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Augury: The AI That Listens to Machines
How a $369M-funded company is selling predictive maintenance as a service
While most tech startups chase software, Augury is selling silence—the silence of machines that never break down. Their pitch is simple: let our AI listen to your equipment, and we'll tell you exactly when it will fail. It's a $155M bet that industrial noise is worth more than gold.
"Augury isn't just monitoring machines—they're selling industrial predictability as a subscription service."
The Silent Majority Problem
With 49% direct traffic and only 38% organic search, Augury's audience isn't Googling solutions—they're industrial operators who already know the brand. The 21,150 monthly searches for 'augury' suggest a captive enterprise audience, not a discoverable startup. This is a company selling to decision-makers who return to their dashboard, not browse for alternatives.
The Funding-to-Revenue Gap
At $155M revenue with 401 employees, Augury generates ~$386K per employee. Yet they've raised $369M—nearly 2.4x their annual revenue. This isn't a bootstrapped operation; it's a capital-intensive play betting that predictive maintenance will become as essential as ERP software. The math suggests they're still in land-grab mode, prioritizing market capture over profitability.
The tech stack reveals a pragmatic approach: jQuery and Bootstrap mixed with modern Vite and Tailwind CSS. This isn't a bleeding-edge AI shop obsessed with framework purity—it's an engineering team shipping fast to industrial clients who care about reliability over aesthetics. The presence of Ant Design suggests a B2B-heavy product interface built for scale, not startups.
- Traffic concentration: 51.6% from an undefined country (likely US), showing geographic dependency
- Brand dominance: 'augury' captures 21K monthly searches vs. 'augury careers' at 710—talent acquisition is secondary to product visibility
- Misspellings matter: 'augery' at 2,170 searches suggests brand recognition is outpacing spelling accuracy
The Industrial AI Paradox
Augury proves that boring problems—like machine maintenance—scale better than sexy ones. Their $155M revenue says industrial AI is ready for prime time, while their traffic mix shows it's still a sales-driven, not marketing-driven, business.
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AI for Predictive & Prescriptive Machine Health | Augury
Unlock production capacity, predictability, and sustainability while transforming how teams work with Augury’s purpose-built AI solutions. Learn more today.
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About augury.com
Unlock production capacity, predictability, and sustainability while transforming how teams work with Augury’s purpose-built AI solutions. Learn more today.
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augury.com uses 21 technologies across their website including Wistia, Font Awesome, PHP, and more.
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augury.com receives approximately 38.3K monthly visitors and ranks #599,504 globally. The website has a bounce rate of 39% with visitors viewing an average of 4.8 pages per visit. Users spend an average of 3:07 on the site.
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