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ATLAS.ti: The Quiet Giant of Qualitative Research
How a 47-person team commands $5.5M in revenue and 500K monthly visits
While AI startups chase hype cycles, a 47-person team in Barcelona quietly built a $5.5M revenue engine that dominates qualitative research. ATLAS.ti isn't chasing trends—it's the entrenched infrastructure for academic and corporate researchers worldwide.
"ATLAS.ti proves that in B2B software, being boringly excellent beats being excitingly experimental."
The Academic Moat
With 14,950 monthly searches for 'atlas ti', the software has achieved what most SaaS companies dream of: becoming a verb. Researchers don't analyze qualitative data—they 'do Atlas'. This search volume, combined with 54% organic traffic, reveals a product so essential that universities teach it as curriculum. The 37% direct traffic is the holy grail of brand recognition.
The Traffic Paradox
Here's the counterintuitive story: 'atlas' gets 598K monthly searches, but only 14.9K convert to ATLAS.ti. Why? Because 'atlas' is the generic term for maps. Yet 'atlas ai' gets 63.2K searches—10x their branded term. This signals massive upside: researchers are actively seeking AI-powered qualitative analysis, and ATLAS.ti owns the brand but hasn't fully captured the AI narrative. Their next move could be defining 'atlas ai' as their category.
The tech stack reveals a modern but pragmatic approach: Vite for speed, Tailwind for flexibility, and Chakra UI for component consistency. They're not bleeding-edge, but they're not legacy either. This balance mirrors their business model: stable, profitable, and quietly evolving. The 3.1/5 Trustpilot rating from just 2 reviews suggests either low review volume or a product that's so essential that customers don't bother to praise it—they just use it.
- Revenue-per-employee of $117K is strong for a niche B2B tool
- 54% organic traffic is exceptional for any SaaS company
- Top 87K global rank with only 47 employees is efficiency at scale
- The 'atlas ai' opportunity: 63K searches vs 15K branded searches
The Quiet Monopoly
ATLAS.ti doesn't need to shout. They've built an academic fortress where researchers are trained on their software, creating a flywheel that's nearly impossible to disrupt. The real question isn't about their growth—it's about whether they'll capture the AI research wave or let newcomers redefine the category they dominate.
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ATLAS.ti | The #1 Software for Qualitative Data Analysis - ATLAS.ti
ATLAS.ti helps you uncover actionable insights with intuitive research tools and best-in-class technology. Try it for free today!
ATLAS.ti | The #1 Software for Qualitative Data Analysis
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Reviews (2)
Overall
Overall, the app seems to work well. However, it lost a transcript, so I had to have the program transcribe it again, which meant I had to use more transcription credit time, which is already priced at premium. While annoying, I figured I would just contact the support team, and they would just be able to credit it back. The customer support was dreadful. Essentially, I had to prove that I didn’t have the transcript. The support representative spoke like I was an inconvenience and didn’t know what I was talking about. Even after I explained that I couldn’t share my full screen because I had confidential information on my system. I would suggest going with a more reliable program. It’s honestly not worth the headache
May be okay when it works
May be okay when it works. Even though it says their 5-day trial has "no functional limitations", it's so restricted, it's useless. Individual documents are restricted to under 500 words; you can't upload projects from desktop. I mean, how is that a showcase of their functionality? Below is what they're saying about their trial which I found not to be the case. "Trial License Limitations A trial license lets you explore these apps with no functional limitations for up to five days within a 20-day period. After the expiration of the trial license, the program defaults to a restricted version that still lets you view projects of any size and lets you create and use projects of limited size (10 documents, 50 quotations, 25 codes, 2 memos). If you already have an active license or had a trial version before, no new trial version can be obtained."
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About atlasti.com
ATLAS.ti helps you uncover actionable insights with intuitive research tools and best-in-class technology. Try it for free today!
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atlasti.com uses 16 technologies across their website including YouTube Embed, PHP, Contentful, and more.
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atlasti.com receives approximately 511.3K monthly visitors and ranks #87,516 globally. The website has a bounce rate of 41% with visitors viewing an average of 3.6 pages per visit. Users spend an average of 3:08 on the site.
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