9:41
routeco.com
Screenshot of routeco.com
routeco.com favicon

routeco.com

12 technologies
VerifiedGrowingVisit53.9K/mo$209M47312 Tech
Deep Dive

Routeco: The UK's Automation Powerhouse

How a £150M+ industrial distributor dominates the UK's automation market.

In a fragmented industrial supply market, Routeco stands as a monolith. They aren't just selling parts; they are the critical infrastructure for UK manufacturing, moving $200M+ in inventory annually. This is the story of a distributor that outgrew its category.

$208.7M
Annual Revenue
473
Employees
53.9K
Monthly Visits
52%
Organic Traffic

"Routeco isn't an e-commerce store; it's a technical consultancy with a checkout."

The SEO Moat in Industrial Hardware

While most B2B distributors fight for generic terms, Routeco dominates hyper-specific part numbers. With keywords like '1734 ib4' and 'vpl b1003f ck14aa' driving traffic, they capture engineers at the exact moment of procurement. This isn't accidental—it's a data-backed strategy that turns catalog searches into high-margin sales.

Serving the Makers, Not the Masses

Routeco's audience isn't the general public; it's the 473 employees and thousands of engineers keeping Britain's factories running. Their traffic sources (52% organic, 37% direct) reveal a loyal, repeat customer base that bypasses Amazon to buy from specialists who understand Rockwell Automation and Siemens inside out.

The company's leadership team—spanning operations, supply chain, and technical directors—reflects a business obsessed with logistics and engineering precision. With a tech stack leveraging Zendesk for support and Cloudflare for reliability, they've built a digital backbone that supports their physical distribution network.

  • Deep technical expertise over transactional sales
  • Dominance in specific automation part numbers
  • Hybrid model: digital efficiency with human support
  • Strategic partnerships with major brands like Rockwell
Doesn't appeal to casual consumers
Unmatched depth in industrial automation
No venture capital funding (bootstrapped/profitable)
Sustainable, profitable growth model

The Unsung Engine of UK Industry

Routeco proves that in B2B, deep expertise beats broad reach every time.

What tech stack does Routeco use?

16 detected
Cloud & Hosting1
Customer Support1
Web Standards1
UI Libraries1
JavaScript Libraries2
Tracking & Analytics4
C
Cloudflare
C
Cloudflare Insights
G
Google Static
J
jsDelivr

How much traffic does Routeco get?

Traffic & Engagement

53.9K
Monthly Visits
2.2
Pages/Visit
0:53
Avg. Duration
40%
Bounce Rate
Monthly Traffic Trend+30%
41.5K
Oct 2025
Oct
44.0K
Nov 2025
Nov
53.9K
Dec 2025
Dec

Traffic Sources

Search
52%
Direct
37%
Social
3%
Referrals
7%
Email
0%
Paid
1%

Where is Routeco's audience located?

🌍24.5%
🌍22.0%
🌍6.6%
🌍4.1%
🌍3.8%

What keywords does Routeco rank for?

5 keywords
1routeco450 vol$3.81
21734 ib4220 vol
3vpl b1003f ck14aa170 vol
41485r160 vol
51756 l83es ptp150 vol

How is Routeco's SEO?

Meta Tags

title50 chars

Industrial Automation & Control Products | Routeco

description151 chars

The UK's leading technical distributor of industrial automation and control products. We offer expert solutions & services for your business. Shop Now!

languageEN

H1 Tags

h1Routeco Live 2026
h1Introducing the M100 Electronic Motor Starter
h1Sign up now for early access to our new e-commerce site

Who works at Routeco?

Loading leads...

What do customers think of Routeco?

Routeco

Routeco

0.0
0 reviews
✓ Claimed

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
1/21/2019

Contact Information

Address:
Davy Avenue
Milton Keynes, NL

Reviews (0)

Filter by rating:

No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.

Frequently Asked Questions about Routeco

What is Routeco's Revenue?
Routeco generates approximately $209M in annual revenue. With 473 employees, that's $441,250 per employee.
What does Routeco do?
The UK's leading technical distributor of industrial automation and control products. We offer expert solutions & services for your business. Shop Now!
How fast is Routeco growing?
Routeco employee count has changed by 19% year over year.
What technologies does Routeco use?
Routeco uses 12 technologies across their website including Fonts, CDN, Cloud & Hosting. Key technologies include Font Awesome, Google Fonts, cdnjs, jsDelivr, Cloudflare.
Who are Routeco's competitors?
Routeco's main competitors include SolutionsPT - Industrial IT, Lintott Control Systems, West Control Solutions, Kontroltek, Routeco. These companies operate in similar markets and compete for the same customer base.
What do customers think of Routeco?
Routeco has a Trustpilot score of 0.0 out of 5 (0 stars).

Export Data

Unlock all exports

Download CSVs, JSONs & full reports

What are Routeco's key pages?

Export routeco.com Data

Download the complete tech stack, analytics, leads, and company data for routeco.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About routeco.com

The UK's leading technical distributor of industrial automation and control products. We offer expert solutions & services for your business. Shop Now!

Company Overview

routeco.com
Website
computers_electronics_and_technology
Industry
#607,789
Global Rank
53.9K
Monthly Visitors
12
Technologies

Technology Stack

routeco.com uses 12 technologies across their website including Font Awesome, Google Fonts, cdnjs, jsDelivr, Cloudflare, and more.

Fonts

Font Awesome, Google Fonts

CDN

cdnjs, jsDelivr

Cloud & Hosting

Cloudflare

Customer Support

Zendesk

Web Standards

PWA

UI Libraries

DaisyUI

Traffic & Audience

53.9K
Monthly Visits
40%
Bounce Rate
2.2
Pages/Visit
0:53
Avg. Duration

routeco.com receives approximately 53.9K monthly visitors and ranks #607,789 globally. The website has a bounce rate of 40% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:53 on the site.

The majority of routeco.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is routeco.com?
The UK's leading technical distributor of industrial automation and control products. We offer expert solutions & services for your business. Shop Now!
What technologies does routeco.com use?
routeco.com uses 12 technologies including Font Awesome, Google Fonts, cdnjs, jsDelivr, and 6 more. View the full tech stack analysis above.
How do I contact routeco.com?
You can contact routeco.com via email at [email protected] or through their contact page.
What are routeco.com's social media accounts?
routeco.com is active on twitter, youtube, linkedin. You can find links to all their social media profiles in the social section above.
How popular is routeco.com?
routeco.com receives approximately 53.9K monthly visitors and ranks #607,789 globally. Traffic is growing by 22.4% month-over-month.

Related Searches

routeco.com pricingrouteco.com reviewsrouteco.com alternativesrouteco.com loginrouteco.com careerswhat is routeco.comrouteco.com tech stackrouteco.com contactrouteco.com vs competitorsrouteco.com featureshow to use routeco.comrouteco.com integrations

This page provides publicly available information about routeco.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit routeco.com directly at https://routeco.com.