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Prophecy: The AI Agent for Data Prep
How a $116M-funded startup is automating the most painful part of AI
Data prep is the silent killer of AI projects—80% of data science time is spent cleaning, transforming, and structuring data before any model even touches it. Prophecy is betting $116M that AI agents can fix this bottleneck, turning raw data into production-ready pipelines faster than any human team.
"They're not selling a tool—they're selling back the 80% of time data scientists waste on ETL."
The Enterprise Trap
With 183 employees and $30.3M in revenue, Prophecy has cracked the enterprise code: they're not targeting startups. Their 50% direct traffic proves it—enterprises are bookmarking them, not discovering them. This is a product that sells itself to CIOs tired of hiring armies of data engineers.
The Traffic Paradox
Here's the contradiction: 19,477 monthly visits is modest for a company this size, but 50% direct traffic is elite. It means their brand is sticky—users don't browse; they arrive with intent. The 39% organic search is actually low for this space, suggesting they're winning through product-led growth and partnerships, not SEO hacks.
The keyword data reveals their real battle: 'prophecy ai' gets 610 monthly searches, but they're also ranking for 'openai gem' (80 searches). This isn't accidental—they're positioning themselves as the orchestration layer for AI agents, not just another ETL tool. The weird 'propehcy per user sear' (240 searches) typo suggests they're dominating brand search even with misspellings.
- AI Agent-driven pipelines (not just drag-and-drop)
- Enterprise-grade with $116M war chest
- 50% direct traffic = proven product-market fit
- Founder-led by Raj Bains and team
- Built on modern stack: Tailwind, Ant Design, AI-native
The Verdict: This is Infrastructure, Not a Feature
At $30M revenue with $116M funding, Prophecy is building the data plumbing layer for the AI era. They're not chasing hype—they're selling the picks and shovels to companies drowning in unstructured data.
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Prophecy | AI Data Prep & Analysis
Transform raw data into insights with AI pipelines
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About prophecy.io
Transform raw data into insights with AI pipelines
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Technology Stack
prophecy.io uses 21 technologies across their website including Wistia, Font Awesome, Google Fonts, HSTS, and more.
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Wistia
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Traffic & Audience
prophecy.io receives approximately 19.5K monthly visitors and ranks #802,758 globally. The website has a bounce rate of 26% with visitors viewing an average of 11.4 pages per visit. Users spend an average of 18:56 on the site.
The majority of prophecy.io's traffic comes from undefined, undefined, .
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