, Bootstrap, and Tailwind signals fragmented development history
The Infrastructure Moat
AsureQuality proves you don't need digital dominance when you're the regulatory backbone of a nation's food industry—but that moat is eroding as competitors digitize faster.
What tech stack does Asurequality use?
How much traffic does Asurequality get?
Traffic & Engagement
Traffic Sources
Where is Asurequality's audience located?
What keywords does Asurequality rank for?
5 keywordsHow is Asurequality's SEO?
Open Graph Image
https://asurequality.com/assets/SocialImages/Generic_About_us_V1.jpeg.webp
Meta Tags
AsureQuality | Leaders in Food Safety, Testing, Auditing & Certification
AsureQuality is a leader in food safety, testing, auditing, certification and inspection services across food, dairy, horticulture, and primary production industries. We ensure compliance, quality, and sustainability across local and global supply chains.
What is Asurequality's revenue?
Who competes with Asurequality?
Who works at Asurequality?
Loading leads...
What do customers think of Asurequality?
No Trustpilot reviews available for this company.
Frequently Asked Questions about Asurequality
What is Asurequality's Revenue?
What does Asurequality do?
How fast is Asurequality growing?
What technologies does Asurequality use?
Who are Asurequality's competitors?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Asurequality?
Contact Information
Export asurequality.com Data
Download the complete tech stack, analytics, leads, and company data for asurequality.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About asurequality.com
AsureQuality is a leader in food safety, testing, auditing, certification and inspection services across food, dairy, horticulture, and primary production industries. We ensure compliance, quality, and sustainability across local and global supply chains.
Company Overview
asurequality.com Social Media
Contact asurequality.com
Phone Numbers
Technology Stack
asurequality.com uses 24 technologies across their website including Vimeo, Font Awesome, Adobe Fonts, DoubleClick Floodlight, LinkedIn Insight Tag, and more.
Video
Vimeo
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Facebook Pixel
Customer Support
Zendesk
Analytics & Marketing
Crazy Egg, Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
asurequality.com receives approximately 7.0K monthly visitors and ranks #2,919,107 globally. The website has a bounce rate of 34% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 1:14 on the site.
The majority of asurequality.com's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is asurequality.com?
What technologies does asurequality.com use?
How do I contact asurequality.com?
What are asurequality.com's social media accounts?
Is asurequality.com hiring?
How popular is asurequality.com?
Related Searches
This page provides publicly available information about asurequality.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit asurequality.com directly at https://asurequality.com.