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Automata: The Silent Lab Revolution
How a $98M lab automation startup is quietly building the operating system for modern science
In a world obsessed with AI chatbots and consumer apps, Automata is solving a harder, more valuable problem: making physical labs run like software. Their LINQ platform isn't just automating pipettes—it's automating the entire workflow of scientific discovery.
"Automata isn't selling robots—it's selling the invisible infrastructure that makes lab science scalable."
The Growth Paradox
With 40K monthly visits and a #802K global rank, Automata's traffic seems modest. But this is deceptive. Their direct traffic (36%) and organic search (57%) reveal a mature, word-of-mouth-driven B2B machine. Unlike viral startups chasing vanity metrics, they're building deep relationships with scientists who need solutions, not buzz. The 226 employees and $114M revenue suggest they're beyond the 'hockey stick' phase and into sustainable, profitable growth.
The Real Customer: Lab Directors
Automata's customer isn't the scientist—it's the lab manager drowning in manual processes. Their head of customer success (Oliver Hoy) and head of presales (Michael Asham) signal a sales-heavy, consultative approach. This isn't a self-serve SaaS play; it's enterprise infrastructure selling. The 226 employees aren't coding—they're implementing, training, and integrating. This is high-touch, high-revenue B2B.
The tech stack reveals their priorities: jQuery and Bootstrap (pragmatic, not trendy), Tailwind CSS for modern UI, and Vite for fast builds. They're not chasing the latest frameworks—they're building reliable tools for scientists who need stability, not novelty. Google Analytics and Clarity show they obsess over user behavior, but the lack of Trustpilot reviews suggests they're not interested in public validation—they're too busy closing deals.
- LINQ platform: An open, integrated lab automation solution (not a closed ecosystem)
- Focus on unlocking lab space and scientist potential—not just replacing manual labor
- Revenue per employee: ~$500K (extremely high for B2B SaaS)
- Strong executive team with clear roles in finance, ops, and customer success
The Quiet Giant of Lab Automation
While competitors chase headlines, Automata is building the invisible infrastructure that will power the next decade of scientific discovery. Their $99M funding isn't for growth hacking—it's for dominating a boring, valuable, and brutally complex market.
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Lab automation solutions - Automata
Automata LINQ platform: an open, integrated lab automation solution, designed to help labs unlock their potential, lab space and scientists.
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About automata.tech
Automata LINQ platform: an open, integrated lab automation solution, designed to help labs unlock their potential, lab space and scientists.
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automata.tech uses 22 technologies across their website including Google Fonts, HSTS, reCAPTCHA, Contentful, Webflow, and more.
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automata.tech receives approximately 40.2K monthly visitors and ranks #802,170 globally. The website has a bounce rate of 55% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 1:04 on the site.
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