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Attensi: The $53M Gamified Training Powerhouse
How this Norwegian scale-up is turning corporate training into a high-stakes video game
In a market saturated with dry, checkbox-style corporate training, Attensi is playing a different game entirely. They've built a $53M empire by transforming mandatory compliance modules into addictive, 3D simulations that employees actually want to complete.
"Attensi has cracked the code on making corporate training as engaging as a mobile game—without sacrificing ROI."
The Engagement Problem They Solve
Traditional corporate training has a dark secret: completion rates hover around 15%. Attensi flips this script by leveraging gamification—think leaderboards, skill trees, and immersive 3D environments. Their platform doesn't just teach; it competes. With 223,884 monthly visits and 56% direct traffic, their user base isn't just accessing training—they're actively seeking it out. This isn't a compliance tool; it's a habit-forming platform.
Who's Actually Paying?
The data reveals a telling pattern: 56% of traffic comes directly to attensi.com, not through search or ads. This indicates a sticky, repeat user base—likely employees logging in daily. The top keywords aren't generic 'training software' terms; they're branded ('attensi login', 'attensi skills'). This suggests Attensi has achieved product-led growth where the end-user (the employee) becomes the advocate, pulling their organization into the platform.
The tech stack tells its own story. Built on modern frameworks like Vite and Tailwind CSS, with jQuery still present (likely for legacy modules), Attensi's platform balances innovation with enterprise reliability. The presence of Swiper and Goober hints at a mobile-first, component-driven architecture—critical for delivering consistent experiences across devices. With nearly 10,000 backlinks and a global rank of #121,544, they're not just visible; they're authoritative in the corporate training space.
- Direct traffic dominance (56%) signals strong brand loyalty and repeat usage
- Branded keyword search volume proves product-led growth is working
- Modern tech stack (Vite, Tailwind) enables rapid iteration and deployment
- 3D simulation focus differentiates them from slide-based competitors like LinkedIn Learning
The Verdict: Gamification Isn't a Gimmick—It's the Future
Attensi proves that when you make training as addictive as a game, engagement and revenue follow. For founders and investors, the lesson is clear: the $6B corporate training market is ripe for disruption, and the winners will be those who prioritize human psychology over checkbox compliance.
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Gamified Training Powered by AI | Attensi
Empower your people to learn new skills, consistently, at scale with gamified simulation training. See how gamified training can help your organization.
Gamified Simulation Training
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About attensi.com
Empower your people to learn new skills, consistently, at scale with gamified simulation training. See how gamified training can help your organization.
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attensi.com uses 20 technologies across their website including Vimeo, reCAPTCHA, PHP, and more.
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attensi.com receives approximately 223.9K monthly visitors and ranks #121,544 globally. The website has a bounce rate of 24% with visitors viewing an average of 9.4 pages per visit. Users spend an average of 5:11 on the site.
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