In a world dominated by slick health-tech apps, AuntMinnie.com has quietly built one of the most engaged medical communities on the internet. This isn't a flashy AI startup—it's a human-curated hub where radiologists share cases, debate findings, and drive industry conversation.

"AuntMinnie proves that in B2B healthcare, community and credibility still beat algorithms and hype."

The business model is elegantly simple: sell advertising and sponsorships to medical device manufacturers and healthcare companies targeting radiologists. With 18 employees generating $1.5M in revenue, they achieve $83K revenue per employee—a healthy efficiency ratio for a niche media business. The site's traffic sources (52% organic, 40% direct) indicate strong brand loyalty and search authority.

• Dominates niche radiology search terms with 860 monthly searches for 'aunt minnie' alone
• Leverages medical conference cycles (RSNA) for predictable traffic spikes
• Builds community through case discussions, not just content consumption
• Maintains lean operations with just 18 employees for a $1.5M business