aytm.com
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AYTM: The Agile Consumer Insights Powerhouse
How a 174-person team is redefining market research with velocity and scale
In the slow, bureaucratic world of market research, AYTM (Ask Your Target Market) is the agile disruptor that actually moves at the speed of business. They've built a platform that lets brands tap into the voice of customers in real-time, not in quarterly reports.
"They're not just surveying consumers—they're building a living pulse of market sentiment that updates in days, not quarters."
The Enterprise Paradox
With 47% direct traffic and only 19% organic search, AYTM's traffic profile reveals a fascinating truth: their customers aren't discovering them through SEO—they're coming back because they're already embedded in enterprise workflows. This is the hallmark of a sticky B2B platform, not a marketing play. The high direct traffic suggests brands have integrated AYTM into their research stack, making it a daily tool rather than a one-off vendor.
The Keyword Anomaly
Here's where it gets interesting: 'listen labs' (13,780 monthly searches) outranks their own brand name by 13x. This is either brilliant SEO arbitrage or a brand awareness gap. For a $19.5M revenue company, this suggests they're capturing demand from a broader category (agile research) while their brand name still has room to grow. It's a classic 'category leader vs. brand leader' tension.
The tech stack tells its own story. Built on jQuery, Bootstrap, and Tailwind CSS, AYTM isn't chasing the latest JavaScript frameworks—they're optimizing for reliability and speed over bleeding-edge tech. This pragmatic stack choice aligns perfectly with their enterprise buyer: stability matters more than innovation theater. The presence of Vite and GSAP shows they're modernizing incrementally, not rebuilding from scratch.
- Direct traffic dominance (47%) signals deep enterprise integration and repeat usage
- The 'listen labs' keyword reveals they're winning the category search battle before owning the brand battle
- Pragmatic tech stack (jQuery + Tailwind) prioritizes reliability over hype—exactly what enterprise buyers want
- 174 employees generating $19.5M = $112K revenue per employee—efficient for a research platform
The Quiet Category Killer
AYTM proves that in B2B SaaS, product-led growth beats brand-led growth—every time. They're building a $20M business by being indispensable, not by being famous.
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aytm | Agile consumer insights for curious minds
Looking to tap into the voice of your customers, influence decisions, and advance market research initiatives? Use our best-in-class agile consumer insights platform.
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AYTM – Ask Your Target Market
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About aytm.com
Looking to tap into the voice of your customers, influence decisions, and advance market research initiatives? Use our best-in-class agile consumer insights platform.
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Technology Stack
aytm.com uses 28 technologies across their website including Vimeo, Google Fonts, HSTS, reCAPTCHA, and more.
Video
Vimeo
Fonts
Google Fonts
Security
HSTS, reCAPTCHA
CMS
Contentful, Webflow
CDN
unpkg, jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Traffic & Audience
aytm.com receives approximately 206.3K monthly visitors and ranks #251,442 globally. The website has a bounce rate of 66% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:38 on the site.
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