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atlasrfidstore.com
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atlasrfidstore.com

28 technologies
VerifiedVisit85.3K/mo$12M3828 Tech25 Leads
Deep Dive

The RFID General Store

How a 38-person team built a $12M RFID powerhouse in a niche hardware market.

In the fragmented world of industrial automation, atlasRFIDstore isn't just selling hardware—they are the general store for the RFID revolution. With a lean team of 38 employees generating $12.2M in revenue, they have carved out a dominant position by making complex RFID technology accessible to everyone from Fortune 500 logistics giants to boutique inventory startups.

38
employees
$12.2M
annual revenue
85K
monthly visitors
55%
organic search traffic

"They don't just sell tags; they sell the infrastructure of the automated future."

The Content-First Moat

While competitors rely on sales calls, atlasRFIDstore relies on SEO dominance. Ranking for broad terms like 'RFID' (120K monthly searches) and specific long-tail queries like 'how does RFID work' (1.4K searches) allows them to capture high-intent traffic at the top of the funnel. Their traffic split—55% organic vs. 35% direct—suggests a brand that is both discoverable and memorable, a rare feat in B2B hardware.

The Efficiency Playbook

With a revenue-per-employee ratio of roughly $321,000, atlasRFIDstore punches well above its weight class. This efficiency suggests a highly automated sales process and a curated product catalog that avoids the 'endless aisle' trap. They aren't trying to be Amazon; they are the specialized curator, filtering thousands of RFID options down to the ones that actually work.

The company's leadership team, including CEO Shain Armstrong and Director of Content Suzanne Smiley, understands that selling RFID requires education. By investing heavily in content (as evidenced by the 'how does RFID work' keyword targeting), they bridge the gap between technical complexity and practical application. This strategy transforms their site from a simple transaction portal into a trusted technical resource.

  • Niche Dominance: They own the 'RFID' keyword search volume, creating a high barrier to entry for competitors.
  • Lean Operations: A $12M revenue on 38 employees indicates extreme operational efficiency and high-margin products.
  • Educational Marketing: They prioritize long-tail educational keywords, capturing users before they are ready to buy.
They don't manufacture their own hardware (relying on OEM partnerships).
They act as a high-value aggregator, offering a single point of purchase.
They lack massive VC funding rounds typical of high-growth SaaS.
They focus on profitability and sustainable growth over 'blitzscaling'.

The Unsung Industrial Giant

atlasRFIDstore proves that in B2B, depth beats breadth. They aren't the flashiest startup, but with 55% organic traffic and a loyal customer base, they are the backbone of the RFID ecosystem.

What tech stack does Atlasrfidstore use?

49 detected
Video1
Security1
Programming Languages1
Cloud & Hosting1
Marketing Automation1
E-commerce & Payments2
Build Tools1
UI Libraries2
JavaScript Libraries3
Frontend Frameworks1
Tracking & Analytics21
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
L
LinkedIn Insight Tag
M
Microsoft Clarity
M
Microsoft Ads (Bing)
H
HubSpot
G
Google APIs
H
HubSpot
G
Google Static
G
Google Tag Manager
F
Facebook Pixel
L
LinkedIn Insight Tag
B
Bing
G
Google Analytics
M
Microsoft Clarity
T
Tracking Pixel
A
Analytics Service
G
Google DoubleClick
L
LinkedIn
F
Facebook

How much traffic does Atlasrfidstore get?

Traffic & Engagement

85.3K
Monthly Visits
2.5
Pages/Visit
1:09
Avg. Duration
44%
Bounce Rate
Monthly Traffic Trend+17%
73.1K
Oct 2025
Oct
119.7K
Nov 2025
Nov
85.3K
Dec 2025
Dec

Traffic Sources

Search
55%
Direct
35%
Social
2%
Referrals
6%
Email
0%
Paid
1%

Where is Atlasrfidstore's audience located?

🌍39.2%
🌍5.3%
🌍3.9%
🌍3.3%
🌍3.3%

What keywords does Atlasrfidstore rank for?

5 keywords
1rfid120.6K vol$1.06
2atlas rfid300 vol$0.44
3rfid tags11.3K vol$2.17
4how does rfid work1.5K vol$2.23
5zebra printer zq520,280 vol

How is Atlasrfidstore's SEO?

Meta Tags

title78 chars

RFID Products & Solutions | Buy RFID Readers, Tags & Software | atlasRFIDstore

description161 chars

Explore RFID products and solutions at atlasRFIDstore, your global destination for specialized RFID and barcode technology designed for automated asset tracking.

languageEN

H1 Tags

h1The #1 Source for RFID Products & Solutions

Schema Types

UnknownOrganizationWebSite

Who works at Atlasrfidstore?

Loading leads...

What do customers think of Atlasrfidstore?

atlasRFIDstore

atlasRFIDstore

3.2
1 reviews
✓ Claimed

Categories

Business to Business Service#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
2/5/2025

Contact Information

Address:
112 28th St S
Birmingham, US

Reviews (1)

Filter by rating:
Tigran Galstyan
6/6/2024
🇺🇸 United States3 reviewsOrganicUnverified
Experience date: 5/31/2024
Complete Ripoff

Complete Ripoff. They ship an item for $3200 to apartment building and do not even require signature. If i knew for one second company would do not put signature on it i would have paid for it myself. They never asked and went cheap for $5 on putting on it. When package was lost Daniel McHan (Accoount Manager) said go deal with your issues. Now i have to go through Credit Card company and my own investigation to try to see where it went. BE AWARE. They are only about making the Sale, after that you are by yourself.

Company Response2/5/2025

Dear Tigran, We sincerely apologize for the frustration and inconvenience you’ve faced regarding the delivery of your recent order. We understand how concerning it is when a valuable item goes missing, and we regret that this has happened. After thoroughly reviewing your case, we found that UPS confirmed the package was delivered and provided proof of delivery with photos taken at your door. To clarify our standard procedure: - Notification and Tracking: We provided the tracking information and delivery schedule to keep you informed. Unfortunately, it appears the delivery occurred when no one was available to receive the package personally. - Delivery Confirmation: UPS's protocol in this instance was to capture photographic evidence upon delivery, which we rely on as confirmation of successful delivery. We understand the distress that can arise when a package is lost or potentially stolen after it has been delivered. While we strive to ensure secure delivery, we recognize that once an item is delivered, circumstances beyond our control can occur. To help address this situation, we recommend the following steps: - Contact Local Authorities: Report the missing package to your local police, as this may assist in recovering your item. - Check with Neighbors: Sometimes, neighbors may inadvertently collect packages or may have noticed unusual activity. - Review Security Footage: If available, check any security cameras you or your building might have for additional information. We apologize for any distress this has caused and understand how upsetting it is. We are here to support you through this process and are committed to helping you in any way we can within the scope of our abilities. Please feel free to reach out to us if you need further assistance or have additional questions. We value your feedback and your business, and we are here to help. Best regards, atlasRFIDstore

Frequently Asked Questions about Atlasrfidstore

What is Atlasrfidstore's Revenue?
Atlasrfidstore generates approximately $12M in annual revenue. With 38 employees, that's $320,000 per employee.
What does Atlasrfidstore do?
Explore RFID products and solutions at atlasRFIDstore, your global destination for specialized RFID and barcode technology designed for automated asset tracking.
How fast is Atlasrfidstore growing?
Atlasrfidstore employee count has changed by -3% year over year.
What technologies does Atlasrfidstore use?
Atlasrfidstore uses 28 technologies across their website including Video, Fonts, Security. Key technologies include Vidyard, Google Fonts, HSTS.
Who are Atlasrfidstore's competitors?
Atlasrfidstore's main competitors include Palco Telecom Service, atlasRFIDstore, fledging.net, Abaco Systems, VT Miltope. These companies operate in similar markets and compete for the same customer base.
What do customers think of Atlasrfidstore?
Atlasrfidstore has a Trustpilot score of 3.2 out of 5 (3 stars) based on 1 customer reviews.

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What are Atlasrfidstore's key pages?

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About atlasrfidstore.com

Explore RFID products and solutions at atlasRFIDstore, your global destination for specialized RFID and barcode technology designed for automated asset tracking.

Company Overview

atlasrfidstore.com
Website
computers_electronics_and_technology
Industry
#402,692
Global Rank
85.3K
Monthly Visitors
28
Technologies
25+
Employees

atlasrfidstore.com Key Pages

Contact atlasrfidstore.com

Technology Stack

atlasrfidstore.com uses 28 technologies across their website including Vidyard, Google Fonts, HSTS, and more.

Video

Vidyard

Fonts

Google Fonts

Security

HSTS

Programming Languages

PHP

CDN

KeyCDN

Cloud & Hosting

Cloudflare

Traffic & Audience

85.3K
Monthly Visits
44%
Bounce Rate
2.5
Pages/Visit
1:09
Avg. Duration

atlasrfidstore.com receives approximately 85.3K monthly visitors and ranks #402,692 globally. The website has a bounce rate of 44% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:09 on the site.

The majority of atlasrfidstore.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is atlasrfidstore.com?
Explore RFID products and solutions at atlasRFIDstore, your global destination for specialized RFID and barcode technology designed for automated asset tracking.
What technologies does atlasrfidstore.com use?
atlasrfidstore.com uses 28 technologies including Vidyard, Google Fonts, and 22 more. View the full tech stack analysis above.
How do I contact atlasrfidstore.com?
You can contact atlasrfidstore.com via email at [email protected] or through their contact page.
What are atlasrfidstore.com's social media accounts?
atlasrfidstore.com is active on twitter, youtube, facebook, linkedin. You can find links to all their social media profiles in the social section above.
Is atlasrfidstore.com hiring?
Check atlasrfidstore.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is atlasrfidstore.com?
atlasrfidstore.com receives approximately 85.3K monthly visitors and ranks #402,692 globally. Traffic is declining by 28.7% month-over-month.

Related Searches

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This page provides publicly available information about atlasrfidstore.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit atlasrfidstore.com directly at https://atlasrfidstore.com.