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The RFID General Store
How a 38-person team built a $12M RFID powerhouse in a niche hardware market.
In the fragmented world of industrial automation, atlasRFIDstore isn't just selling hardware—they are the general store for the RFID revolution. With a lean team of 38 employees generating $12.2M in revenue, they have carved out a dominant position by making complex RFID technology accessible to everyone from Fortune 500 logistics giants to boutique inventory startups.
"They don't just sell tags; they sell the infrastructure of the automated future."
The Content-First Moat
While competitors rely on sales calls, atlasRFIDstore relies on SEO dominance. Ranking for broad terms like 'RFID' (120K monthly searches) and specific long-tail queries like 'how does RFID work' (1.4K searches) allows them to capture high-intent traffic at the top of the funnel. Their traffic split—55% organic vs. 35% direct—suggests a brand that is both discoverable and memorable, a rare feat in B2B hardware.
The Efficiency Playbook
With a revenue-per-employee ratio of roughly $321,000, atlasRFIDstore punches well above its weight class. This efficiency suggests a highly automated sales process and a curated product catalog that avoids the 'endless aisle' trap. They aren't trying to be Amazon; they are the specialized curator, filtering thousands of RFID options down to the ones that actually work.
The company's leadership team, including CEO Shain Armstrong and Director of Content Suzanne Smiley, understands that selling RFID requires education. By investing heavily in content (as evidenced by the 'how does RFID work' keyword targeting), they bridge the gap between technical complexity and practical application. This strategy transforms their site from a simple transaction portal into a trusted technical resource.
- Niche Dominance: They own the 'RFID' keyword search volume, creating a high barrier to entry for competitors.
- Lean Operations: A $12M revenue on 38 employees indicates extreme operational efficiency and high-margin products.
- Educational Marketing: They prioritize long-tail educational keywords, capturing users before they are ready to buy.
The Unsung Industrial Giant
atlasRFIDstore proves that in B2B, depth beats breadth. They aren't the flashiest startup, but with 55% organic traffic and a loyal customer base, they are the backbone of the RFID ecosystem.
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RFID Products & Solutions | Buy RFID Readers, Tags & Software | atlasRFIDstore
Explore RFID products and solutions at atlasRFIDstore, your global destination for specialized RFID and barcode technology designed for automated asset tracking.
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Complete Ripoff
Complete Ripoff. They ship an item for $3200 to apartment building and do not even require signature. If i knew for one second company would do not put signature on it i would have paid for it myself. They never asked and went cheap for $5 on putting on it. When package was lost Daniel McHan (Accoount Manager) said go deal with your issues. Now i have to go through Credit Card company and my own investigation to try to see where it went. BE AWARE. They are only about making the Sale, after that you are by yourself.
Dear Tigran, We sincerely apologize for the frustration and inconvenience you’ve faced regarding the delivery of your recent order. We understand how concerning it is when a valuable item goes missing, and we regret that this has happened. After thoroughly reviewing your case, we found that UPS confirmed the package was delivered and provided proof of delivery with photos taken at your door. To clarify our standard procedure: - Notification and Tracking: We provided the tracking information and delivery schedule to keep you informed. Unfortunately, it appears the delivery occurred when no one was available to receive the package personally. - Delivery Confirmation: UPS's protocol in this instance was to capture photographic evidence upon delivery, which we rely on as confirmation of successful delivery. We understand the distress that can arise when a package is lost or potentially stolen after it has been delivered. While we strive to ensure secure delivery, we recognize that once an item is delivered, circumstances beyond our control can occur. To help address this situation, we recommend the following steps: - Contact Local Authorities: Report the missing package to your local police, as this may assist in recovering your item. - Check with Neighbors: Sometimes, neighbors may inadvertently collect packages or may have noticed unusual activity. - Review Security Footage: If available, check any security cameras you or your building might have for additional information. We apologize for any distress this has caused and understand how upsetting it is. We are here to support you through this process and are committed to helping you in any way we can within the scope of our abilities. Please feel free to reach out to us if you need further assistance or have additional questions. We value your feedback and your business, and we are here to help. Best regards, atlasRFIDstore
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About atlasrfidstore.com
Explore RFID products and solutions at atlasRFIDstore, your global destination for specialized RFID and barcode technology designed for automated asset tracking.
Company Overview
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Technology Stack
atlasrfidstore.com uses 28 technologies across their website including Vidyard, Google Fonts, HSTS, and more.
Video
Vidyard
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Google Fonts
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HSTS
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PHP
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KeyCDN
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Cloudflare
Traffic & Audience
atlasrfidstore.com receives approximately 85.3K monthly visitors and ranks #402,692 globally. The website has a bounce rate of 44% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:09 on the site.
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